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Automobile industry group5
- 1. IT in Automobile Industry Group 5, Section A
- 2. Value Chain Strategies & Models IT in Automobile Industry Business Intelligence Web 2.0 Cloud Computing Success Failure
- 3. Value Chain Market Product Procurement Survey Development Marketing Logistics Assembly Dealership Sales Service
- 4. Mediation Strategies Traditional Remediation Network based • New & Used • Used cars • Used cars cars websites classified • Eg. Car • Eg. • Eg. Online ads Dealers FirstChoice, TrueValue
- 5. Business Model Automobile Industry Integrated Disintegrated Mass Exclusive Produced Vehicles Vehicles
- 6. Operating Model High Co- Degree of Integration Unification ordination Diversified Replication Low Low High Degree of Standardization
- 7. Business Strategy Customer Value Process Profit Value Proposition Oriented • Rolls Royce • Tata Motors • Toyota
- 8. Blue Ocean Strategy Toyota Prius: First mass-produced full hybrid car Launched in Japan, 1997 Third generation (2009) sold 1 million units
- 9. IT in Automobile Industry Online Surveys eBuild, Simulators and R&D Training ERP Logistics & Tracking Sales and Service Database Online Ads/Websites
- 10. Business Intelligence Business Intelligence is used to Generate the MIS reports Complete Integration between BI & ERP system Provides accurate and latest data Basis for making Strategic decisions
- 11. Web 2.0 Listen Engage Triage Infrastructure Measurement
- 12. Cloud Computing
- 13. Present Trends Maps Android
- 14. Cloud Types for Automobile Industry • Business Processes as a Service BPaaS • e.g. indirect procurement • Software as a Service SaaS • e.g. CRM, eCommerce • Platform as Service PaaS • e.g. Application servers, databases • Infrastructure as a Server IaaS • e.g. Storage and File System
- 15. Advantages Standardization Virtualization Automation Reduced Cost
- 16. Cloud Network
- 17. The Future CD’s will become obsolete Multibrand Dealer
- 19. Security System Then Now
- 20. The Big Benefits Faster deployment of new capabilities Improved consistency and quality of new capabilities Increased efficiency in use of IT resources Faster integration with vendors suppliers and customers
- 21. Success Highly Process Oriented Lean Production System IT used to Standardize & Integrate process Best Practices in Industry
- 22. Failure Mass Production System and no IT, 1990 No proper Standardization No trainings and No incentives Tried LPS, but opposed by employees Kia declared bankruptcy in 1997
- 23. One fine day…
Notas del editor
- Kia failure: They wanted to follow the Toyota way. They started restructuring & standardizing.
- Kia failure: They wanted to follow the Toyota way. They started restructuring & standardizing.