Google Analytics The Basics
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How to set up basic Google Analytics
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Google Analytics The Basics
- 2. • Why Would You Want To Use It? • How To Set It Up • What Can It Tell You? • Lets Have A Look (Time)
- 3. Why?
- 4. Why? • What gets measured, gets managed ~ Peter Drucker KPIs are “the financial and non-financial metrics used to help an organization define and measure progress toward organizational goals.” Key Performance Indicators Peter Ferdinand Drucker was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. I said I wanted to do A, how am I doing?
- 5. • E-Commerce – check the conversion rates for your products • Engaged visitors – people to spend more than 1 minute on your site • Readers – more than 2 pages • Call to action – fill out that form
- 6. Examples!
- 7. Website Goals • Thank you page • Software download • Account signup • More than 3 pages viewed • More than 2 minutes on site
- 8. How? • All you need is: Some Time
- 24. What? • What Do You Want To Know?
- 28. Navigation
- 34. Flow Visualisation • Displays the path your visitors have taken to move through your site • Can be on a set dimension, i.e country, keyword • On hover you get additional details – how many visitors moved to another page
- 41. Goals
- 47. Filters • Use filters to define what data is included in your reports and how it appears • Include or exclude traffic from domains • Include or exclude traffic from certain IP addresses • Filter traffic to a specified directory
- 48. Prior To Creating A Filter
- 55. Create A Filter
- 60. Site Speed • How quickly are your site pages loading? • Can the site load speed be improved? • Why should I care? • Page load times are a ranking factor in Google
- 61. Site Search • Have you got a site search facility? • Get One! • Visitors who use a site search on your site are more likely to convert • Best thing is it will tell you what keywords they are using to search your site›
- 62. Custom Dashboards • You can create up to 20 custom dashboards to show certain data at a glance
- 65. Events • Event tracking is a powerful feature which allows you to track: • How many people accessed a download • What Ads are performing better and who clicks on what Ads • Which sign-up form performs best • Who plays, pauses or stops video • Visitor flow through shopping basket
- 66. eCommerce with non affiliation
- 67. Q&A
- 68. Actions To Take Away • Define your Website Goal? • How Will You Monitor It? • Get It Set Up?