Google+ presentation
•Descargar como PPT, PDF•
0 recomendaciones•557 vistas
This document discusses Google+ Local and why businesses should use Google's free local listing tools. It covers what Google+ Local is, how to set up a local business listing, the importance of reviews and connections, optimization tactics like keywords, video and backlinks, and answers frequently asked questions about local listings. The key points are that Google+ Local provides a free way for businesses to get found locally online, boost engagement and sales through images/videos/offers, and take advantage of Google's massive user base and search dominance. Challenges include maintaining a complete listing and getting reviews/citations, but with effort businesses can see benefits from using Google's local tools.
Recomendados
Recomendados
Más contenido relacionado
Similar a Google+ presentation
Similar a Google+ presentation (20)
Más de Mark Jennings
Último
Último (20)
Google+ presentation
- 1. Google+ Local An insight into why businesses should use Google+
- 4. What We Will Cover Today 1.Why Google 2.What Business Need To Know About Google+ Local 3.Why Use these FREE Billion Dollar Tools 4. What’s Next 5. Q&A
- 5. What We Will Cover 1.Why Google 2.What Business Need To Know About Google+ Local 3.Why Use these FREE Billion Dollar Tools 4. What’s Next 5. Q&A
- 6. We All Know Google?
- 7. Or Do We?
- 8. What Is Google? A Search Engine
- 9. Google Is! Not just a Search Engine Web Developer Notes . com The biggest search engine
- 10. 2nd Biggest Search Engine? You Tube has become the second largest search engine after Google, getting 2 billion views a day
- 11. Google + Local Mix A geolocation orientated photo sharing website. Uploaded photos can be accessed as layers in Google Maps & Google Earth
- 12. Google + Local Mix
- 13. Last In Google + Local Mix
- 14. How It Fits Together
- 15. Google Facts & Figures • Google.com online in • 1 trillion pages indexed 1997 2008 • 30 million pages • Chrome Browser indexed 1998 launched 2008 • 1 billion pages indexed • Runs over 1 million servers 2000 in data centres around the world • 8 billion pages indexed 2004 • Over 1 billion searches per day • In 2009 Google profit was $6.5billion
- 16. Pages Indexed In 2008 – 1,000,000,000,000 (1 trillion) In 2000 – 1,000,000,000 (1 billion) In 1998 – 30,000,000 (30 million)
- 20. So That’s Google Then!
- 21. Finally
- 22. Google Acquisitions • Applied Semantics • Adscape (in-game (online advertising) - advertising) - $23m $102m • DoubleClick (online • Current advertising) - $3.1bn Communications Group (broadband) - $100m • FeedBurner (Web feed) - $100m • Android (mobile software) - $50m • Endoxon (mapping) - $28m • dMarc Broadcasting In Total 113 (advertising) - $102m acquisitions made • YouTube - $1.65bn since 2001
- 23. What Is Google Worth?
- 24. Google’s Worth
- 25. What This Means For Us! Even if you have just started in business and your cash flow is negative You have access to the online toolbox of the 15 th biggest company!
- 27. What We Will Cover 1. Why Google 2.What Business Need To Know About Google+ Local 3.Why Use these FREE Billion Dollar Tools 4. What’s Next 5. Q&A
- 29. Google Places/Google + Local
- 30. What Is Google + Local
- 31. Being One of The Pins for your keywords and industry in your local area
- 32. Old Ways Don’t Work The old ways of being found no longer work, Yellow pages, News Paper Advertisements , Magazines, TV, radio – It just to drive people to find out more about them online find us on
- 33. The World’s Gone Mobile
- 34. Which Means People want information FAST
- 35. Want To Find You Fast they make instant decisions
- 36. People Look Here Don’t appear here? don’t expect your phone to ring
- 37. What We Will Cover 1. Why Google 2.What Business Need To Know About Google+ Local 3.Why Use these FREE Billion Dollar Tools 4. What’s Next 5. Q&A
- 38. Google + Local Page
- 39. It All Boils Down To Two Main Things Friends
- 41. Real Reviews Real People
- 42. Google has Created this Billion Dollar Platform Why Wouldn‘t You Use It? • Business owners don’t know how to • It’s too overwhelming • It’s too complicated to understand • To time consuming • To costly in man hours to implement • It’s always changing • May not understand it’s importance
- 43. Google has Created this Billion Dollar Platform Why Wouldn‘t You Use It? • Business owners don ’t know how to • Educate yourself with training like today some free others paid for, talks and seminars/webinars • It’s too overwhelming • Take it in bit size chunks don ’t need to do everything at once • It’s too complicated to understand • Start small on one piece, dip your toe in the water but make a star t
- 44. Google has Created this Billion Dollar Platform Why Wouldn‘t You Use It? • To time consuming • Hire someone that can shortcut the learning time • To costly in man hours to implement • Hire Someone to help you • It’s always changing • Keep abreast of changes - get on someones mailing list, that keeps you updated with relevant information
- 45. Google has Created this Billion Dollar Platform Why Wouldn‘t You Use It? • May not understand it ’s importance • Education is key - find out why and how it will help your business
- 46. Benefits – Google + Local • Pay nothing - can be done for FREE • Get found on Google, increase website traffic • Helps your business stand out amongst the competition • Boost engagement with images and videos • Increase sales with special offers, events and coupons • Pocket bigger profits than the competition • Google + Local listings are indexed and ranked
- 47. Google & You
- 48. Google & You
- 49. What We Will Cover 1.Why Google 2.What Business Need To Know About Google+ Local 3.Why Use these FREE Billion Dollar Tools 4. What’s Next 5. Q&A
- 50. It’s All About Your Circle of Influence Using These Tools
- 52. It All Starts With Keywords
- 53. It All Starts With Keywords
- 54. So How Do You Do It?
- 55. Step 1
- 56. Step 2
- 57. Step 3
- 58. Step 4
- 59. So How To Do Video?
- 60. Why Video?
- 61. Citation Sites & Directories
- 62. Back Linking
- 65. Remember Why We’re Doing This
- 66. Frequently Asked Questions
- 67. How can I make the most of my listing on Google?
- 68. What if I get a bad review? Can I take it down?
- 69. Why isn’t my listing showing up in the search results?
- 70. Why is there already a listing for my business?
- 71. There Will Be Challenges … • Building a complete listing (100% score) • Keeping your listing fresh and up to date • Acquiring citations from third-party sites • Soliciting customer reviews • Getting your listing to appear (in a competitive vertical)
- 72. Benefits Check… • Pay nothing • Boost engagement with images, videos and events • Get found on Google, increase website/store traffic • Increase sales with special offers and coupons • Help your business stand out amongst the competition • Pocket bigger profits than the competition • Learn more about your customers • Google + Local listings are indexed and ranked
- 73. What We Will Cover 1.Why Google 2.What Business Need To Know About Google+ Local 3.Why Use these FREE Billion Dollar Tools 4. What’s Next 5. Q&A
- 75. Questions?
- 76. You Can Do It! • We can help you • Just ask us for assistance
Notas del editor
- House keeping: Phones on silent please, toilets, fire drill? Introduce: Ali & Mark from The Ruby Marketers
- Who spotted the deliberate mistake on the previous slide? How we see brands
- That is probably how we all see Google
- If Google is top of the heap who is the first loser? More video is uploaded to You Tube in 60 days than the 3 major US networks created in 60 years
- From a Google + Local point of view
- Not just maps for PC but also mobile all goes into the mix
- Started by a couple in New York 1979, with their friends rating restaurants. Acquired by Google in 2011 for a reported $150m
- In 1998 Google officially opened for business as a search engine
- Well not quite
- Share calendars, documents, a web site, searchable archives and more
- Well actually there is a tiny bit more
- Google glasses due to launch next year, and already teams in the Tour-de-France have found a use for them
- So how has Google made all this possible?