The document discusses creating an effective business plan for lawyers. It emphasizes identifying a niche practice area and market, developing relationships with referral sources, learning about prospective clients, and becoming visible in the niche community through activities like writing, speaking, and volunteering. The business plan should include goals, strategies for business development and profile building, and a budget for billable versus non-billable time allocation. Creating a 90-day action plan can help achieve business plan goals.