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Search Engine
Optimization Overview
   Project Outline and Deliverables
SEO Project Goals

Improved Search Performance
and Relevancy
Critical Keyword Research
and Discovery
Website Improvements and
Best Practices
SEO Expected Results

Improved Search Performance
in long-tail searches
More prominent positioning in
critical Door County search
Vastly improved performance in
search engine indexing
SEO Audit & Plan Process

Assessment of existing site
Review of keyword terms
and phrases
Deliver plan report and audit
Signalfire implements
Key Site Improvements

Additions to metatag header
portion of site pages
Modification of CMS to include
dynamic fields relevant to SEO
Implementation of dynamic
XML sitemapping for Google
Modification to robots.txt and
HT Access File
Keyword Results

Long-tail Search Strings
Door County Music Festivals, Door County
Hotels and Resorts, Door County Events
and Festivals, Door County Fishing, Door
County Tourism Information

Content Search Strings
Vacation Rentals, Music Festivals,
Wisconsin Resorts, Sturgeon Bay Hotels

Key Term Search Strings
Hotels, Festivals, Events, Tourism,
Door County
Implemented Site
 Improvements

Modified robots.txt file for better
inclusion of critical pages

Short- and Long-tail search results

Implement improved keyword strings,
page descriptions, and page titles

Setup Google Webmaster Tools for
tracking of site indexing, URLs

Continuing to tweak HTAccess file
Recommendations
   Not Implemented

Keyword tags in navigation
Dynamic elements of navigation would not
be updated during expansion of site.
Additionally, any changes to site map,
naming, etc. would not be recommended.

Keyword density up to 5% – 8%
Rewriting key body content for greater
keyword density significantly changed
meaning of landing pages.
Ongoing Maintenance

Continue refining HTAccess and
Robots.txt files
Continue implementing
keywords and descriptions on
new and existing pages
Monitoring of keyword
performance and site indexing
via GoogleWebmaster Tools
SignalfireProductions.com
Twitter.com/_Signalfire_
Facebook.com/CampSignalfire




  1624 Hobbs Dr. | PO Box 491
  Delavan, WI 53115

  262.725.4500

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Sturgeon Bay Visitor Center Search Engine Presentation

  • 1. Search Engine Optimization Overview Project Outline and Deliverables
  • 2. SEO Project Goals Improved Search Performance and Relevancy Critical Keyword Research and Discovery Website Improvements and Best Practices
  • 3. SEO Expected Results Improved Search Performance in long-tail searches More prominent positioning in critical Door County search Vastly improved performance in search engine indexing
  • 4. SEO Audit & Plan Process Assessment of existing site Review of keyword terms and phrases Deliver plan report and audit Signalfire implements
  • 5. Key Site Improvements Additions to metatag header portion of site pages Modification of CMS to include dynamic fields relevant to SEO Implementation of dynamic XML sitemapping for Google Modification to robots.txt and HT Access File
  • 6. Keyword Results Long-tail Search Strings Door County Music Festivals, Door County Hotels and Resorts, Door County Events and Festivals, Door County Fishing, Door County Tourism Information Content Search Strings Vacation Rentals, Music Festivals, Wisconsin Resorts, Sturgeon Bay Hotels Key Term Search Strings Hotels, Festivals, Events, Tourism, Door County
  • 7. Implemented Site Improvements Modified robots.txt file for better inclusion of critical pages Short- and Long-tail search results Implement improved keyword strings, page descriptions, and page titles Setup Google Webmaster Tools for tracking of site indexing, URLs Continuing to tweak HTAccess file
  • 8. Recommendations Not Implemented Keyword tags in navigation Dynamic elements of navigation would not be updated during expansion of site. Additionally, any changes to site map, naming, etc. would not be recommended. Keyword density up to 5% – 8% Rewriting key body content for greater keyword density significantly changed meaning of landing pages.
  • 9. Ongoing Maintenance Continue refining HTAccess and Robots.txt files Continue implementing keywords and descriptions on new and existing pages Monitoring of keyword performance and site indexing via GoogleWebmaster Tools
  • 10. SignalfireProductions.com Twitter.com/_Signalfire_ Facebook.com/CampSignalfire 1624 Hobbs Dr. | PO Box 491 Delavan, WI 53115 262.725.4500

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