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The Future of Marketing: From Gutenberg to Zuckerberg
1.
(Back to) The
Future of Marketing Brand Innovators – New York @MarkBonchek
2.
3.
Nothing
EVERY- THING Has HAS Changed CHANGED
4.
New Media in
the late 1800s
5.
User-Generated Content
6.
Reviews and Ratings
7.
Word of Mouth
8.
Social Coupons
9.
Crowdsourcing
10.
Idea Exchange
11.
Social Shopping
12.
ShopYourWay
13.
New Media in
the 1920s
14.
Media Platforms
15.
Content Marketing “What is
it you want to know? Our Farm Advisor can tell you how to accomplish more for your work.”
16.
Craftsman Experience /
Kenmore Live Studio
17.
FitStudio
18.
Media was “social” before
social media.
19.
Media was “social” before
social media. We just have much better tools today.
20.
Technology changes.
People don’t.
21.
Dunbar’s Number
150
22.
Nothing
EVERY- THING Has HAS Changed CHANGED
23.
From Gutenberg
24.
To Zuckerberg
25.
One-to-Many
26.
Many-to-Many
27.
Broadcast
28.
Blowback
29.
We need to
update our mental maps
30.
The New Mindset
Information Conversation Transaction Relationship Audience Community Content Context Push Pull
31.
Targets
32.
Orbits
33.
Gravity Field Generators
34.
iTunes App Store
iCloud
35.
Nike+ Nike ID
Nike Fuel
36.
CREATE SOCIAL GRAVITY
37.
Social Architecture
CORE PURPOSE COMMUNITY COLLABORATION CONVERSATION COMPETITOIN COMMERCE CURATION CONTENT CULTURE CONSTITUENCY CURRENCY CONTEXT © Mark S. Bonchek, 2012
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