2. Red Keds creative agency

3. The name “Red Keds” origin
A well known illustrator Valeriy Golnikov, one
of the founders of Red Keds, used to draw all
of his characters in red keds. Consequently it was
decided to name the company “Red Keds”.

4. Positioning
From the very first day of our work we have set
a goal to create bright and outstanding projects.
That is why world-known brands and big Russian
companies became clients of the agency.

5. Clients
Divage Nissan L’Oreal Mazda
Infiniti Nokia Converse Genser Campina Innova Systems Nasta
Milky Way MTC Honda Muz TV Sony Renault ЦМД Camper El Tempo
IQ marketing TBWA Vichy BBDO Publicis United Nike
Rapp Collins
Lowe Adventa Leo Burnett Smiles Danone Marlboro ТехноНиколь
Toyota LMH Consulting Heineken Sibur Asahi TELE2 Доширак
BUD Fly Cards Клинское NICO CloudWatcher BORK Охота Foster’s
ПИТ Rambler РусфинансБанк Дикая Орхидея
Knauf РТСофт Лукойл Министерство связи РФ
Hochland Coca Cola Капитал-страхование Burn Crocus
Procter&Gamble Peugeot Jameson Almette

6. Resources
There are 45 employees in the company.
An efficient system of personnel selection and
resource management has been worked out.
All resources, methods and the level concepts, support client service on high
of assessment make it possible to produce level, deal with the development of the
up to 25 web-sites per year, provide clients branch in general and the development
with service in strategic and creative of the company itself.

7. Strategy
Red Keds is a digital agency of the future — apart from
creative and production prowess we possess strategic
expertise and render full-fledged account planning.
Deep understanding of client’s business Our strategists with diverse experience
and his brand positioning, ability to analyze in creative and media agencies help
competition and conduct reliable research, to recognize business objectives of the
talent of trendspotting and being in the brand and capitalize on true insights, values
know — all these thingsare vital for and behavior patterns of the consumer. This
efficient and effective communication. enables us to create precise ideas that work.

8. Social responsibility
During the 3 years of our performance we have
produced a lot of projects focused on the
development of the branch in general and support
of social initiatives.

9. Social projects
ƒ Sovetsky Boutique — project support, web-site design
ƒ Bench of Peace (“Lavka mira”) — project support, web-site design
ƒ Angels time (“Vremja Angelov”) — project support, promo web-site design
ƒ C-ARTS (The “33 fairy tales” book — book of the year 2006; “A fest a day!” project)
ƒ Catalogue of Illustrators (first non-commercial catalogue for artists)

10. Awards
Surprisingly we managed to win:
ƒ Golden Drum — 2009 silver award
ƒ 6 prizes of Favorites Web Awards
ƒ IDEA! 2009
ƒ A great deal of prizes in the field of web-design (sites of the day, week, month)
ƒ Book of the year 2006
ƒ Grand prize of Moscow festival of social advertising 2008
Prizes are a good indicator of our talent and
a pleasant addition to the work done.

11. Technology
Interactive communications require not only
qualified design and creativity, but also profound
technologies in project management.
Together with D2S company we install We use the BaseCamp project-managing
the content management system. D2S system, that helps us to distribute the
is a partner of Red Keds in the field resources efficiently and not to lose the
of programming and integration. information received from our customers.

12. Cases

13. Honda Jazz 2009
www.jazzrussia.ru
Task: Create a promo web-site for a new
Honda Jazz set up as an urban car for
“domestic” and family niche of target
audience.

14. Honda Jazz 2009
Solution: Development of a modern
promo-site filled with illustrations. The
site consists of two games based on
the Flash technology designed in bright
positive colours producing the atmosphere
of summer. An individual character is
accompanying user through all the pages
of the site.

17. Infiniti Lab
www.infiniti-lab.ru
Task: Develop a russian version of www.
infinitivisualiser.com — to adapt an
european content and design, to create
a script for a several videos, to create
a 3D-exteriors and interiors of Infiniti cars.

18. Infiniti Lab
Solution: Website visitor enters a virtual
underground Infiniti laboratory and has the
ability to construct “his Infiniti”, selecting
the interior and exterior color and other
parameters of the car.

21. Coca Cola Christmas
christmas.coca-cola.ru
Task: Create the New Year
congratulation from Coca-Cola.

22. Coca Cola Christmas
Solution: The idea for this Christmas
campaign is that Coca-Cola is not just to
congratulate all the people of the planet
with the upcoming holiday, but unites
them. Anyone can upload photo on the
site and may become a member of the
chorus of Coca-Cola and sing New Year’s
song “Celebration come to us”.

24. Sovietsky Boutique
www.sovbut.ru
Task: KupiVIP.ru — engaged in Internet
sales of contemporary apparel brands.

25. Sovietsky Boutique
Solution: Creative concept based on the
contrast of rare vintage items of bygone
Soviet era and modern things, that you can
buy online at KupiVIP.ru.
This is a whole digital-campaign, which
was сonsist of the brand, website, film and
special projects.

26. Almette
www.almette.ru
Task: Develop a microsite with the
original concept, which would fit into the
advertising campaign of Almette.

27. Almette
Solution: The site is built in accordance
with the concept of brand Almette
“Opening of taste”. Starting with the title
page, the visitor step by step through three
stages: Opening — Taste — Consumption.

30. Pit
www.pivo-pit.ru
Task: Develop a microsite for the new
promo-action, where beer “Pit” sponsored
the “Our Russia” project.

31. Pit
Solution: Design and creative concept
of the site based on the style of the
famous television series “Our Russia” and
fully focused on the audience of beer
“Pit” — regional consumers — active
viewers and fans of the series.

33. Winter Road
Task: Create a print ad for a new brand
of vodka.

34. Sprite
www.sprite.ru
Task: Finish the previous campaign and
start the next one so that people went
to the site during the break between the
campaigns.

35. Sprite
Solution: The old site is destroyed, and
visitors votes for a way to destroy the site.
When site is completely destroyed, there
will be a new site.

36. Heineken BeerTender
Digital Strategy
Task: Develop a strategy to promote
Heineken BeerTender. Tell about the
Heineken brand as a premium, innovative
brand.

37. Heineken BeerTender
Digital Strategy
Solution: We proposed to improve the idea
of television advertising used by Heineken,
and give people the opportunity to make
their own bar — from the logo to a neon
sign — with help of a special application in
the Facebook.

39. Thank you for your attention

40. Red Keds creative agency
www.redkeds.com