SIGMA Marketing Group is a marketing agency founded in 1985 that is headquartered in Rochester, NY with an office in Richmond, VA. It employs over 80 full-time employees and has been rated in the top 50 integrated marketing agencies. SIGMA provides a range of marketing solutions including strategic planning, analytics, branding, digital, and campaign management to Fortune 500 companies.

1. 11/7/2008
Profile and Capabilities
SIGMA Marketing Group, LLC
© 2008 SIGMA Marketing Group/Confidential

2. SIGMA’s Client Experience
SIGMA Facts
SIGMA’s Corporate headquarters
•
is located in Rochester, NY, with
a satellite office in Richmond, VA.
Founded in 1985, SIGMA is a
•
privately held, limited liability
corporation
Employs 80+ full-time
•
employees.
SIGMA has been rated in the top
•
50 integrated marketing agencies
by Advertising Age for the past 8
years.
11/7/2008 © 2008 SIGMA Marketing Group/Confidential
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3. SIGMA’s Mission
...is to help Fortune 500 companies with innovative marketing
solutions designed to increase ROI
Knowledge Marketing Sales
Management Strategy Optimization
Using marketing research Strategic programs built Optimizing and
and statistical methods to off customer insights automating the delivery
pinpoint the right delivered in a of marketing messages
audiences and uncover key 1:1 fashion for progressively higher
selling insights to customers and results
prospects
Friday, November 07, 2008 © 2008 SIGMA Marketing Group/Confidential
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4. SIGMA’s Competitive Differentiators
Integrated Marketing Solutions to Solve Business Problems– Using technology
•
as an enabler to grow and expand customer relationships for our clients.
Strong Industry Experience—Over 20 years experience in Financial Services,
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Business to Business and Consumer Relationship Marketing with Fortune 500 clients
Knowledge Based—SIGMA focuses on the ability to fully leverage the customer
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data to drive corporate revenue, using insights to drive marketing strategy that can
be automated and optimized.
Multi-Channel/Media Neutral-- SIGMA offers marketing solutions in a wide range
•
of marketing channels, including the internet and mobile markets.
Brand Focused—SIGMA offers strong brand integration services, ensuring that
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every marketing action taken is consistent the client’s brand promise
Strategy & Messaging Touch Point
Strategic Marketing Metrics and
Project and Creative and Campaign
Targeting Technology Measurement
Management Strategy Management
Friday, November 07, 2008 © 2008 SIGMA Marketing Group/Confidential
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5. SIGMA’s Solutions
Expertise Services Available to Support Your Business
• Relationship Management • Tactical Implementation
Account Services • Strategic Planning • Project Management
Account Planning Knowledge Mining Marketing Research
• Marketing Strategy • Business Assessment Models • Direct Marketing Research
• Business Intelligence Analyses • Customer Retention, Acquisition • Internet Research
and Growth Predictive Modeling
• Customer Profitability Analyses • Customer Relationship Research
• Product Mix and Purchase
Advanced Analytics • Marketing Campaign • Qualitative Studies
Pattern Analyses
Management • Intelligence Gathering
• Customer Segmentation Systems
• Data Enhancement Strategies • List and Data Enhancement
• ROI Analysis
• Ad Hoc, Pre-/Post-Program Purchasing
Analyses • Forecasting • Product Development Research
• Creative Development and • Video Production • Direct Mail
Positioning • Web and Multi-media Design • Print Production
Branding, Creative • Copywriting • TV and DR Broadcast • Mail Services
Messaging & Advertising • Illustration • Branding • Internet and Mobile Marketing
• Print Ads • Collateral
Database Development Application Development Interactive
and Management and Management
• Database Design and Build • Web Application Development • Landing Page Development and
and Hosting Hosting
• Warehouse Design and Build
• Campaign Management • Email Development and
• Network Management
Database Marketing
Deployment
• Lead Management
• Data Security
Technology
• Search Marketing
• Web Services (SOAP)
• System and Data Integration
• Online Ad Consulting
• BI and Collaboration Portals
• List Processing
• Touchpoint Collection
• Software Consulting
• CASS/DPV Certification
• Hardware Consulting
Page 5 © 2008 SIGMA Marketing Group/Confidential
August 2007

6. Leveraging Customer Knowledge Analytics &
Research
We look for customer knowledge that can be turned into concrete
•
strategies that will drive our clients’ businesses. Our analyses become the
platform for marketing programs and strategies.
Ultimately, SIGMA’s strategic approach places emphasis on attaining the
•
most complete picture of your customers to understand their current and
potential value to the company in order to provide the greatest
opportunity for Marketing ROI
Who What When Why How
Attitudinal
Demographic and Purchase triggers
Usage dimensions
dimensions of Effective strategies
Firmographic for customers and
of customers and
customers and for customers and
dimensions of non-customers.
non-customers.
non-customers. non-customers.
customers and
When will
What is being
non-customers. Why are What type of
purchases
purchased?
segments communication is
Who is in the occur?
buying? most effective?
market?
Page 6 © 2008 SIGMA Marketing Group/Confidential
11/7/2008

7. Database
Marketing
Marketing
Technology
Technologies
Customer Database Management is the Foundation of Our Client Relationships
– Success in database marketing requires a marriage of technology, analytical and
marketing expertise.
– We have made an ongoing commitment to a superior technological infrastructure by
investing in technologies as soon as they are practical for our clients marketing needs
– We turn your data into an information powerhouse, with continually improved
systems that can automate more and more marketing processes, from data hygiene
to personalized messaging and campaign management.
– Experience working with thousands of data sources of varying formats and structures
has taught us the value of key quality control procedures and tools that are built,
maintained and enhanced.
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8. SIGMA’s Marketing Technology Marketing
Technology
Blueprint Components
Data Hygiene Environment
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– SIGMA deploys best in breed ETL, hygiene and data consolidation tools and methodologies to
deliver quality data to our client’s databases.
Customer Database
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– A database repository that will integrate customer data with external data, campaign data and
performance data.
– Enables automated monthly update processes in a relational environment to support analytical
and marketing campaign deliverables.
Analytics Environment
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– Environment tuned for high-level analytical tools like MarketMiner and SPSS enables
sophisticated analytics applied by highly trained users.
Web Reporting Portal
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– Internet access to real-time data and reporting for management and designated partners.
Lead Management Portal
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– Delivers customer intelligence to your sales and marketing team.
– Provides new contacts for marketing and sales.
– Allows for more productive contact targeting using prior response information.
Campaign Management
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– Automates and streamlines the development of one-time, ongoing or triggered marketing
programs
Page 8 © 2008 SIGMA Marketing Group/Confidential
11/7/2008

9. Messaging
and Creative
Strategy
The SIGMA Creative Difference
Left Brain and Right Brain Creative
•
Work
The real value comes when we put our
heads together.
Because our analytical people know so
•
much about the target audiences and
segments, our creative team has all
the ammunition they need to craft a
design and copy approach that fits the
target with unmatched precision --
11/7/2008 © 2008 SIGMA Marketing Group/Confidential
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10. Managing 1:1 Touch Point
and Campaign
Messaging Touch points Management
Mobile Messaging : End to end management of
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promotional campaigns delivered through text.
Direct Mail: SIGMA developed, printed and
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mailed over 150 million pieces of direct mail in
the last 18 months.
Email: SIGMA helps clients choose email
•
providers, we manage the email provider
relationships and manage complex email
campaigns.
Web: SIGMA designs, hosts and manages web
•
micro-sites and portals designed to deliver
measurable interactions with our clients
customers
Lead & Response Management: SIGMA
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manages the responses generated by campaigns
– whether through the development of micro
sites, telemarketing, or automated fulfillment
operations
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11. Mobile Messaging Touch Point
Technologies and Campaign
Management
We offer Technology and Support for
Mobile and Text Messaging
Idea Creation Campaign optimization
Testing Carrier interfacing
Hosting List management
Platform management Short code management
Technical consulting Concept development
Technical & client Campaign creation
support
Marketing planning
Real-time reporting
Client support
Short-code acquisition
(USA and Canada) Sales support
Page 11 © 2008 SIGMA Marketing Group/Confidential
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11/7/2008
11/7/2008

12. Direct Mail Touch Point
and Campaign
Management
SIGMA printed and
• Managing the Direct Mail Process for ROI
mailed over 150
million pieces of direct • Format – Choosing the most cost effective formats from
years of experience in response history and production
mail in the last 18
efficiencies
months.
• Offer Design – managing the most expensive part of the
campaign
• Volume --Use of analytics to minimize quantities while
maximizing response rates drives down costs
• Response – Aggressive testing for responsiveness and
ROI
Page 12 © 2008 SIGMA Marketing Group/Confidential
11/7/2008

13. Implementing Touch Point
and Campaign
Email Solutions Management
SIGMA helps clients choose email
•
providers, we manage the email
provider relationships and manage
complex email campaigns.
Managing multiple data Sources
–
Reporting
–
Delivery Management
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ISP White & Black Listing Support
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Dynamic Personalization
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Automation capabilities
–
Return Path Testing
–
Page 13 © 2008 SIGMA Marketing Group/Confidential
11/7/2008

14. Touch Point
Web Development – and Campaign
Management
Micro Sites and PURLS
SIGMA develops
•
campaign-specific
micro sites to
control the flow of
data, leads and
responses
PURLs bring
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consumers to
customized sites
designed to capture
responses and
deliver value in the
form of content, or
offers.
Page 14 © 2008 SIGMA Marketing Group/Confidential
11/7/2008

15. Web Development
Portals for Distributed Marketing
to Customers and Channel Partners
Sales Playbook used by
5000+ Xerox Direct and
Agent Sales force
Marketing Storefronts for resellers, channel partners and small customers
Page 15 © 2008 SIGMA Marketing Group/Confidential
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11/7/2008

16. Touch Point
and Campaign
Management
Telemarketing Methodology
We competitively
Consult Design Execute
source and manage
telemarketing
Kickoff Call guide Outbound Calling
vendors from
program concept
Call Strategy Data compile 48 hour review
through completion.
Tactical Plan Training Hot lead delivery
Program Expectations Set up 800# Reporting
System/Process set up Weekly sessions
Refine process
Page 16 © 2008 SIGMA Marketing Group/Confidential
11/7/2008

17. Reporting and
Campaign Analysis Metrics and
Measurement
Reporting
SIGMA approaches every solution with
•
the objective of maximizing results for our
clients. Three types of reporting help us
measure success.
Results Reporting shows progress on an
–
initiative, usually quantitative.
Campaign Analyses
Campaign Analyses
–
• Measurements for overall campaign
Return on Investment include program
and marketing strategy
recommendations.
Dashboards
Metrics Dashboard reporting:
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• Summarize success metrics on a single
page for clarity
• Give our clients easy visibility to
results that can be passed up in their
organization
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18. Thank You!
Questions?
•
Martha Bush, SVP Strategy & Marketing
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585-242-4125
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SIGMA Marketing Group, LLC
1850 Winton Rd. South
Rochester, NY 14618
Page 18 © 2008 SIGMA Marketing Group/Confidential
11/7/2008