Branding, Social Media and SEO. This presentation talks about their importance for business and how they work together in marketing communications. What makes a strong brand? Where do businesses need to be online? Website, Blog, Twitter, Facebook, YouTube, LinkedIn, SlideShare, Flickr, Delicious: these are a few of the most notable and important online channels.We cover other places you should be, like business directories and industry and association listings. Social Media Marketing. We talk about a seminal work known as the Cluetrain Manifesto: "Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed." Social Media Marketing 101: broadcasting vs. conversation. Social media analytics and management - do they really exist? Search Engine Optimization. What is SEO? Branding, consistency, research, analysis. What are the most important Search Engine Ranking Factors? We list the Top 5 from SEOmoz.org - the essentials - almost all about inbound links. Plus other important ranking factors. Social media is a great way to create new inbound links. It's an increasingly important part of any good search engine optimization strategy.

1. Branding, Social Media, and Search Engine Optimization Mark McLarenMcBuzz Communicationswww.mcbuzz.com@mcbuzz

2. What Makes a Strong Brand? Identity

3. What Makes a Strong Brand? Identity Image

4. What Makes a Strong Brand? Identity Image Design

5. What Makes a Strong Brand? Identity Image Design Recognition

6. What Makes a Strong Brand? Identity Image Design Recognition Reputation

7. What Makes a Strong Brand? Identity Image Design Recognition Reputation Equity

8. Fundamental to a Strong Brand Consistency

9. Where is Your Brand? Where do people interact with your brand?

10. Online Presence Where do businesses need to be online?

12. WordPress.com?

13. Subdomain/Subdirectory?Specialized Sites & Directories

14. Online Presence Directories dmoz Google (from dmoz) Yahoo! Directory YellowPages.com WhitePages.com … and others

15. Online Presence More Opportunities Industry Organization and Association Sites Chambers of Commerce Sites Government Sites Education Sites

16. Online Presence Local Business Listings Google Local Business Center Yahoo! Local Listings MSN / Live / Bing Local Listing Center Rating Sites Yelp Avvo

17. Online Presence Event Sites Eventbrite Upcoming Local Event Listing Sites Neighborhood Blogs

18. Online Presence Wild Cards Wikipedia (nice if you can get it) Digg Reddit StubleUpon FriendFeed Google Account Profile

19. Online Presence Creativity & Freshnessvs. Industrial-strength Branding & Consistency

20. Social Media Marketing Cluetrain Manifesto Mass production, mass media Broadcast message vs. conversation

21. Social Media Marketing 101 Pick a channel(Your customers’ favorite, and yours) Do something creative Get good at it

22. Social Media Marketing 101 Networking sites are for fun, not businessTrue? Blogs Websites

23. Social Media Marketing 101 Facebook App vs. Facebook Fan Page

24. Social Media Marketing 101 Pages, profiles, participation

25. Social Media Marketing 101 Pages, profiles, participation Be present

26. Social Media Marketing 101 Pages, profiles, participation Be present Be consistent

27. Pages, profiles, participation Be present Be consistent Offer something people want (more than a carrot) Social Media Marketing 101

28. Pages, profiles, participation Be present Be consistent Offer something people want (more than a carrot) Make it easy to share Social Media Marketing 101

29. Tools - Listening? Monitoring?http://wiki.kenburbary.com Social Media Marketing 101

30. Tools - Listening? Monitoring?http://wiki.kenburbary.com Integrationhttp://www.tweetdeck.com Social Media Marketing 101

31. Tools - Listening? Monitoring?http://wiki.kenburbary.com Integrationhttp://www.tweetdeck.com Real-time analytics, real-time searchhttp://optify.net Social Media Marketing 101

32. Tools - Listening? Monitoring?http://wiki.kenburbary.com Integrationhttp://www.tweetdeck.com Real-time analytics, real-time searchhttp://optify.net Analytics Tools – The ROI has no clothes? Social Media Marketing 101

33. Social Media Marketing 101

34. Social Media Marketing 101

35. Search Engine Optimization Good SEO is about: Branding

36. Search Engine Optimization Good SEO is about: Branding Consistency

37. Search Engine Optimization Good SEO is about: Branding Consistency Research

38. Search Engine Optimization Good SEO is about: Branding Consistency Research Analysis

39. Search Engine Optimization Good SEO is about: Branding Consistency Research Analysis It’s not a mystery.

40. Search Engine Ranking Factors Top Five

41. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links Anchor text looks like this …more info click here. The HTML looks like this: …more info <a href=“example.html”>click here</a>.

42. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links 2. Quantity and Quality of Inbound Links

43. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links 2. Quantity and Quality of Inbound Links 3. Diversity of Sources of Inbound Links

44. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links 2. Quantity and Quality of Inbound Links 3. Diversity of Sources of Inbound Links 4. Keywords in the Page Title The page title

45. Search Engine Ranking Factors Top Five 1. Anchor Text from Inbound Links 2. Quantity and Quality of Inbound Links 3. Diversity of Sources of Inbound Links 4. Keywords in the Page Title 5. Trustworthiness of the Domain Based on Inbound Links

46. Search Engine Ranking Factors Site Content Keyword strategy / keyword theme No duplicate content Visible factors – text, h1, bullets, em, alt, title Meta factors Freshness

47. Search Engine Ranking Factors Additional Factors Age of domain Site structure and internal links Clean HTML No broken links Keywords in domain Keywords in URL Server downtime Page load time Directory listings

48. Search Engine Optimization Tools Google Analytics Google Webmaster Tools Webtrends Omniture SEOmoz Hubspot Optify Digital Point Desirable: Real-Time & Social Media Integration

49. Branding, Social Media, and Search Engine Optimization Mark McLarenMcBuzz Communicationswww.mcbuzz.com@mcbuzz Thank you!