News of the week 13.9.13 Abp News

1. Quick Snapshot
Wk 36-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,
THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

2. ABP NEWS
Week: 36 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. ABP News Week 36’2013
Source : TAM Period : Wk 6’13
Key Reasons For Dip: -
Dip in reach VS last week approx 1.8 mn for ABP News
Time spent growth relatively slow 7% as compared to 36% of Aaj Tak
Sting operations on Asaram Bapu was aired on AT, which helped the channel to
garner shares

4. Among National genres Hindi News at # 3
Source : TAM Period : Wk 36’2013
Hindi News genre showing a growth of 20% VS last week.

5. Neck to neck Vs. last year
Source : TAM Period : Wk 29-36Year : 2012 & 2013

6. ABP News maintaining its position
Source : TAM Period : Wk 29-36’13

7. ABP News neck to neck with Aaj Tak
Source : TAM Period : Wk 29-36’13

8. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 29-36’2013
Market Share %
Chann
el Mum Kol Del
Chts'gr
h B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI
Aaj Tak 14% 22% 21% 21% 16% 25% 20% 32% 22% 32% 19% 27% 23% 22% 24% 31% 23% 24%
ABP
News 15% 15% 10% 14% 23% 15% 17% 16% 13% 16% 15% 12% 16% 17% 13% 28% 15% 15%
India
TV 23% 12% 22% 17% 17% 16% 17% 12% 14% 10% 16% 9% 21% 17% 16% 3% 17% 16%
Z News 13% 9% 10% 8% 13% 8% 12% 8% 10% 10% 10% 13% 10% 11% 10% 3% 10% 10%
IBN 7 4% 10% 8% 9% 5% 10% 5% 7% 11% 7% 11% 7% 5% 7% 9% 0% 8% 8%
NDTV
India 7% 5% 9% 3% 8% 7% 5% 7% 11% 7% 6% 4% 5% 6% 8% 3% 7% 7%
DD
News 1% 2% 1% 3% 7% 3% 2% 1% 2% 2% 4% 2% 4% 2% 2% 24% 2% 2%
Live
India 2% 1% 1% 0% 2% 4% 7% 1% 0% 1% 1% 1% 1% 6% 1% 7% 2% 2%
Samay 3% 3% 2% 6% 2% 6% 3% 8% 5% 4% 2% 13% 7% 4% 4% 0% 4% 4%
TEZ 10% 16% 4% 0% 1% 2% 5% 1% 4% 2% 6% 10% 3% 4% 4% 0% 4% 3%
News
24 8% 5% 13% 17% 5% 5% 6% 7% 8% 10% 11% 4% 7% 6% 10% 0% 9% 8%

9. ABP News performing on
Interviews/discussion genre
Source : TAM Period : Wk 36’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on news bulletins, Reviews/reports & Action/Thrillers
India TV performing on Religious & devotional programmes
Genre Aaj Tak ABP News India TV Z News
News Bulletin 23% 14% 18% 10%
Reviews/Reports 46% 18% 21% 1%
Religious/Devotion
al 18% 0% 34% 4%
Interviews/Portraits
/Discussions 7% 51% 0% 6%
Action/Thriller 49% 37% 11% 3%

10. Network Performance

11. Source : TAM Period : Wk 29-36’2013
MCCS maintaining its # 1 position

12. Thank You