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Productivity by
        Design




Sunday, June 12, 2011
Enterprise applications




                                                                  Me          Form   Help   Hello?   Hello?

                                                                 ERP          CRM    ECM    Legacy   Other




 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
 All external content and images pending approvals.


Sunday, June 12, 2011
IT investments




                                                                             3
 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Sunday, June 12, 2011
IT investments




                                                                             4
 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Sunday, June 12, 2011
IT investments




                                                                             5
 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Sunday, June 12, 2011
B2C, B2B & B2E




            iPhone app                                         ERP
                                            Website                  CRM




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   6



Sunday, June 12, 2011
NATO




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   7



Sunday, June 12, 2011
NATO




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   8



Sunday, June 12, 2011
NATO




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   9



Sunday, June 12, 2011
A new mindset




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   10



Sunday, June 12, 2011
Don’t expose what the system is expecting




                                                                                             ®




   Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe con dential.   11


Sunday, June 12, 2011
Rich User Experiences: Opportunities for internal users




                                                                                            5 mins        20 secs




                Increase productivity & improve decision making

                                                                                                                    ®




       Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe con dential.            12


Sunday, June 12, 2011
Observation is not new




 © 2010 Adobe Systems Incorporated. All Rights Reserved.




Sunday, June 12, 2011
Frankfurter Kitchen




                                                           Design 8m
                                                           90m to
                                                           unlocks ROI



 © 2010 Adobe Systems Incorporated. All Rights Reserved.   14



Sunday, June 12, 2011
e Enterprise love story


                  Design                                 Technical specifications
          Specifications                      Project     Data model
              Marketing    Project owner                 IT production
   Customer relationship                   supervisor    Development




   “Business”                                           “IT”



                             Final user    Developers




Sunday, June 12, 2011
CLASSIC IT development cycle (system-centric apps)                                    USERS



                            Business              Services        Presentation
       Definition                                                                      Design/Dev                       Delivery
                             layer               exposure            Layer

    Long and painful development cycles.
    User is involved at the end of the process.
    The presentation steps start after backend steps.
    60% of IT applications fail because of poor user adoption.




    OPTIMIZED RIA development cycle (user-centric apps)

                                                      Business             Services
          USERS                                        layer              exposure
                                                                                         Delivery
     Design/Users           Definition                             USERS


                                                     Design/Dev       Presentation
                                                                                                    Up to 50% faster
                                                                         Layer
                                                                                                    Minimize iterations
    Roles: design, business layer, presentation layer                                               Successful deliveries
    Functional and technical specifications from the design
    Guarantee user adoption



Sunday, June 12, 2011
Customer care @ Adobe




 © 2010 Adobe Systems Incorporated. All Rights Reserved.
                                                           17

Sunday, June 12, 2011
Adobe Hendrix




                     15%                                       1          +10%
                   solve a case                            day training    customer
                                                                          satisfaction


 © 2010 Adobe Systems Incorporated. All Rights Reserved.
                                                                                         18

Sunday, June 12, 2011
Why is it successful ?


     Flex ?
     LiveCycle ?
     JAVA ?
     Oracle ?
     Cairngorm ?




 © 2010 Adobe Systems Incorporated. All Rights Reserved.
                                                           19

Sunday, June 12, 2011
When the web fails




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   20



Sunday, June 12, 2011
Productivity by Design




                                                               Productivity by design



                          Productive users                                    Productive developers



 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
 All external content and images pending approvals.


Sunday, June 12, 2011
Why can we close this gap ?




                                                                          Plan
                                                           Mesure         - Analyze
                                                                          - Validate


                                                                          Solution
                                                           Deliver        - Prototype
                                                                          - Validate



 © 2010 Adobe Systems Incorporated. All Rights Reserved.             22



Sunday, June 12, 2011
Biggest bank in Europe




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   23



Sunday, June 12, 2011
Let’s bring some value




                                                           What’s next ?




 © 2010 Adobe Systems Incorporated. All Rights Reserved.




Sunday, June 12, 2011
Sunday, June 12, 2011
Today’s LiveCycle Data Services




                                                                      Flex Client   Flex Client        Flex Client




                                                                      LCDS




                                                                                     Java Classes

                                                                                      • Thing1.class
                                                                                      • Thing2.class
                                                                                      • Thing3.class



 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.                 26



Sunday, June 12, 2011
Tomorrow’s LiveCycle Data Services




HTML5/JS Client                         Java Client                           Flex Client                     Flex Client   Flex Client           Android Client      ObjC Client




                                                                                                           .NET Adapter
                                                                                                           • Remoting
                                                                                                           • Messaging
                                                                                                           • Data Mgmt                                   IIS Plugin
                                                                                                                                                         •   .NET Remoting
               LCDS                                                                         .NET Adapter                                                 •   Messaging
                                                                                                                                                         •   MSMQ Messaging




                                                                                                                                      NET
                                                           Java Classes                                                         .NET C# Classes

                                                             • Thing1.class                                                        • Thing1.dll
                                                                                                                                      • ??.???
                                                             • Thing2.class                                                        • Thing2.dll
                                                                                                                                      • ??.???
                                                             • Thing3.class                                                        • Thing3.dll
                                                                                                                                      • ??.???



 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.                                           27



Sunday, June 12, 2011
IN-CONTEXT COLLABORATION

   LiveCycle Collaboration Service



                            Webcam   Chat




        Shared
        Form




Sunday, June 12, 2011
Screens and collaboration




                                                                User context




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   29



Sunday, June 12, 2011
Native Mobile Application Development Model


                                                            A costly, inefficient development model



                                               Native                         Native   Native    Native
                                                App                            App      App       App




                                                                                                Additional
                                                                                                  OS’s




 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Sunday, June 12, 2011
Introducing a new mobile development paradigm


                                   One Tool, One Language, One Codebase


                                                                              Flex Application   Common codebase



                                                                                    AIR



                                                                                                 Additional
                                                                                                   OS’s



                                                                              Any Platform

 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.




Sunday, June 12, 2011
What’s coming ?




                                                                Extensions




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   32



Sunday, June 12, 2011
What’s coming ?




                                                                Molehill




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   33



Sunday, June 12, 2011
PC and post-PC era




 © 2010 Adobe Systems Incorporated. All Rights Reserved.   34



Sunday, June 12, 2011
Flex 3      FLEX 4
            rockstar    rockstar

Sunday, June 12, 2011
FLEX 4.5 HYPER
   ENTERPRISE ROCK
         STAR




Sunday, June 12, 2011
Michaël Chaize & resources




                                                                              RIAgora.com       Flex.org
                                                                                              labs.adobe.com
                                                                                            developer.adobe.com
                     @mchaize                                                               Tour de Mobile Flex

 © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.         37



Sunday, June 12, 2011
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.



Sunday, June 12, 2011

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Fatc - Productivity by Design

  • 1. Productivity by Design Sunday, June 12, 2011
  • 2. Enterprise applications Me Form Help Hello? Hello? ERP CRM ECM Legacy Other © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. All external content and images pending approvals. Sunday, June 12, 2011
  • 3. IT investments 3 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Sunday, June 12, 2011
  • 4. IT investments 4 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Sunday, June 12, 2011
  • 5. IT investments 5 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Sunday, June 12, 2011
  • 6. B2C, B2B & B2E iPhone app ERP Website CRM © 2010 Adobe Systems Incorporated. All Rights Reserved. 6 Sunday, June 12, 2011
  • 7. NATO © 2010 Adobe Systems Incorporated. All Rights Reserved. 7 Sunday, June 12, 2011
  • 8. NATO © 2010 Adobe Systems Incorporated. All Rights Reserved. 8 Sunday, June 12, 2011
  • 9. NATO © 2010 Adobe Systems Incorporated. All Rights Reserved. 9 Sunday, June 12, 2011
  • 10. A new mindset © 2010 Adobe Systems Incorporated. All Rights Reserved. 10 Sunday, June 12, 2011
  • 11. Don’t expose what the system is expecting ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe con dential. 11 Sunday, June 12, 2011
  • 12. Rich User Experiences: Opportunities for internal users 5 mins 20 secs Increase productivity & improve decision making ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe con dential. 12 Sunday, June 12, 2011
  • 13. Observation is not new © 2010 Adobe Systems Incorporated. All Rights Reserved. Sunday, June 12, 2011
  • 14. Frankfurter Kitchen Design 8m 90m to unlocks ROI © 2010 Adobe Systems Incorporated. All Rights Reserved. 14 Sunday, June 12, 2011
  • 15. e Enterprise love story Design Technical specifications Specifications Project Data model Marketing Project owner IT production Customer relationship supervisor Development “Business” “IT” Final user Developers Sunday, June 12, 2011
  • 16. CLASSIC IT development cycle (system-centric apps) USERS Business Services Presentation Definition Design/Dev Delivery layer exposure Layer Long and painful development cycles. User is involved at the end of the process. The presentation steps start after backend steps. 60% of IT applications fail because of poor user adoption. OPTIMIZED RIA development cycle (user-centric apps) Business Services USERS layer exposure Delivery Design/Users Definition USERS Design/Dev Presentation Up to 50% faster Layer Minimize iterations Roles: design, business layer, presentation layer Successful deliveries Functional and technical specifications from the design Guarantee user adoption Sunday, June 12, 2011
  • 17. Customer care @ Adobe © 2010 Adobe Systems Incorporated. All Rights Reserved. 17 Sunday, June 12, 2011
  • 18. Adobe Hendrix 15% 1 +10% solve a case day training customer satisfaction © 2010 Adobe Systems Incorporated. All Rights Reserved. 18 Sunday, June 12, 2011
  • 19. Why is it successful ? Flex ? LiveCycle ? JAVA ? Oracle ? Cairngorm ? © 2010 Adobe Systems Incorporated. All Rights Reserved. 19 Sunday, June 12, 2011
  • 20. When the web fails © 2010 Adobe Systems Incorporated. All Rights Reserved. 20 Sunday, June 12, 2011
  • 21. Productivity by Design Productivity by design Productive users Productive developers © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. All external content and images pending approvals. Sunday, June 12, 2011
  • 22. Why can we close this gap ? Plan Mesure - Analyze - Validate Solution Deliver - Prototype - Validate © 2010 Adobe Systems Incorporated. All Rights Reserved. 22 Sunday, June 12, 2011
  • 23. Biggest bank in Europe © 2010 Adobe Systems Incorporated. All Rights Reserved. 23 Sunday, June 12, 2011
  • 24. Let’s bring some value What’s next ? © 2010 Adobe Systems Incorporated. All Rights Reserved. Sunday, June 12, 2011
  • 26. Today’s LiveCycle Data Services Flex Client Flex Client Flex Client LCDS Java Classes • Thing1.class • Thing2.class • Thing3.class © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 26 Sunday, June 12, 2011
  • 27. Tomorrow’s LiveCycle Data Services HTML5/JS Client Java Client Flex Client Flex Client Flex Client Android Client ObjC Client .NET Adapter • Remoting • Messaging • Data Mgmt IIS Plugin • .NET Remoting LCDS .NET Adapter • Messaging • MSMQ Messaging NET Java Classes .NET C# Classes • Thing1.class • Thing1.dll • ??.??? • Thing2.class • Thing2.dll • ??.??? • Thing3.class • Thing3.dll • ??.??? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 27 Sunday, June 12, 2011
  • 28. IN-CONTEXT COLLABORATION LiveCycle Collaboration Service Webcam Chat Shared Form Sunday, June 12, 2011
  • 29. Screens and collaboration User context © 2010 Adobe Systems Incorporated. All Rights Reserved. 29 Sunday, June 12, 2011
  • 30. Native Mobile Application Development Model A costly, inefficient development model Native Native Native Native App App App App Additional OS’s © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Sunday, June 12, 2011
  • 31. Introducing a new mobile development paradigm One Tool, One Language, One Codebase Flex Application Common codebase AIR Additional OS’s Any Platform © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Sunday, June 12, 2011
  • 32. What’s coming ? Extensions © 2010 Adobe Systems Incorporated. All Rights Reserved. 32 Sunday, June 12, 2011
  • 33. What’s coming ? Molehill © 2010 Adobe Systems Incorporated. All Rights Reserved. 33 Sunday, June 12, 2011
  • 34. PC and post-PC era © 2010 Adobe Systems Incorporated. All Rights Reserved. 34 Sunday, June 12, 2011
  • 35. Flex 3 FLEX 4 rockstar rockstar Sunday, June 12, 2011
  • 36. FLEX 4.5 HYPER ENTERPRISE ROCK STAR Sunday, June 12, 2011
  • 37. Michaël Chaize & resources RIAgora.com Flex.org labs.adobe.com developer.adobe.com @mchaize Tour de Mobile Flex © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 37 Sunday, June 12, 2011
  • 38. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. Sunday, June 12, 2011