What is social media?

1. Social Media
CiCi Li – Social Media Expert
www.meiyicicili.com

2. Traditional Media
• 1850s – Newspaper, radio, TV
• 1960s – Phone, mail, catalog
• 1990s – Internet
• 2000s – Web 2.0, social media

3. What is Social Media?
• It’s media by people –consumer driven
• It’s cross functional – marketing,
advertising, sales, customer service, PR,
employee and client communication

4. Why Social Media?
• Consumers interact with 5000+ brand
messages every day
• 65% of consumers feel bombarded by
advertising
• 93% of consumers expect brands to engage
with them online
• 89% say will be loyal to brands that do so
• Traditional media is downed by 90% per year
• Social media traffic is growing at 10% every
month
(Sources: Big Fuel, consumer engagement agency)

5. Why Social Media?
• It’s cost effective
• Build meaningful connections
• Provide consumer engagement through
conversations – asking, listening, solving
• Provide relevant, targeted, informative,
and interesting contents to consumers

6. How?
• Know your audiences
• Define objective
• Set strategies
• Develop and implement plans
• Track your success

7. Where?
• Blog
• Facebook.com
• Twitter.com
• Digg.com:
• YouTube.com
• Hulu.com
• Flickr.com
• Ning.com
• LinkIn.com

8. I Can Help….
• Develop social media strategies
• Develop and execute social media plans
• Build web presences
• Engage with consumers
• Train and consult social media knowledge
• Increase revenue and growth

9. Thank You
CiCi Li – Social Media Expert
www.meiyicicili.com
CiCi@meiyicicili.com