The document discusses personal branding and provides tips for developing a strong personal brand. It emphasizes that a personal brand is a promise that is delivered and exceeded. It advises choosing three key phrases to define your brand, associating with influential people in your industry, maintaining an online presence through a website, social media profiles and blog, and keeping people engaged by consistently over-delivering on what they want.

1. your
true
brand

3. #brandstand
@MCME_Mike

4. brand is a promise
delivered
and then some
#brandstand @MCME_Mike

5. your personal brand is:
who you are
what we experience
why we’ll keep coming back
#brandstand @MCME_Mike

6. take a personal brand stand
what do you stand for?
#brandstand @MCME_Mike

7. if your personal brand were an event...

8. your theme in 3 key phrases
authentic
integral
service driven

9. give your brand dimension
with an irresistible invitation
#brandstand @MCME_Mike

10. keep good company

11. be the mc
associations
for visible leadership
reach up, reach out, hang out
with bigger players
you’re the mc
hold the stage hold your own
connect people
#brandstand @MCME_Mike

12. props help
on brand
on purpose
audience focused
#brandstand @MCME_Mike

13. give your brand reach
have a simple online strategy
and stay in action
your own domain
update your profiles regularly
blog for authority
newsletter for relationship
michaelneaylon.com

14. choose your channels
work your channels
http://www.youtube.com/paulmitchellconnects
#brandstand @MCME_Mike

15. keep people coming back
over deliver
giving people
what they want
#brandstand @MCME_Mike

16. your personal brand is:
who you are
what we experience
why we’ll keep coming back
#brandstand @MCME_Mike

17. www.mcme.com.au/newsletter