All business is personal. Social networks spawn social commerce--what may well become the most important outcome of 2008 as we see 2009 unfold. This and other trends discussed.

1. Internet Trends for
2008 and Beyond
mike.compeau@muralconsulting.com
Copyright 2008, Mural Ventures Corporation 1

2. 2008 – What‟s It All About?
TECHNOLOGY
Customers
Their Associates
Their Friends
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3. “Social commerce may actually
become the dominant development
in 2008 and subsequently turn
business models upside down and
inside out.”
Jay Deragon
“Will 2008 Be the Year of Social Commerce”
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4. Internet Commerce is Social Commerce
New
Customers
Discover Support
Customer
Interactions
Evaluate Purchase
Social Commerce
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5. The Common Man Has a Bigger DISCOVER
Voice than Ever
ONLINE
OFFLINE
1 Person
1 Person
Satisfied Will
Dissatisfied
Will Tell 8
Tell 8 Million
Friends
Friends
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6. The Web Has Given Us All ADD DISCOVER
The Web Site The Microsite
Only
<1
2 Clicks Read 12
Minute
or Die Words
Per Page
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7. Strong Web 2.0 Metrics DISCOVER
The Times They Are a Changin‟ – Hello Social Networking
2005 (1) 2007 (2)
Rank Web Site Rank Web Site
1 yahoo.com 1 yahoo.com
2 msn.com 2 msn.com
3 google.com 3 google.com
Alexa Global 4 ebay.com 4 youtube.com
Traffic Ratings 5 amazon.com 5 live.com
6 microsoft.com 6 microsoft.com
7 myspace.com 7 facebook.com
8 google.co.uk 8 orkut.com
9 aol.com 9 wikipedia.org
10 go.com 10 hi5.com
Traffic rank is based on three months of aggregated historical traffic data from Alexa Toolbar users and is a
combined measure of page views/users (geometric mean of the two quantities averaged over time)
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8. Google is the New Account Rep EVALUATE
• Feb 2006
– 48.5% market share
– 2.5 billion searches
• Nov 2007
– 57.7% market share
– 4.2 billion searches
• Increase
– 9.2% market share increase
– 168% increase in number of searches performed
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9. Ratings and Reviews Mean More than EVALUATE
Features and Benefits
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10. There is No More Vaporware PURCHASE
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11. „Freemium‟ Products are the Norm PURCHASE
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12. Customer Service is The New Marketing SUPPORT
White Glove Customer service is your best bet for getting current
customers to buy more „stuff‟ from you. Don‟t think about investing more in
tele-marketing, think about investing more in high-touch tele-support.
White Glove
Support
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13. Customer Service is The New Marketing SUPPORT
White Glove Customer service is your best bet for getting current
customers to kick off the „shout it out‟ behavior that compels more
discovery from new customers.
White Glove
Support
=
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14. WHAT’S IT ALL MEAN?
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15. Rich Business Profile Online MarketingTools Social Networking Tools
Tradespace Tradespace Tradespace
Business Listings Marketplace Communities
Tradespace Seller Site Store
Amazon Marketplace Amazon WebStore
Fulfillment Services Payment Services Other Amazon Services
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16. APPENDIX
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17. Our client-base is global, but our approach is tailored
to specific geographies & languages
Mural has developed, enhanced, actively managed, and/or provided guidance for
SUCCESSFULonline marketing campaigns for many leading communications corporations
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18. Mural‟s Approach to Online Marketing is Successful because
it is comprehensive, measurable, and highly targeted.
Choose a Find that Answer 1 Speak How Engage in a Position a
Single Customer Burning the Customer Web Single Call-
Customer Online Question Listens Conversation to-Action
Measure, Refine, Repeat
Copyright 2008, Mural Ventures Corporation

19. Step 1:
Choose a Single Customer
Choose a
Single
Customer
We work with our clients to
develop detailed
demographic, psychographic,
and persona maps of specific
customer profiles.
Copyright 2008, Mural Ventures Corporation

20. Steps 2-4:
Target and Reach the Customer
Find that Customer Online Answer 1 Burning Question Speak How the Customer Listens
• In a recent example, for CSC,
we advertised prominently on
websites that IT managers at
ISVs would visit.
• We created a bold campaign
ad that would stand-out off the
page and would be attractive to
the mostly male, tech-savvy
audience.
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21. Steps 5 and 6:
Keep the customer interested and close the sale.
To this…
From this…
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22. Steps 5 and 6:
Targeted landing pages work!
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23. Sample Work: Campaigns
TELUS Online Marketing
FastHosts Online Marketing Swisscom Online Marketing
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24. Sample Work: Campaigns
Network Solutions Online Marketing
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