3. Complete
● Structural Analysis Targeting Onsite SEO
● Complete Web Presence Analysis
● Baseline Snapshot of Traffic, Position,
Trends
● Identification of Onsite Conversion Goals
● Review Facebook, Twitter, LinkedIn Profiles
● Create Editorial Schedule
● Dashboard Analysis
4. Started
● Setup Social Media Data Collection for
Dashboard integration
● Optimize Google Plus Profiles
● Refine Dashboard and Stakeholder Reports
to Yield Actionable Data
● Define Funnel Measurement Points and
Insert Conversion Monitoring Points
● Define and Set Up Multi-touch Conversion
Monitoring to Identify Decision Influences
5. Findings
● “Low-hanging fruit” on Home Page
● Organic and Paid Terms Competition Util-
izes
● High-value Back-links for Competition
● Conversion Process Taking as Many as 80
Visits to Website
● Offsite Conversion Influences, Converting
Keywords and Sources
● Blog Suffers from Placement of Home Page
Links
6. Plans
● Implement “Low-hanging Fruit” Fixes
● Complete On-site Goal Funnel Instrumenta-
tion
● Develop Retargeting Campaign Utilizing
Google Display Network, Other Display
Networks
● Complete Phase II Activities
● Move on to Phase III, Phase IV
7. Recommendation
● Recommend one or several strategies
● Give a summary of the expected results
● Name the next steps to be taken
● Delegate the various tasks