The Title Sponsorship soliciation for the Phoenix LPGA tournament. The most highly attended event on the Tour with a "major-quality" field.

1. Phoenix International Prepared For (Company) (Date)

3. The Opportunity… … to acquire one of the premier properties in professional golf; one with global reach, yet strong local equity … to connect your brand with attributes of a dynamic sport of exciting young stars … to join the company of many of the world’s most prominent brands … to publicly demonstrate a commitment to the Phoenix community and associate with major local brands

6. Leader In Attendance 56,000 Phoenix Attendance Is Three Times The Tour Average; more highly attended than the Majors 159,300

7. Field Strength Rivals The Four Majors Ranking on previous year money list 0 10 20 30 40 50 Tour Average Phoenix Over the last four years, the International hosted the top fields on Tour 10 of top 10 players 19.6 of top 20 players 48.4 of top 50 players Top 50 Players

9. National & Global Television Audiences 240% increase over 4 years Reach of 140 million households worldwide: 76 million U.S. - 64 million International Golf Channel Viewership – Phoenix International Average Daily Households

10. Desirable Demographics Source: Nielsen Media Research, Mendelsohn Golf Channel Viewership Media HH Income: $ 77,000+ Median Total Assets: $ 1.21 million 167% more likely to make business purchase decision of $ 1million+ 79% more likely to own/lease a luxury vehicle 82% more likely to own securities valued at $ 1 million+ 70% more likely to use money-management counsel Phoenix Market Demo Phoenix DMA Phoenix Golf Fans Gender 50% Male / 50% Female 61% Male / 39% Female Attended College 57% / 105 Index 65% / 120 Index HH Income $100K+ 20% / 93 78% / 126 Live Active Lifestyle 65% / 106 78% / 126 Participate in Arts & Culture 36% / 101 44% / 124 Own Luxury Vehicle 7% / 106 12% / 172

11. Strong Community & Charitable Ties 2007 Phoenix International delivered $20.8 million in economic benefit to Arizona Supported by many of Arizona’s most noteworthy companies

12. Experienced Tournament Operators Primary tournament operator. 501c(3) with full time staff of 8. Also operates the LPGA Safeway Classic. Associated with the LPGA for 30 years. Holds all contracts. Volunteer coordinator & local media relations with full time equivalent staff of 3. Golf Council generates local sponsorships & manages pro-ams & media facilities Course management & tournament logistics. Operates pro-ams, clubhouse & driving ranges Player relations & management. Media & television broadcast liaison. Management of professional tournament proper. A seamless team for tournament management & operations working together for six years resulting in the best run tournament on the LPGA Tour. LPGA Phoenix Golf Council

16. Phoenix International Title Sponsorship Elements Ownership of Key Tournament Assets Significant Global Brand Exposure Charity, Corporate Goodwill & Image Association

28. Image Association The Phoenix International Title Sponsor joins the company of some of the world’s strongest brands

29. Image Association “ Anheuser-Busch has been a sponsor of the LPGA for over ten years now so obviously we feel that helps us sell beer. In this case, we feel that the LPGA transcends regional as well as ethnic interest; so it’s a great way to reach the consumer.” Tony Ponturo VP, Global Media and Sports Marketing Anheuser-Busch “ I have a strong feeling that, within the next five years, the LPGA will make a serious run at the PGA Tour in terms of popularity. The LPGA is already more popular than the Champions Tour, which 10 years ago was unthinkable. And now it’s setting its sights on a big piece of the PGA Tour.” Johnny Miller NBC Sports Golf Analyst And Golf Digest Columnist

31. Contacts Tournament Golf Foundation Contact Rob Neal – Executive Director [email_address] 503.432.1652 Phoenix Golf Council Contact Michael Sherman – Sponsorship Chair michael.sherman@srpnet.co, 602-236-5806