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Victoria’s Secret Webcast on broadcast.com Case Study
Victoria’s Secret Marketing Goals ,[object Object],[object Object],[object Object],[object Object]
Victoria’s Secret Marketing Strategy ,[object Object],[object Object],[object Object]
Victoria’s Secret Marketing Strategy ,[object Object],[object Object]
Marketing Tactics: Male Consumer Audience ,[object Object],[object Object],[object Object],[object Object]
Marketing Tactics: Building the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Tactics: Drive traffic to the event ,[object Object],[object Object],[object Object],[object Object]
Promotion on broadcast.com -  Audio Gateway ads and billboards Pop-up link to event page and 30-second audio promo spot by Supermodel Tyra Banks
Online Marketing:  Newsletters  broadcast.com’s newsletter reached over 400,000 web users Victoria’s Secret sent reminders to thousands who had pre-registered
[object Object],[object Object],[object Object],Marketing Tactics:  Investor Relations
Marketing Tactics:  Investor Relations
Marketing Tactics:  Investor Relations Supermodel Stephanie Seymour and Grace Nichols, President and CEO of Victoria’s Secret rang the closing bell at the NYSE on the day of the Fashion show.
[object Object],[object Object],[object Object],Marketing Tactics:  In-store Promotions
Webcast  Event Features ,[object Object],[object Object],[object Object],[object Object]
Victoria’s Secret Webcast Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Victoria’s Secret Webcast Results ,[object Object]
Victoria’s Secret Webcast Results ,[object Object],[object Object],[object Object]
Press Coverage:  New York Times Worldwide Internet audience figures like these have only been associated with prime time national television programming. It shows the incredible global drawing power of Victoria's Secret and the limitless potential of the Web,"
Press Coverage: USA Today Online  “ More than 1.5 million cyber surfers tuned into the Webcast of the Victoria's Secret fashion show, company officials said Thursday.” USA Today
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Press Coverage:  USA Today
Press Coverage: BBC Online “ Victoria’s Secrets shared with 1.5 million…”
"For 1 million people to move to a completely different medium is unprecedented....We're thunderstruck with customer response." Ed Razek,  Chief Marketing Officer,  Intimate Brands Client Quotes
Client Quotes ``The success of our marketing campaign….exceeded our wildest dreams.'’ “ It’s the best money we ever spent.” Ed Razek  Chief Marketing Officer  Intimate Brands
Client Quotes “ Our event on February 3rd would not have been possible without the planning and execution of broadcast.com…” The result - a world-record setting Webcast event that went off without a hitch -speaks for itself” “ I know as we work together in the future, we will continue to rely on broadcast.com for the best in streaming video expertise in the business. Kenneth Weil  Vice President, New Media  Victoria’s Secret
But…the biggest results: Mass Media Interactive Marketing Meets
Media Links to the Pre-show: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Press Coverage online: ,[object Object],[object Object],[object Object],[object Object]
 

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Vicseccasestudy

  • 1.  
  • 2. Victoria’s Secret Webcast on broadcast.com Case Study
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Promotion on broadcast.com - Audio Gateway ads and billboards Pop-up link to event page and 30-second audio promo spot by Supermodel Tyra Banks
  • 10. Online Marketing: Newsletters broadcast.com’s newsletter reached over 400,000 web users Victoria’s Secret sent reminders to thousands who had pre-registered
  • 11.
  • 12. Marketing Tactics: Investor Relations
  • 13. Marketing Tactics: Investor Relations Supermodel Stephanie Seymour and Grace Nichols, President and CEO of Victoria’s Secret rang the closing bell at the NYSE on the day of the Fashion show.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Press Coverage: New York Times Worldwide Internet audience figures like these have only been associated with prime time national television programming. It shows the incredible global drawing power of Victoria's Secret and the limitless potential of the Web,"
  • 20. Press Coverage: USA Today Online “ More than 1.5 million cyber surfers tuned into the Webcast of the Victoria's Secret fashion show, company officials said Thursday.” USA Today
  • 21.
  • 22. Press Coverage: BBC Online “ Victoria’s Secrets shared with 1.5 million…”
  • 23. "For 1 million people to move to a completely different medium is unprecedented....We're thunderstruck with customer response." Ed Razek, Chief Marketing Officer, Intimate Brands Client Quotes
  • 24. Client Quotes ``The success of our marketing campaign….exceeded our wildest dreams.'’ “ It’s the best money we ever spent.” Ed Razek Chief Marketing Officer Intimate Brands
  • 25. Client Quotes “ Our event on February 3rd would not have been possible without the planning and execution of broadcast.com…” The result - a world-record setting Webcast event that went off without a hitch -speaks for itself” “ I know as we work together in the future, we will continue to rely on broadcast.com for the best in streaming video expertise in the business. Kenneth Weil Vice President, New Media Victoria’s Secret
  • 26. But…the biggest results: Mass Media Interactive Marketing Meets
  • 27.
  • 28.
  • 29.