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Welcome Make your profiles really work for you! Mark White www.socialmediadirectors.co.uk
Social Media Directors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media & LinkedIn
What you do on LinkedIn?
Increasing membership
All levels serviced ,[object Object],[object Object],[object Object]
LinkedIn Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting your Profile right
2½ main profiles Personal Profile Company Pages Personal Public Profile
Profile provides foundations
Why Optimise your Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Similarities  ,[object Object],[object Object],[object Object],[object Object]
Get your target keywords
LinkedIn Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile elements to focus on 1 2 3 4 5
Professional Headlines Job Title – standard   Descriptive Specialisms with keywords   Description of your general offering Direct Marketing Offering Push / Promote a particular product Promote a service to attract interest
Profile elements to focus on 6 7 8 10 9
Public Profile
Website & Twitter Links
Profile elements to focus on 11 12
Applications
Company Pages: useful? ,[object Object],[object Object],[object Object],[object Object]
Company News Updates ,[object Object],[object Object]
Key Sections ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products and Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you and over to you! Mark White [email_address] http://uk.linkedin.com/in/blogcoach @linkedinguys 01784 479361 www.socialmediadirectors.co.uk STAND 56

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