Do you ever feel like a guppy in the shark pond of the internet -- the little guy trying to get found among the giants? Long tail keywords can help you in your quest to be discovered on the web. Learn what long tail keywords are, why you should use them, and how they'll help you get found in the vast cyber seas of the internet.

1. Narrow Your Niche &
Increase Your Rank

2. Presented by
Writers Into Marketers.com
Helping Word Wizard Find Their Way
to Online Success!

3. Your customers find you by searching for relevant
keywords that help them:
Get information
Solve a Problem
Find What They’re Looking for!!!
These are things your customers CARE about

4. Take the example of ‘dog training’ – opt to use a few more
detailed and descriptive words that will help whittle away
the competition.
By using long tail keywords like ‘clicker dog training’
(2,240,000 searches) or ‘gentle dog training’ (2,970,000),
you’ll drastically reduce your competition while narrowing
the scope and focus of your message while increasing
relevancy to your target audience.

5. Adding another word or two to convert from a simple keyword phrase
to a targeted long tail keyword phrase helps you narrow your keyword
funnel. But to really increase your odds (while using laser-like focus
so your target market can find you) don’t just drill deep – drill deeper
still!
Adding still another word to your phrase reduces your competition
even more. ‘Clicker dog training methods’ takes you down to 474,000
and ‘gentle dog training for pit bulls’ takes you down to 257,000.

6. Now that you’ve drilled deep, you can begin to cast a bit wider net by
segmenting your market. Just as ‘gentle dog training for pit bulls’
reduced competition, you can add a page to your site for a variety of
breeds which will help you attract a broad swath of people seeking
breed-specific advice for their individual type of dog.
Even though the clicker training methods may be the same for every
breed of dog, by having a page addressing specific breeds (i.e.,
‘clicker dog training for terriers’, ‘clicker dog training for poodles’, etc.)
you’ll greatly expand your reach across the clicker training market.

7. Web masters commonly use geo-targeting to take a niche and break
it down via market segmentation. ‘Dallas plumber’ will gain you some
exposure; smart web masters take it several steps further by adding
pages for ‘Fort Worth plumber’, ‘Arlington plumber’, ‘Garland
plumber’, etc.
Utilizing market segmentation will ensure you catch as many leads as
possible – ones that are keenly interested in what you are offering
because you are addressing something very specific to their needs
and wants.

8. So get cracking and start using long tail keywords on
your website and in your business marketing.
By utilizing long tail keywords, you’ll not only reduce
your competition, but be highly relevant to those who
find you through their search.

9. Thank You for Watching, & We Invite You to Visit Us At
Writers Into Marketers.com
Helping Word Wizard Find Their Way
to Online Success!