5. Mood Board Reflection
My magazine will contain a puff promotion which is similar to the magazine that I
have been analysing which is Mojo magazine because in my opinion this is one
of their idea to retain their target audience.
My magazine will comprehend a shade of blue to connote wisdom, confidence,
intelligence, faith and truth. The connotation about these words is that I want my
target audience to feel as this music magazine is going to be one of the
blockbuster music magazine out there.
For my magazine, the masthead will be similar with the masthead of
Mojo magazine as it is very effective, bold, simple and eye catching.
The connotation of the masthead is that I am not only taking
inspirations from different categories of music magazines but to
demonstrate to my target audience that this magazine is going to be
the best of the best.
As a finishing product, my magazine will have a similar front cover to this. The
purpose why I have chosen this specific front cover because it is very bright, it
relaxes the target audiences eyes because of the use of different shades of colour
such as pink, white and blue and lastly, the use of text which are very bold and
easy to attract audiences with the use of large text around the main image and
also the main colour that has their own purpose.
6. Summary of Ideas
Genre Classic and modern rock, folk, soul,
country to reggae, electronic and
experimental
Content of the Magazine • Back stage at festivals/ concerts
• Upcoming tours
• Reviews on albums & films
• Working in the studio
• Celebrity gossip
• New albums coming up
• Interviews with the most popular
music artists at the time
• Competition
Price of the Magazine £2.50 - £3
Name of the Magazine Ideas • Tune iN
• Treble
• Beat
7. Mind Map
Ideas
Brand Identity
The brand identity will contain the
name of the music magazine on each
page beside the number page, the
back of the magazine will have links to
the social media sites that the
magazine is participating. Lastly, the
website will be on the bind of the
magazine.
Images to be taken
Front cover – the front cover will have a medium close up to illustrate the facial expression within the artist.
Double Page Spread – the double page spread will contain medium close up to signify the face more
clearly without getting uncomfortably close and long shot to indicate the full body shot of the artist/band
and to take note of their portrayal as an individual human being why people inspire them.
Colour scheme
The colour scheme of my magazine will be white background to make the artist stand out also to connote
the purity and originality of what the magazine is trying to put across to the target audience. The text has to
be bold and easy to read. The colours of the text will be black to connote formality, it gives a very
aggressive colour scheme and lastly, it increases readability.
Target Audience
The target audience for my magazine
will be 20 and over because it will
contain irrelevant language from the
artist/band.
Masthead
The masthead is going to have a 3D
effect to connote the clear messages
and values and lastly it will catch the
target audiences attention. This
inspiration has been taken from the
Mojo magazine that I have been
focusing on the past few weeks.
Frequency of the Magazine’s release
The frequency of the magazine’s
releases will be monthly so the editors
will have a month plan ahead of what
the next magazine will contain.
8. Font Styles
I have chosen this font style specifically because
it is bold which will make my music magazine
stand out of other magazines. However, I could
improve this font by making it a 3D effect, for
example Mojo magazine, because I am inspired
by their magazine and would like to have the
same approach from their target audience
whether I have met their criteria.
The reason why I have chosen this font style
because it has a similar effect to the Mojo
magazine such as the 3D effect. However, I
could improve this font style by making the
shadow effect darker to make it stand out but
this could be hard to grab my target audience
attention as it does not have that similar effect
compare to the Mojo masthead.
I have chosen this font because of the style is
different but however it is not similar to Mojo
magazine so I may not use this font style as the
font style has to be similar to the masthead that I
am inspired to.
9. Final Font Style
Name of the text: Century Gothic
Definition of “Tune”: A melody, especially one which characterizes a certain piece
of music.
Definition of “iN”: Expressing the situation of something that is or appears to be
enclosed or surrounded by something else.
12. Photography Plan
Location
Time
Date
Why?
School field
I am going to take the pictures
on week 18th and 20th of
October because of the leaves
changing which I could use an
effect into my magazine
especially in my double page
spread.
Public park
The pictures will be taken
somewhere week 21st and
25th as there will be less
people because of
work/school and the pictures
will be taken somewhere in
the morning or midday.
School studio
I will take the pictures in the
school studio as this will give
the images a professional
look. The pictures will be
taken somewhere week 18th
and 20th. This has to be done
after school between 3-4.
Picture needed/required
Shot type
Props/Equipment
Lighting
Costume
Person/People
The shot will be a long shot to
convey the location. I will have
to use a tripod and camera. As it
is set outside the lighting will be
neutral. The costume will be
casual.
The shot will be a mid-shot so
the focus will be on the artist. I
will have to use a tripod and
camera. As it is set outside
the lighting will be neutral.
The costume will be casual.
For the shots, I will be
collecting varieties of shots
from long shot to close up. I
will have to use a tripod,
camera, backdrop and studio
lights. The costume will be
bold.
Permission Needed
Contact needed to be made
Evidence of this?
I will have to write or send an
email to the head teacher of the
school if it is okay if I can take
pictures of the school premises.
I would not need any
permission to take images
here as this is a public place.
I will have to send an e-mail
or write a letter to the head of
Photography department to
ask if I can use the studio.
Potential Hazards/Risks
Location specific
Why?
The editing will be hard when
using Photoshop because of the
background.
The change of weather and
the public itself as I just want
the artist/band not the public
in the background.
The risk of fire from the studio
lights.
Photos of the locations
that I will be testing
13. Front Cover and
Annotated Codes & Conventions
Headline (Main Story) – the
headline connotes how
unmissable this magazine
issue and the word ‘genius’
connotes how important she
is and also they are
complimenting her because
of her work and to signify her
success in the music industry.
Cover lines – the cover
lines indicate what the
magazine contains and
break down the key
information for the
consumer.
Strapline – the strapline
sounds very powerful by
using the word ‘The’
which connotes they are
promoting themselves as
the best music
magazine.Masthead – the denotation of
the masthead on the Front
Cover is Mojo magazine. The
verbal code of Mojo connotes
how important the name of the
magazine rather than the artist
itself.
Date and Price -
£4.80, ‘October
2014’ (the magazine
is a monthly
magazine)
Barcode
Puff promotion – the puff
promotion connotes that
they want their consumer
to have an opportunity to
have a free copy rather
than buying it separately.
14. Stand First – the stand
first ‘signifies’ (De
Saussure) the article
itself and by using
larger and bolder type
text will catch the
spectators attention
and will want to read
more about the artist
life and what is so
amazing about him
that he has been put
in a double page
spread.
Drop Capital – the drop capital
specify the depth of one line and
also by using a large capital letter at
the beginning of a section of text
connotes the start of the interview.
Page
number
Caption – the caption
‘signifies’ (De Saussure)
the picture and identify
the images around the
text.
Personal Point of
View – the
personal point of
view illustrates the
life of the artist
itself and the fact
the they are in
speech marks
indicate that we
should read this
because it is
coming from the
artist words not
from the
magazine editors.
Main Image – the
main images varies
which connote the
past life of the artist
and where he is now
such as what he has
achieved
throughout the
years.
Double Page Spread (DPS) and Annotated
Codes and Conventions
15. Double Page Spread (DPS) and Annotated
Codes and Conventions
Drop Capital – the
drop capital
indicate the
beginning of the
interview.
Page
Number
Quote from the
interview – the quote
from the interview
indicate the main
phrases within the
interview and it is the
spectators job to find
these interest words.
Main Image – the
main image of the
artist connotes that
this interview is all
about his
background. The
use of extreme
close up signify the
tight detail of the
subject such as his
facial expression.
Comment – the comment from Elton
John is displayed in a visible tight box to
illustrate how his words are important
and coming from a well-known artist.
Differentiated
Questions and
Answers – the
differentiated
question and
answers are easy
to detect which is
the questions and
answers through
making the
questions bold and
answers in normal
text.
Logo – the logo specifies where the
interview comes from.
17. House Style/Colour Scheme
House style
The house style is going to be bold text and bright colours everywhere to
make it easier for my target audience to familiar with the layout and
font types of the magazine. Moreover, to enhance the quality of my
product it has to contain high quality photographs and it has to be
done in a professional way. Lastly, what inspired me to do this is that
every music magazine has their own originality and this is one of their
own ideas to entice their target audience.
Colour scheme
The colour scheme of my magazine will be white background to make
the artist stand out also to connote the purity and originality of what the
magazine is trying to put across to the target audience. The text has to
be bold and easy to read. The colours of the text will be black to
connote formality, it gives a very aggressive colour scheme and lastly, it
increases readability.
19. Drafts of My Front Cover
Puff Promotion
The reason why the puff
promotion is on the top so the
spectator can easily see what
the magazine has for this month
issue.
Cover lines
More short statements and
describing the articles inside
especially in relation to the main
image of the magazine front
cover.
Masthead
The masthead will be
centre/top to illustrate its
purpose and also to make it
easier for my target audience to
find my music magazine in the
shelf store.
Cover lines with an image
The cover lines with an image
will illustrate what the cover line
is trying to clarify to the
spectator.
Main Image
The main image is place in the
centre to illustrate how important
the artist/band.
Cover lines
The cover lines will contain the
short statements found on the
cover of the magazine.
Headline (Main Story)
The headline will be position on
the right hand corner of the main
image to support the main
image.
Strapline
The strapline will be place in
between but above the
masthead to illustrate the value
of the magazine and entice the
spectator for the future issues.
Barcode
The barcode will contain the
monthly issue and the price.
Synergy with social media
Cover lines
More short statements and
describing the articles inside
especially in relation to the main
image of the magazine front
cover.
20. Drafts of My Double Page Spread
Quote from the interview
The quote from the
interview will be position
on top to. Also to indicate
the main phrases within
the interview and it is the
spectators job to find these
interest words.
Page Number
and the name of
the magazine
Main Image
The main image
will be place on
the right hand of
the double page
spread and the
photo that will be
place in this page
is a medium close
up to convey the
clarity of the facial
expression of the
artist/band.
Quote Relates
The quote relates
will be taken from
what the
artist/band say
that will inspire
their fans.
Text
Inside the text box, it will contain the differentiated questions and answers such as the
questions will be in a red/bold Arial text and the answers will be normal black/Arial text
to convey clarity for the reader and also easy for the reader to read and knowing who
is talking within the interview.
Page Number and
the name of the
magazine
Stand first
the stand first summaries
the article itself and by
using larger and bolder
type text will catch the
spectators attention.
Drop Capital
The drop capital will be
place on the left-middle
corner of the double page
spread to illustrate the
beginning of a section of
text, occupying more than
the depth of one line.
28. House Style/Colour Scheme
House style
The house style of Beat magazine will be red, black and yellow. The reason why
I have chosen red is because it brings energy, desire and passion into the
magazine which means a passionate belief in an issue or undertaking.
Moreover, the colour black ‘signifies’ (De Saussure) hidden, secretive and
unknown, and as a result it creates an air of mystery which I want for my Beat
magazine. Lastly, with the colour yellow it defines the mind and the intellect. It
is optimistic and cheerful. Furthermore, there will be a verity of font styles such
as Century Gothic, Arial etc. and size of the font will be varies as well
depending on what job they do in within the magazine, for example, the font
size of the text for the double page will be size 11.
Colour scheme
The colour scheme of my magazine will be white background to make the
artist stand out also to connote the purity and originality of what the magazine
is trying to put across to the target audience. The text has to be bold and easy
to read. The colours of the text will be black to connote formality, it gives a very
aggressive colour scheme and lastly, it increases readability.
35. Have I reflected on WHO the Target Audience are for
MY Final Magazine Idea through Theories?
Age & Gender
Hartley’s 7 subjectivities has a similar target audience to “Mojo” as it covers the
age range, gender, class, ethnicity and nationality. This connotes that Mojo
magazine has mostly covered Hartley’s 7 subjectivities which means I have to do
the same thing for my music magazine to have a similar approach from the
public. From Hartley’s 7 subjectivities I will focus more on age, gender and class.
With the age range I will target it to between 15 – 24, the reason why I will target it
to this age group is because the magazine that I am inspired to has the same
target audience but I am also going to try and target to a more older audience
such as 35+. The type of audience that I am mostly targeting to is male gender
although there are still female gender fans. Lastly, with the type of demographic
that I am going to produced will demonstrate the target social grade between
C2DE which are the Skilled Working Class, Working Class and lastly, those at
Lowest Level of Subsistence. This connote that my target audience are skilled
manual workers, semi and unskilled manual workers and lastly, state pensioners or
widows, casual or lowest grade workers which links to how much I want the
consumer to pay for my magazine which is £2.50.
36. Conclusion
In conclusion, LO2 is all about being able to generate ideas for
an original print-based media product. As this is about
generating ideas for an original print-based media product I
have taken some of the ideas of Mojo such as the format of their
front cover, for example, making sure that there are certain
areas of similarities that the front cover has for instance the
masthead of my magazine and Mojo’s are roughly the same and
the rest of the features of the magazine front cover. Furthermore,
drawing rough sketches of front covers and double page
spreads for both of my proposals to have a broad idea of what
type of layout I want each idea will be and within the proposals
they are different between colour scheme to portray that they
have their own identity. I have also created graphic versions of
the rough sketches to make it easier for me to construct when
importing the information if I have chosen that specific idea of
layout.
