Lost and found the cheat sheet about crossmedia marketing tips. Powered by Marjolein Denekamp, strategy & conversation manager in coorperation with Lemon scented tea. Dutch agency specialized in creative content marketing.

2. 1. ‘What’s in it for me?’
If you can’t answer this question, then
your target isn’t going to listen to what
you have to say.

3. 2. Define clear goals (and ambitions)
Don’t run and think at the same time.
Before you take off flying, you should
already know where you’re running to
and, as important, where the finish
line is.

4. 3. There are no one-off campaigns,
just conversation starters.
Stop thinking of your campaigns as
isolated, one-time deals. They are not.
They are conversation starters and the
first step towards dialogue.

5. 4. Movements sell
People are not as individualistic as
they’d like to think. In fact, they want
to be part of a larger movement.
Create platforms that are accessible
and easy to share.

6. 5. The sub-plots can be as important
as the plot
It’s easy to think only in big story
(campaign) lines but you’ll often get
the most mileage out of sub-plots
targeting specific communities. Script
out your sub-plots as meticulously as
you do the main story.

7. 6. Think outside-in
It’s so tempting to think only about your
brand and its goals (inside-out). But cross-
media requires thinking outside-in.
Understand what is going on in the world,
monitor how well your playing into those
events and continually think of new ways to
link your brand to what’s going on with your
target. And not the other way around.

8. 7. Pro-act
We live in the Age of Re- – we react,
retweet, redo. If you’re going to distinguish
your brand from the rest, you need to devise
ways to stay ahead of the rest.

9. 8. Synchronization
This is such an easy win: seek out the
synergy between all your communication and
sync all your channels to the same content.
Surprising how few organizations have
synced all their media.

10. 9. Cultivate a culture of Forgiveness
Fail, fail better, fail harder, try again. Not
everything is going to work, especially not
the first time. Make sure everyone knows
that’s okay, and encourage your employees
to keep trying.

11. This cheat sheet is supported by the
copy machine of Lemon scented tea.
Follow on:
@mdenekamp
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