Working not working on social media includes a chat sheet to print and re-print.

2. CHANGED THE WAY WE USE CHANGED THE WAY WE
CONSUME VIDEO
OUR PHONES
CHANGED THE WAY & CHANGED THE WAY WE
SPEED IN WHICH KEEP IN TOUCH
INFORMATION IS SHARED
CHANGED THE WAY WE CHANGED THE WAY WE
CONSUME MUSIC TALK TO FRIENDS – HELL,
CHANGED THE IDEA OF
‘FRIEND’
HOW ARE YOU GOING TO CHANGE
THE WAY WE WATCH TV?
OR ARE YOU GOING TO LET APPLE DO THAT FOR YOU?

3. BUT LET’S
BEGIN
AT THE BEGINNING

4. PEOPLE
ARE NOT
RATIONAL
BEINGS.

6. REDUCTIONISM
REDUCTIONISM

7. CONTINUOUS PARTIAL ATTENTION

8. WORKING
NOT WORKING
WORKING
NOT WORKING

9. WORKING:
CONTENT
CREATORS

10. NOT WORKING: MONOLOGUE
LOVING BROADCASTERS

11. WORKING:
METRICS

12. NOT WORKING: 5 YEAR PLANS

13. WORKING: CONTACT-
DRIVEN CONTENT

14. WORKING: #

15. NOT WORKING: SOCIAL MEDIA
EXCLUSIVELY FOR PREVIEWS

16. WORKING:
COLLABORATIVE STORYTELLING

17. CADAVRE EXQUIS

18. WORKING:
SHAMELESS SELF PROMOTION

19. NOT WORKING:
SCHIZOPHRENIC TWO-
TIMING INDEPENDENTLY
MINDED TALENT

20. WORKING:
SYNCHRONICITY

21. WORKING:
SOCIAL MEDIA AS IDEA GENERATOR

22. WORKING: RENEGADE BRAND EXTENSION

23. NOT WORKING:
MARKETING MANAGERS

24. WORKING:
SOCIAL MEDIA SCHOOL

25. NOT WORKING: FLASH(Y)
ORGASMIC MICROSITES

26. WORKING: MIGRATION

27. NOT WORKING:
REACTING

28. WORKING:
ALMOST
PERFECT

29. CHEET SHEET
1. LISTEN BEFORE PRODUCING
2. ASK YOURSELF: CAN THEY SHARE IT?
3. THINK IN PLATFORMS & MOVEMENTS, NOT IN JUST PROGRAMS
4. DOES IT KICK OFF A CONVERSATION?
5. CULTIVATE A CULTURE OF FORGIVENESS
6. ESTABLISH A TONE OF VOICE FIRST
7. PROACT, DON’T JUST REACT
8. WHAT’S YOUR ICON?
9. SYNCHRONIZE
10. SHAMELESSLY PROMOTE YOURSELF…SERIOUSLY

30. You have to fish
where the fish are

31. THANK YOU
LEMONSCENTEDTEA.COM
#lemonscentedtea