Mario Derba's keynote at OpenXperience event, organized yearly in Brussels by the Cronos Group. Overview of Oracle's OpenWorld 2012 conference announcements.

1. <Insert Picture Here>
Overview of Oracle OpenWorld 2012
OpenXperience, Brussels, October 25, 2012
Mario Derba
Regional Sales VP, Oracle Systems, South Europe

2. SAFE HARBOR STATEMENT
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions.
The development, release, and timing of any features or functionality
described for Oracle’s products remains at the sole discretion of Oracle.
2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

3. Some Areas of Innovations Are Reshaping IT Value and Economics
Cloud Mobile
Revenues E
R
Costs S C
P
C R
M H M
R
Social Hub Service
Integration
Copyright 2012, Oracle. All rights reserved.
Oracle Confidential
3

4. Oracle Strategy
Complete Stack Complete Choice
• Best-of-Breed • On-Premise
• Open • Private Cloud
• Vertical Integration • Public Cloud
• Extreme Performance • Hybrid
• Engineered Systems

6. 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

7. Oracle’s Architectural Vision
Complete, Open, Integrated Systems
ENGINEERED TO WORK TOGETHER
Tested, Certified, Packaged,
Deployed, Upgraded, Managed
and Supported Together
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8. Oracle Cloud
Platform Application Social
Services Services Services
Common Infrastructure Services
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9. Oracle Cloud: Unmatched Breadth & Depth
Platform Services Application Services Social Services
Java HCM Social Network
Database Talent Management Social Marketing
Developer Sales and Marketing Social Engagement
Mobile and Monitoring
Customer Service and Support
Collaboration Social Sites
Enterprise Resource Planning
Analytics Data and Insight
Planning and Budgeting
Application Store Financial Reporting
Common Infrastructure Services
Storage Messaging Compute
Cache Secure Identity Notifications
9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

10. Oracle Cloud: Mission
Bring Oracle’s leading
Enterprise Technology and
Business Applications Software
to any customer or partner,
anywhere in the world,
through the Internet
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11. APPLICATION
SERVICES
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12. SaaS Applications
HCM Suite, CRM Suite, ERP Suite
Human Capital Talent Sales and Customer Service
Management Management Marketing and Support
Financial Procurement, Project Portfolio Governance, Risk,
Management Sourcing, Inventory Management Compliance
Social Services
Platform Services
Infrastructure Services
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13. Application Services: Key Features
 Comprehensive range of applications and business processes
 Built on SOA standards – Java, SOA, BPEL, HTML5
 Modern HTML5 User Interface – Web, Mobile, Outlook
 Built in Business Intelligence, Social, and Mobile
 Self-Service control for Business Users – configure, extend
 Complete Data Isolation and Flexible Upgrades
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14. PLATFORM
SERVICES
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15. Built on Best-in-Class Platform Services
Combination of Innovation and Strategic Acquisitions
Taleo, Fusion Fusion Sales and RightNow, Endeca
Fusion HCM
Talent Management Marketing ATG, InQuira
Fusion Procurement,
Fusion Financials Fusion PPM Fusion GRC
Sourcing, Inventory
Oracle Social Platform
Java, WebLogic, Oracle Database, Identity Management …
Exadata, Exalogic, SPARC SuperCluster
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16. Platform Services: Key Features
 Built on industry standards – SQL, Java, HTML5, Web
 Transparently run in the cloud – zero application code changes
 Self-service control for users – develop, deploy, manage
 Complete data isolation – in the database, on disk
 Service-Oriented Architecture – on-premise integration
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17. Platform Services
Complete, Standards-Based, Enterprise-Grade
Database Java Developer Mobile Collaboration Analytics Application
Services Services Services Services Services Services Store
Common Infrastructure Services
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18. Social Relationship Management: Key Features
 Comprehensive Social Relationship Management Platform
 Engage – Build Social Relationships with prospects, customers,
influencers, partners, & candidates through social media
 Integrate - Listen, Engage, Market, & Monitor interactions across
multiple social media channels
 With the enterprise – Transform Enterprise Business Processes &
Systems while improving customer experience
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19. Social Relationship Management
Complete, Integrated, Enterprise Grade
Social Data Social Engagement
Social Network Social Sites Social Marketing
and Insight and Monitoring
Common Infrastructure Services
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20. INFRASTRUCTURE
SERVICES
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21. Built on Best-in-Class Infrastructure Services
Combination of Innovation and Strategic Acquisitions
Taleo, Fusion Fusion Sales and RightNow, Endeca
Fusion HCM
Talent Management Marketing ATG, InQuira
Fusion Procurement,
Fusion Financials Fusion PPM Fusion GRC
Sourcing, Inventory
Oracle Social Platform
Java, WebLogic, Oracle Database, Identity Management …
Exadata, Exalogic, SPARC SuperCluster
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22. Common Infrastructure Services
Storage Compute Secure Identity
Object Storage Elastic Compute Identity Administration
Cache Queues Messaging
In-Memory Cache Lightweight Queues Mail, Push
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23. Extremely Easy-to-Use
 Flexible subscription
 Multiple Payment options
 Self-service sign-up
 Instant Provisioning
 Self-service Control
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24. Proven Enterprise Grade
Infrastructure and Architecture
Hardware & Software Infrastructure Management Infrastructure
VM VM
VM VM
SaaS Provisioning
Monitoring
Social
Diagnostics
2 NODE 2 NODE
RAC RAC
DBMS DBMS PaaS Change Management
 Designed as Enterprise Private Clouds  Complete Stack Management
 Built on Exadata & Exalogic  Real-Time Monitoring and Auto Healing
 Secure, Reliable and Flexible Upgradability  Lights Out Lifecycle Management
24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

25. Customers Have Multiple Options With Cloud
PRIVATE CLOUD PUBLIC CLOUD HYBRID CLOUD
Oracle delivered as managed Oracle delivered as Oracle delivered as
cloud services in a private cloud subscription-based services private & public cloud services
COMPLETE CHOICE
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26. ORACLE’S
NEXT-GENERATION DATABASE
A Multitenant Database for the Cloud
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27. Traditional Database Architecture
Separate Memory and Processes Allocated to each Database
ERP CRM DW
Memory Background Database Memory Background Database Memory Background Database
Utilized Processes Files Utilized Processes Files Utilized Processes Files
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28. Multitenant Pluggable Database Architecture
Multiple Databases’ Memory, Processes, Storage: All in One Container
Memory Background
Container Database
Utilized Processes
ERP CRM DW
 Efficient: More Scalable, Less Hardware
 Lower Operational Costs: Manage Many as One
 Transparent: No Application Changes
28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

29. Pluggable Databases vs. Separate Databases
Highly Efficient: 6x Less H/W Resource, 5x More Scalable
20 Separate
Pluggable
OLTP benchmark comparison
15
Memory Utilized
Only 3GB of memory vs. 20GB
memory used for 50 databases
10
Pluggable databases scaled to
over 250 while separate
database instances maxed at 50
5
0
1 10 20 50 80 110 140 170 200 230 250
# Databases
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30. Manage Many as One: Backup and Recovery
Backup Databases as One; Recover at Pluggable Database Level
Production Container Database
One
Backup
12.1 12.1 12.1 12.1
ERP CRM DW HR
Point-in-time Recovery
at Pluggable Database Level
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31. SaaS Efficiency with Security
Multitenancy Implemented at the Database not the Application Level
Plug Private Databases into Container Database
Customer Customer Customer Customer
1 2 3 n
 Data Isolation: Each Customer’s Data in Separate Private Pluggable Database
 Database Security: All Native Database Security features work: Auditing, Redaction …
 Database Tools: All Native Query, Reporting, Business Intelligence Tools Work
A lot of this does not work if multitenancy is implemented at the application level
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32. Oracle Engineered Systems
Hardware and Software, Engineered to Work Together
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33. introducing
EXADATA X3
DATABASE IN-MEMORY MACHINE
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34. Oracle Exadata X3 2012 X3
2010
2009
2008
Warehouse OLTP & VLDB Scale-Up Massive Flash
All I/Os to Flash
Disk-Centric | Flash Acceleration Flash-Centric | DRAM Acceleration
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35. Oracle Exadata X3 Database In-Memory Machine
Same price as Oracle Exadata X2
All X3 Database Machines
4X Larger Flash Memory 22 TB of Flash Memory per Rack
20X More Write Performance Exadata Smart Flash Write Caching
33% More Data Throughput 100 GB/sec running SQL
10% to 30% Lower Power Up to 3 Kilowatt Reduction per Rack
X3-2 Database Servers
33% Faster Database CPUs 8-Core Xeon® SandyBridge E5-2690
75% More Memory 1 TB to 2 TB per Rack
Full 10Gb10% to 20% LowerCenter
Ethernet to Data Power 40X 10Gb ports per Rack
35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

36. Oracle Exadata X3 Database In-Memory Machine
Mass Memory for Extreme Performance
 X3 mass memory hierarchy delivers extreme performance
2 or 4 TB – Automatically moves all active data from disk to memory
DRAM
Hottest Data  DRAM memory expanded to 2 or 4 TB for hottest data
– 4 to 40 TB of compressed user data
22 TB PCI
FLASH  Flash memory expanded 4X to 22 TB per rack
– 40 to 200 TB of compressed user data – ALL active data
Active Data
– 1.5 Million SQL random read I/Os per second for OLTP
 Comparable to 15,000 disk drives in 150 array frames
500 TB
DISK – 100 GB/sec SQL data scan rate for reporting and warehouses
Cold Data  Comparable to 1,000 disk drives in 10 array frames
36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

37. introducing
EXALOGIC X3
ELASTIC CLOUD
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38. Oracle Exalogic Elastic Cloud
EXTREME PERFORMANCE FOR JAVA
APPLICATIONS
EXTREME PERFORMANCE FOR
ORACLE BUSINESS APPLICATIONS
NATIVELY LEVERAGES EXADATA
BEST CONSOLIDATION PLATFORM
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39. What’s New in Oracle Exalogic X3-2?
MORE PROCESSOR CORES
MORE MEMORY
MORE FLASH
BETTER PERFORMANCE
BETTER CONSOLIDATION
SAME PRICE
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40. Oracle Exalogic Hardware Evolution
X2-2 X3-2
(2011) (2012)
Processor Clock Speed 2.93 GHz 2.90 GHz
RAM per Node 96 GB 256 GB
Processor Cores per Node 12 16
SSD per Node 64 GB 200 GB
Disk Storage 40 TB 60 TB
Storage System RAM 48 GB 192 GB
Storage Write Cache (Flash) 72 GB 292 GB
40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

41. Exalogic Performance 2011-2012
WEB APPLICATION MESSAGING ENTERPRISE JAVA
Requests/Sec. Messages/Sec. Operations/Sec.
Exalogic Exalogic Exalogic
2011 Exalogic 2011 Exalogic 2011 Exalogic
2012 2012 2012
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42. Exalogic Virtualization Performance
NO COMPROMISE NO COMPETITION
Exalogic Bare COTS
Metal Exalogic Virtualized Exalogic
Virtualized Virtualized
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43. SPARC SuperCluster Announced & Upcoming Features
Extreme Consolidation and Rapid Cloud Services
• Layered Optimized Virtualization
Extreme Consolidation • Reallocate CPU and memory dynamically
Complete
Rapid Cloud Services • Quickly provision secure cloud services for
applications and databases
Automated • Workload Auto-tuning
Optimization • System Health Check
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43

44. Oracle Database Appliance
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45. Built-In Reliability
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46. What to Consider When Evaluating
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47. Intelligent
service delivery
Oracle’s Complete,
Approach automated
and simplified
Transformation
User enabled
IT service
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48. Drive a new paradigm
in your data center
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49. This is the start of your
journey with Oracle as
your partner
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50. MARIO DERBA
Regional Sales Vice President
South Europe Systems
Oracle Italia Srl
Viale Fulvio Testi, 136 Phone +39 02.24959.630
20092 Cinisello Balsamo (MI) mario.derba@oracle.com
Italy www.oracle.com
Twitter: @Mderba
Personal Site: www.marioderba.com
50 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

51. 51 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.