20. “ The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads […] Publicis executives see [China, India, Russia and Brazil] as important sources of low-cost labor […] the Publicis Groupe will benefit from the global talent pool ”
Introduction: to promote/present Media Work (August 2007), part of a new Polity Press book series: “Digital Media And Society” Structure: INSIDE MEDIA WORK HOURGLASS STRUCTURE INHABITED INSTITUTIONS CONVERGENCE CULTURE PRODUCTION OF CULTURE GLOBAL PRODUCTION NETWORKS; NEW INTERNATIONAL DIVISION OF CULTURAL LABOR; OUTSOURCING MEDIA WORK AS FAN WORK; MANAGEMENT