Introducing Challenge Taiwan to potential Sponsors and Athletes. For more details please contact info@challenge-taiwan.com.

2. Sponsorship Introduction

3. INTRODUCING
The Challenge Family is the global series of long distance
triathlons that is changing the face of Ultra-distance racing
around the world. Featuring spectacular courses in iconic
destinations, Challenge Family events focus on delivering the
race of a lifetime to athletes of all ages and abilities, and
creating a memorable spectator experience that captures all
the excitement and emotion of this inspirational sport.
Renowned the world over for our memorable events, the
Challenge Family currently features eight half distance and
ten long distance triathlons in some of the most stunning
locations in the world throughout Europe, North America, UK,
Asia and New Zealand. Our venues are selected for race
courses that will provide athletes with the best race
experience connected to a community that embraces our
vision. Our event venues, partners, sponsors and athletes are
part of the Challenge Family, all united by the passion we
share for our sport.
Challenge Family is a high quality organization renowned for
its integrity, expertise, passion and commitment to the
sport of triathlon
THE CHALLENGE FAMILY

4. R A C E S
18RACES
ACROSS THE
GLOBE
CHALLENGE
ROTH
THE LARGEST
TRIATHLON
EVENT IN THE
WORLD
ATHLETES
30,000 CHALLENGE
HALF
700,000
SPECTATORS
20,000
VOLUNTEERS
12COUNTRIES ON
FOUR
CONTINENTS
1.9 I 90 I 21.1
CHALLENGE
FULL
3.8 I 180 I 42.2

5. NZLJAN ESP ESP ITA TPEAPR MAY MAY MAY
CHALLENGE
WANAKA
CHALLENGE
FUERTEVENTURA
CHALLENGE
BARCELONA
CHALLENGE
RIMINI
CHALLENGE
TAIWAN
2013 Challenge Barcelona
will host the official ETU
European Half Distance
Triathlon Championships.
1,500 Athletes
38% International
35,000 Spectators
2013 Challenge Rimini will be
an inaugural event and the
first Challenge event held in
beautiful Italy.
1,500 Athletes*
25% International*
25,000 Spectators*
600 Athletes
20% International
3,000 Spectators
1,500 Athletes
35% International
10,000 Spectators
Australia’s Chris McCormack
and New Zealand’s Joanna
Lawn will lead an all star-field
at 2013 Challenge Wanaka
The rugged Canary Islands
plays host to the perfect
season opener for European
triathletes.
Asians first full & half
distance Challenge Family
event held in Taiwan’s tropical
and sunny East coast.
* Inaugural Event. Figures are
anticipated numbers.
1,200 Athletes*
35% International*
10,000 Spectators*
• Figures are anticipated
numbers for 2014.

6. GERJUN
CHALLENGE
KRAICHGAU
4,200 Athletes
15% International
45,000 Spectators
A huge competitor field and
45,000 spectators highlight
this incredible race held in
the ‘Country of 1,000 Hills’.
DENJUN GER ESP DENJUL JUL AUG
CHALLENGE
AARHUS
CHALLENGE
ROTH
CHALLENGE
VITORIA
CHALLENGE
COPENHAGEN
The inaugural Challenge
Vitoria is a full distance race
held in the historic Basque
region.
1,500 Athletes*
30% International*
25,000 Spectators*
The ultimate urban triathlon
experience, conducted in the
heart of Copenhagen, one of
Europe’s most vibrant cities.
2,000 Athletes
32% International
200,000 Spectators
5,300 Athletes
42% International
180,000 Spectators
1,500 Athletes
16% International
30,000 Spectators
Challenge Aarhus is the new
‘must-do’ Scandinavian half
distance triathlon and one of the
most beautiful events in Europe.
Challenge’s showpiece event.
The biggest event each year
and voted 2011 and 2012
‘Race of the Year’
* Inaugural Event. Figures are
anticipated numbers.

7. CANAUG FRA AUT ENG ESPSEP SEP SEP OCT
CHALLENGE
PENTICTON
CHALLENGE
VICHY
CHALLENGE
WALCHSEE
CHALLENGE
HENLEY-ON-THAMES
CHALLENGE
BARCELONA
One of Europe’s premier half
distance races with arguably
one of the most picturesque
swim starts in all of triathlon.
1,200 Athletes
82% International
20,000 Spectators
Within a stone’s throw of
London and taking in the best
of the historic English
countryside
1,200 Athletes
15% International
15,000 Spectators
2.400 Athletes*
20% International*
100,000 Spectators*
1,200 Athletes
25% International
50,000 Spectators
Rapidly growing event that in
2013 will host the official ETU
European Long Distance
Championships
Challenge’s first-ever North
American event will bring a new
experience to a time-honoured
long distance triathlon course.
* Inaugural Event. Figures are
anticipated numbers.
1,500 Athletes
35% International
35,000 Spectators
A full distance Challenge
event held in Calella, the
tourist capital city of la Costa
del Maresme.

8. THADEC HOLSEP
CHALLENGE
LAGUNA PHUKET
CHALLENGE
ALMERE - AMSTERDAM
2.000 Athletes*
80% International*
15,000 Spectators* 1,500 Athletes
45% International
100,000 Spectators
The world’s oldest triathlon
outside of Hawaii. Almere’s
long history of triathlon
includes hosting four
European Championships
and two World
Championships
Challenge’s first-ever Asian is
also Asia’s longest running and
most influential triathlon.
* Inaugural Event. Figures are
anticipated numbers.
The oldest triathlon events in Europe
(Roth and Almere), North America (Penticton)
and Asia (Laguna-Phuket) are now all
Challenge branded events.
Newevents

9. THE EVENTS
Challenge Taiwan Swim 3.8k – Bike 180k – Run 42k
Challenge Taiwan half Swim 1.9k – Bike 90k – Run 21k
both Individual + Team Relay
Junior Challenge multiple distances for different AG
GUIDANCE ORGANIZATION Taitung government
HOST ORGANIZATION Challenge Taiwan
LOCATION Taitung City
RACE DAY April 19th, 2014
PARTICIPANTS 1.200 Entries for Sale (est. 35% foreigners)
highest number of international Pro athletes
SUPPORTERS 10.000 (local + visitors)
VOLUNTEERS & STAFF 700
TAIWAN
DETAIL

10. 0 L DGDEMOGRAPHICS  High Annual Income
Mean Household Income $181,000
26% under $100,000
32% between $100K - $150K
42% over $150,000
42%Over $150,000
 Education and Status
86% have college or university
degrees and are opinion leaders
in their active communities.
86%College Degrees
S O L I D
 Age and Gender
Ages represented: 18-80+
Largest age group 34-40
30% Female to 70% Male
30%Female
 Occupations
Top executives , senior
managers & professionals
Top Executive &
Senior Managers
 Focused and Dedicated
Type A personalities. Highly driven
and motivated. Total commitment
to achieving their goals.
“A” type
personalities  Average Weekly Training Hours
Total average hours is 18-24
7 Miles of swimming
225 Miles of cycling
48 Miles of running
Committed.
“Triathlon with its active & committed participants is more
valuable than stadiums full of passive spectators.”
Rob Wight, CEO of MyList and formerly Channel
Intelligence, a Google company, that helps
companies such as Target, Neiman Marcus, and
Best Buy reach online customers.
Triathletes have
SOCIAL POWER
– they talk about products
Triathletes are
PASSIONATE
about their sport & products
Triathletes are
Key Influencers
– they reach a wide audience
““We have been blown away with the
results [of our triathlon sponsorship]:
triathletes immediately began interacting
with everything including products,
services, quotes, and more in thousands
of users’ lists. They commented on the
things in their lists and connected to
people and businesses others within the
community.”
Triathletes are
INNOVATORS &
EARLY ADAPTERS
Challenge athletes are:
They are as driven and successful in their professional careers as they
are in their sporting lives. They are goal oriented and committed to an
active and healthy lifestyle.
high income earners & well educated.

11. MEDIA COVERAGE
RACE EXPOSURE SUMMARY
LOCAL:
• 17 News Broadcasts
• 3 Magazine editorials + advertisements
• 28 Newspapers articles
• 40 Online articles
FB & Twitter: 95.000 People reached on Race Day
INTERNATIONAL:
• Television NZ
• 5 Magazine editorial + advertisements
• 30+ Online articles
TAIPEI PRESS CONFERENCE
Guaranteed prime-time TV news coverage
including: Video Land, CTV, FTV, TTV, and ELTA
LIVE WEBCAST
Through Challenge Family’s global web portal
Challenge Family events provide global exposure
to an audience of millions. In 2011 alone, Challenge
Family media resulted in:
" 1,033,500,000 saw Challenge on television
" 45 Million people heard about Challenge on radio
" Over 155 Million people read about Challenge in
print media
" An estimated 800,000 people logged on to live
race day coverage
With the development of the Challenge World
Championship and new media partnerships in USA,
Asia and Australia, these media numbers will grow
exponentially.
The Challenge Family Series is a story that appeals to
vertical (endurance specialty), horizontal (general),
and business media.
Long-distance triathlon is a compelling media sport
featuring inspirational human stories and feats of
endurance set against changing backgrounds as
athletes swim, bike and run around some of the
world’s most interesting destinations.
Specific Media
TAIWAN

12. MARKETING AND PROMOTION
All Challenge Family events are supported through a variety of Challenge
owned marketing channels, including:
CHALLENGE FAMILY WEBSITE
Branding opportunities through Challenge Family’s frontline presence
on the internet. The Challenge Family website showcases the full series
of races as well as athlete stories, video footage and is home to the
Challenge Family League. Currently the site attracts over 10,000
unique visitors per day.
CHALLENGE FAMILY SMARTPHONE APP
A stand-alone app designed specifically for Challenge Family on both
Android and iPhones that allows instance access to live coverage of all
Challenge Family races on the go.
CHALLENGE FAMILY GLOBAL TV DISTRIBUTION
Destination and/or venue promotion is included in television
programming and distribution.

13. MARKETING AND PROMOTION 2
CHALLENGE FAMILY MAGAZINE
An annual publication with a circulation of 40,000 and is distributed in
every athlete race pack in the Challenge Family series of races. Its
editorial style includes profiles on each races and tips from the pros. The
magazine includes opportunities for tailored destination related articles.
CHALLENGE FAMILY SOCIAL MEDIA CHANNELS
Opportunities to sponsor social media reach through Challenge Family
social media channels including Facebook, Twitter, YouTube, Pinterest
and Google+.
INTERNATIONAL PR PROGRAM
Inclusion in Challenge Family international PR campaigns, including key
messages and imagery to target media.

14. „VISION“
GROW ‘SPORTS’ AND ‘LIFE-STYLE’ IN TAIWAN
Creating a “festival”-atmosphere, integrating cultures and offering
events for the whole family! With a focus on Team Relay, making
triathlon accessible for runners, swimmers and bikers and bringing new
groups into triathlon by offering Corporate Challenge, VIP Teams, etc.
PUT TAIWAN ON THE MAP AS A DESTINATION FOR TRIATHLON
Taiwan is easy accessible from key markets: JP, CN, HK, SG, MA, etc.
Taiwan offers a great climate, friendly culture, wonderful natural
scenery, which makes for a great destination for international athlete.
SUPPORT TAIWAN ATHLETES TO BECOME MORE INTERNATIONAL
Challenge Family has grown from a community and it is our philosophy
to do something for every country we settle in. Triathlon is our business
and athletes are our Family, thus we want to offer the local top athletes
the opportunity representing Taiwan racing in our biggest events
overseas!
TAIWAN

15. BE PART OF THE JOURNEY
Participation in a Challenge event is a lifetime experience where destinations
and sponsors are integral partners on the journey. Triathlon is a lifestyle sport.
Challenge Family, and its key partners, are with the athletes and their families
and supporters at every step of their journey from the moment the decision is
made to complete a long distance triathlon. Many of our athletes fall in love
with our host venues and return for holidays unassociated with the race.
Financially speaking, Challenge events have a significant and positive economic
impact on host cities. Athlete participation and visitation has an incredible
effect on numerous industry sectors ranging from accommodation houses
through to gas stations, restaurants and retail shopping. Unlike many events
that may impact on revenues, occupancies and general trade for a single day,
the impact of Challenge events are felt over numerous days as athletes and
supporters visit the race city days ahead to acclimatize, settle and familiarize
themselves with the town and racecourse.
Challenge participants are high-yield visitors. Economic impact studies
reports from many venues show that competitors on average travel
with 2.5- 3.5 people including family and friends to race destinations, all of
whom spend freely into the local economy. Event related television and media
coverage also provides a significant boost to the general tourism industry of
host cities.

16. OUR ATHLETE COMMITMENT
The excellent relationships we share with the world’s elite
triathletes ensure strong pro fields at all Challenge Family events,
attracting a high level of media attention and inspiring age
groupers, from the experienced to first timers, to race alongside
them.
While focus is put on the superstars of the sport, Challenge
Family also places a strong emphasis on growing the sport at
grass roots level, encouraging participation and excellence
amongst amateur athletes, who make up 98% of the competitive
field. The unique relay team element of Challenge Family events
widens the target audience, allowing more people to be involved
and experience the sport of triathlon.
Some recent accolades received by Challenge races include,
Challenge Roth voted the ‘Race of the Year‘ for 2011 & 2012 by
readers of Europe’s largest triathlon magazine, beating Ironman
Hawaii by more than 25% of the votes. Challenge Barcelona was
voted as Spain’s #1 Triathlon in 2010 and 2011 and Challenge
Copenhagen was shortlisted for the prestigious ISEM Awards in
its first year.

17. The basic benefits
outlined on the following
pages are offered as the
starting point for
conversations.
Just Ask.
Just
Ask . When it comes to sponsorships we have very few
constraints and can shape our sponsorship
relationships to meet the specific needs of our
sponsor-partners. We will work with you to meet your
needs in any of these areas:
• Television coverage, packaging and distribution
• Leveraging
• Signage
• Branding
• Marketing and Advertising activities
• Integration company clients and employees
• Hospitality and Entertainment
• Social media marketing
OUR SPONSORSHIP APPROACH

18. CHALLENGE TAIWAN & CHALLENGE ASIA PASIFIC
EXECUTIVE TEAM
The Challenge Taiwan & Asia Pacific Executive Team will work
closely with Challenge Family partners. The Executive Team will
provide support with obtaining high level government funding,
sponsorship, branding, operational and commercial advice.
The Executive Team possesses significant industry experience
and knowledge and will be an invaluable asset to Challenge
Family partners. The Team includes:
" Murphy Reinschreiber – Managing Director Asia
" Michael Dhulst – Manager Director Taiwan
email: michael@challenge-taiwan.com
phone: +886 910 407 420
" Simon Huang – Event Director Taiwan
email: simon@challenge-taiwan.com
phone: +886 935 536 402
" Victoria Murray-Orr – Marketing and Communications
" Chloe Chang – Athlete liason and Race administration
emial: chloe@challenge-taiwan.com
phone: +886 927 777 330

19. OUR CORE VALUES
INNOVATION, UNIQUE EXPERIENCES,
AUTHENTIC, CONNECTED TO ATHLETES AND
PARTNERS, EXCITEMENT, STRONG BUSINESS,
ATHLETE’S JOURNEY, RELATIONSHIPS, 360
COMPETITIVE ADVANTAGE, RETURN ON
INVESTMENT, ETHICS AND MORALS,
PASSION AND EXCITEMENT, HERITAGE,
FOCUS ON PURPOSE AND POTENTIAL,
QUALITY LEADERSHIP.

21. BACK UP – 2013

22. TAIWAN
as for feedback, I honestly don't have TOO many things to be fixed. what i have been telling people is that to me it was very noticeable that you are like a real, legit triathlete--because there were a lot of small details
that, especially in a first-year race, would have been overlooked, but you had them dialed because you were in tune with what we would need. i truly think it makes a difference that you are so actively racing as you
thought of so many details that matter to us. - Hillary Biscay
Good day Michael, Patrice here from TTCT. Just a quick note to thank you and your team for putting up a great race. It was my first Challenge race and I have to say it was a great event. I will most likely be back
next year with more members of my team to participate. Safe swim, nice bike course and great run course (honestly a great run course). - Patrice Robustelli
Honestly you put on an amazing race- you should be so proud of yourself. Justin and I absolutely loved our time in Taiwan. You are an amazing man. Thank you so much for taking such good care of Justin and I- you
went above and beyond for us both- we really appreciate all that you did for us and I am just so glad I could repay you by getting the win. - Belinda & Justin Granger
Huge thanks to you and the whole challenge Taiwan team. It was a great event to be involved in. The organization was fantastic the expo and event staff were all extremely helpful! And the day itself was awesome a
spectacular course with great volunteers and a really cool vibe from all the locals screaming Jiayou I hope I get to come back next year and be a part of it all over again! Thanks again mate, - Todd Skipworth
Thank you again and yes I am sure I will be back in Taitung – I next next year with the new Australian races there are great possibilities and for me I can already see my schedule: CHALLENGE Wanaka - CHALLENGE
Batemans Bay - CHALLENGE Taiwan. It works perfectly. - Dylan Mcneice
The race was the most amazing that I have done. People were friendly and cheering and the volunteers were all adorable and helpful. You couldn't find a better venue. Scenic and challenging. i really enjoyed racing it
and giving everything I could. All the other organizers have been absolutely wonderful and helpful. Big big congratulations. - Olivier Courret
Thanks for a great race. We came over to see the Challenge brand in operation and to see what all the hype was about. I must say that it was a very positive experience. I hope you will appreciate some constructive
feedback as I do like what you, and Felix and co are doing for the sport that is my passion. - Andrew O'Regan
Congratulations for the organization of such an amazing race! it was one of the best races I have ever done! The course, the organization, everything made this race a great race! you did an amazing job putting it
together! - Raynard Picard

23. TAIWAN
MEDIA EXPOSURE 2013
19 Mio. NTD
TELEVISION valued at ca. 9 Million NTD
TW FTV news, VL sports, ETTV news, ELAT sports
Int. NZ TV
NEWSPAPER valued at ca. 3 Million NTD
TW Apple Daily, China Daily, Liberty Times, KengSheng
Daily, United Federal Daily, United Daily, Chines Times, etc.
MAGAZINES valued at ca. 5 Million NTD
TW Lohas Bicycle, Bicycle & Life, Esquire
Int. Lumina (jp), Triathlete (us), Triahtlon (nz)
ONLINE MEDIA valued at ca. 2 Million NTD
TW Yahoo, yam, don1don, udn, rti, cna, etc
Int. triahtlon.competitor, triathlon europe, trirader,
runners world, trijuice, K226, witsup, nztri, triahtlon, first of the
bike, home of triathlon, triahtlonmag
Sound Bytes From The Challenge Taiwan Press Conference
http://triathlon.competitor.com/2013/04/news/sound-bytes-from-the-challenge-taiwan-press-conference_74832?all
Sound Bytes From The Challenge Taiwan Press Conference
By Holly Bennett
Published Apr 30, 2013
This morning’s activities in Taiwan started at SongShan Sport Center where athletes were
given the opportunity to swim in the 50-meter pool and run on the outdoor track while
media photographed their fine-tuning training sessions. Next everyone gathered for a
press conference made especially lively by our entertaining emcee and translator. The
athletes in attendance included Dylan McNiece (NZL), Jamie Whyte (NZL), Ben Hammond
(AUS), Petr Vabrousek (CZE), Guy Crawford (NZL), Justin Granger (AUS), Georg Potrebitsch
(GER), Belinda Granger (AUS), Kate Bevilaqua (AUS) and Jenny Li (TW). Here’s a bit of what
they had to say:
Crawford and Bevilaqua (on their expectations for their performances):
Crawford: If I can keep ahead of Belinda and Kate and Jenny here that would be a pretty
good result! There’s some hot competition here, so for me a top five would be great. I’d b
really happy with that.
Bevilaqua: If I can improve on performances that I’ve done before, that’s always the goal.
I can be top three on the podium that would be a great result for me.

24. DETAIL
TAIWAN
TV COVERAGE: DETAILS
TV Title Date Time/Program
Duration
(sec.)
Ad Value
(NTD$)
FTV News Taiwan athletes are excited about Challenge Dec. 17 2030 Sports News 24 112,080
VL Sports European triathlon brand come to Taitung in May 4 Dec. 17 2155 Sports News 89 415,630
VL Sports European triathlon brand come to Taitung in May 4 Dec. 17 2520 Sports News(R) 89 415,630
VL Sports European triathlon brand come to Taitung in May 4 Dec. 17 0700 Sports News(R) 89 415,630
VL Sports European triathlon brand come to Taitung in May 4 Dec. 17 1230 Sports News(R) 89 415,630
FTV News International triathlon event come to Taitung May 4 1300 News 96 448,320
ETTV News Pretty lady joins triathlon May 4 1300 News 19 88,730
ETTV News Pretty lady joins triathlon May 4 1500 News 81 378,270
ELAT Sports Famous triathlon event come to Taitung May 4 2100 Sports News 199 929,330
ELAT Sports Famous triathlon event come to Taitung May 4 Sports News 199 929,330
VL Sports Challenge Taiwan started in the mourning May 4 2100 Sports News 123 574,410
VL Sports Taitung people are enthusiastic, athletes are impressed May 4 2100 Sports News 103 481,010
ELAT Sports famous triathlon event come to Taitung May 5 0400 Sports News 199 929,330
ELAT Sports famous triathlon event come to Taitung May 5 Sports News 199 929,330
ELAT Sports famous triathlon event come to Taitung May 5 Sports News 199 929,330
VL Sports Challenge Taiwan started in the mourning May 5 0200 Sports News(R) 122 569,740
VL Sports Challenge Taiwan started in the mourning May 5 1100 Sports News(R) 122 569,740
TOTAL 9,531,470

25. TAIWAN
PRINT COVERAGE: DETAILS (1/2)
Date Newspaper Pic Title size(%)
Ad Value
(NTD$)
Dec. 18 United Daily News
European Triathlon event starts on next May 2.98% 38,440
Dec. 18 The Liberty Times Y New triathlon event in Taitung 6.95% 89,649
Apr 30 Keng Sheng Daily News
Y Triathlon event start on May 4 18.98% 90,181
Apr 30 Youth Daily News
Triathlon event start in Taitung on Saturday 3.02% 14,349
May 1 China Daily News
Y The first European 226 triathlon in Taiwan 6.35% 30,171
May 1 The Liberty Times Y Shao Yu Li will try her best for Campion 4.80% 61,916
May 1 United Federal Daily News
Y Triathlon event start on May 4 10.33% 49,082
May 3 Keng Sheng Daily News
Y Taitung is Challenge Family’s best choice 40.08% 190,435
May 3 Youth Daily News
Y International triathlon event start tomorrow 7.23% 34,352
May 3 United Federal Daily News
Y 15 young athletes will depute in Junior Challenge 6.95% 33,022
May 3 United Federal Daily News
Taitung is Challenge Family’s best choice 14.40% 68,420
May 4 The Liberty Times Y Cancer fighters joined Challenge Taiwan 7.67% 98,937
May 4 United Daily News
Y Cancer fighters joined Challenge Taiwan 23.08% 109,661
May 4 United Daily News
Y The best female triathlon athlete in Taiwan 16.90% 80,298
May 5 China Times Y Triathlon event with the highest prize 10.07% 47,846
May 5 The Liberty Times Y McNiece won 2 titles in a row 15.00% 193,488
DETAIL

26. TAIWAN
PRINT COVERAGE: DETAILS (2/2)
Date Newspaper Pic Title size(%)
Ad Value
(NTD$)
May 5 The Liberty Times Y Triathlon family 5.45% 70,301
May 5 The Liberty Times Y 15 young athletes will depute in Junior Challenge 11.93% 153,887
May 5 Keng Sheng Daily News
Shiao Yu Li won the 4th
prize in pro group 3.69% 17,533
May 5 Keng Sheng Daily News
Y Triathlon event starts on east coast 40.57% 192,763
May 5 Youth Daily News
Y Triathlon in Taitung- Result 8.94% 42,477
May 5 United Daily News
Y 4 Gold medals winner won the Champion in Relay 10.95% 52,027
May 5 Apple Daily
Y Triathlon family 3.57% 66,259
May 5 Apple Daily
Y 9-year old kid won the junior challenge 3.57% 66,259
May 5 Apple Daily
Y 4 Gold medals winner won the Champion in Relay 4.71% 87,418
May 5 Apple Daily
The only iron distance stage of Challenge Family in Asia 3.33% 61,805
May 5 Apple Daily
Y Cancer fighters finished the Challenge 56.69% 1,052,166
May 6 Keng Sheng Daily News
Y Triathlon Event Award 47.36% 225,024
May 6 Keng Sheng Daily News
Y Cancer fighter won the 3rd
7.21% 34,257
May 6 United Daily News
Y Love to be a triathlon athlete 9.93% 47,181
Bicycle Lohas
Challenge Taiwan
100,000
Bicycle Life
Challenge Taiwan
100,000
Esquire
Interview: Michael Dhulst
100,000
Mandarin Air
Challenge Taiwan
50,000
TOTAL 3,749,604
DETAIL

27. TAIWAN
WEB COVERAGE: DETAILS (1/2)
Media Date Title
Ad Value
(NTD $)
Yahoo news 0429 Challenge Taiwan on May 4 30,000
newsbcc 0430 Shao Yu Li’s first full distance event in Taiwan 30,000
yam 0430 Shao Yu Li’s first full distance event in Taiwan 30,000
Yahoo News 0501 Shao Yu Li will try her best for Campion 30,000
don1don 0502 0504 Challenge Taiwan in Taitung 30,000
Yahoo news 0502 Taitung is Challenge Family’s first choice 30,000
yam 0502 15 young athletes will depute in Junior Challenge 30,000
Central Daily 0502 Taitung is Challenge Family’s first choice 30,000
Yahoo Sports 0503 Challenge Taiwan start in flowing lake 30,000
Yahoo Sports 0503 Challenge Taiwan in Taitung 30,000
yam 0503 The most high-competitive triathlon in Taitung 30,000
yam 0503 Cancer fighters fight for Challenge 30,000
Ltd Sports 0503 775 athletes joint Challenge Taiwan 30,000
0504 Challenge Taiwan-Governor Huang invites athletes come back next year 30,000
Yahoo News 0504 775 athletes joint Challenge Taiwan 30,000
Yahoo Sports 0504 Challenge Taiwan starts 30,000
DETAIL

28. TAIWAN
WEB COVERAGE: DETAILS (2/2)
Media Date Title
Ad Value
(NTD $)
yam 0504 Shao Yu Li won the 4th
30,000
CNA 0504 Challenge Taiwan start on May 4 30,000
RTI 0504 Race on the east coast 30,000
The Liberty Times 0504 Cancer fighters joint Challenge Taiwan 30,000
udn 0504 Race on the east coast 30,000
LtsSports 0504 Challenge Taiwan - Shao Yu Li won the 4th 30,000
Yahoo News 0505 50 young athletes join the Junior Challenge 30,000
Yahoo News 0505 Foreign athletes love Taitung 30,000
Yahoo News 0505 Triathlon event with highest prize money start in Taitung 30,000
Yahoo News 0505 McNiece wins 2 titles in a row 30,000
Yahoo News 0505 Triathlon Family 30,000
yam 0505 Shao Yu Li Keep Walking 30,000
China Times 0505 Foreign athletes love Taitung 30,000
The Liberty Times 0505 15 young athletes joint the Junior Challenge 30,000
The Liberty Times 0505 Triathlon Family 30,000
Apple Daily 0505 Cancer fighters finish the Challenge 30,000
Apple Daily 0505 The only iron distance stage of Challenge Family in Asia 30,000
don1don 0508 Challenge Taiwan in Taitung 30,000
cnyes 0512 Interview: Michael Dhulst 30,000
TOTAL1,050,000
DETAIL

29. TAIWAN
OTHER INTERNATIONALS
Media Date Title
triathlete europe 0430 Georg Potrebitsch Zweiter bei der Challenge Taiwan2013
triathlon.competitor.com 0430 A Day In Taipei, Taiwan
triathlete europe 0501 Challenge Taiwan Pre-Race Pro Quotes
triathlon.competitor.com 0501 Challenge Taiwan Run Course
triathlon.competitor.com 0502 Ben Hammond’s Victory Dream
triathlon.competitor.com 0503 Challenge Taiwan Bike Course
triathlon.competitor.com 0503 A Chat With Challenge Taiwan’s Managing Director Michael Dhulst
triathlon.competitor.com 0503 Sound Bytes From The Challenge Taiwan Press Conference
triathlon.competitor.com 0504 McNiece And Granger Claim Magnificent Victories In Taiwan
triathlete europe 0504 McNeice and Granger claim inaugural titles at Challenge Taiwan
Voxy 0505 McNeice and Granger claim titles at Challenge Taiwan
runner's world 0506 Georg Potrebitsch Zweiter bei der Challenge Taiwan2013
Triradar 0506 Challenge Taiwan Victory for McNeice and Granger
triathlon.competitor.com 0509 The Baker’s Dozen At Challenge Taiwan
TOTAL VALUE OF THE 2013 CHALLENGE TAIWAN MEDIA EXPORSURE:
19 Million NTD
DETAIL

30. TAIWAN
INVITATION & POSTERS

31. TAIWAN
PRE EVENT SOCIAL FUNCTIONS

32. TAIWAN
EVENT SETUP

33. TAIWAN
BACK DROPS & BANNERS

34. TAIWAN
THE MEDIA STORY

35. TAIWAN
CHALLENGE TAIWAN FESTIVAL

36. TAIWAN
JUNIOR CHALLENGE