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Les Assises
des Médias Sociaux #2
      le 5 décembre, 2011




       Minter DIAL
         All rights reserved - The Myndset Company
9½

                                                           r a i s o n s
p o ur n e p a s investir les réseaux sociaux




            Minter DIAL
               All Rights Reserved - The Myndset Company
Communication
  “leads”         Réseau

Ventes     Opportunités
                                                        Feedback

    R.P.                                                R&D
 Service Client Recrutement
            All rights reserved - The Myndset Company
business
 secteur
                                         timing

philosophique
    objectifs
       All rights reserved - The Myndset Company
1   question de produit

    •illégal
    • peu éthique                                          drugs

    •discretion
private banking ✦ pornographie ✦ armaments
               All rights reserved - The Myndset Company
2   clients absents / inactifs




           All rights reserved - The Myndset Company
3        hyper niche

    •peu de clients / prospects
    •très long cycle d’achat

            All rights reserved - The Myndset Company
4   culture inadaptée




         All rights reserved - The Myndset Company
4        culture inadaptée

    •   rigide
    •   timide
    •   pas de soutien                                     erreur

               All rights reserved - The Myndset Company
5   trop centré produit
          All rights reserved - The Myndset Company
retour
                des
              clients
                                  ↪

5   trop centré produit
          All rights reserved - The Myndset Company
6   service à la clientèle


                                                       réponse


           All rights reserved - The Myndset Company
7   pas de site internet


                                                      R.O.I.
        •conversion
        •transaction
          All rights reserved - The Myndset Company
8        court termiste

    •   désespéré
    •   panique
              All rights reserved - The Myndset Company
9   objectif : la quantité

    •clicks
    • fans
    •friends
               All rights reserved - The Myndset Company
½?
All rights reserved - The Myndset Company
½   pas bon




    All rights reserved - The Myndset Company
½          bon


                                                10x


    All rights reserved - The Myndset Company
½   pas bon




    All rights reserved - The Myndset Company
½




    All rights reserved - The Myndset Company
Prêt pour le changement




All rights reserved - The Myndset Company
Quelle est l’histoire
  que vous allez
    raconter?




             All rights reserved - The Myndset Company
themyndset.com                                          minterdial.fr
 @mdial                                                  @mdialFR


                           minter@themyndset.com

+33 6 23 65 76 61
             All rights reserved - The Myndset Company

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9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux

  • 1. Les Assises des Médias Sociaux #2 le 5 décembre, 2011 Minter DIAL All rights reserved - The Myndset Company
  • 2. r a i s o n s p o ur n e p a s investir les réseaux sociaux Minter DIAL All Rights Reserved - The Myndset Company
  • 3. Communication “leads” Réseau Ventes Opportunités Feedback R.P. R&D Service Client Recrutement All rights reserved - The Myndset Company
  • 4. business secteur timing philosophique objectifs All rights reserved - The Myndset Company
  • 5. 1 question de produit •illégal • peu éthique drugs •discretion private banking ✦ pornographie ✦ armaments All rights reserved - The Myndset Company
  • 6. 2 clients absents / inactifs All rights reserved - The Myndset Company
  • 7. 3 hyper niche •peu de clients / prospects •très long cycle d’achat All rights reserved - The Myndset Company
  • 8. 4 culture inadaptée All rights reserved - The Myndset Company
  • 9. 4 culture inadaptée • rigide • timide • pas de soutien erreur All rights reserved - The Myndset Company
  • 10. 5 trop centré produit All rights reserved - The Myndset Company
  • 11. retour des clients ↪ 5 trop centré produit All rights reserved - The Myndset Company
  • 12. 6 service à la clientèle réponse All rights reserved - The Myndset Company
  • 13. 7 pas de site internet R.O.I. •conversion •transaction All rights reserved - The Myndset Company
  • 14. 8 court termiste • désespéré • panique All rights reserved - The Myndset Company
  • 15. 9 objectif : la quantité •clicks • fans •friends All rights reserved - The Myndset Company
  • 16. ½? All rights reserved - The Myndset Company
  • 17. ½ pas bon All rights reserved - The Myndset Company
  • 18. ½ bon 10x All rights reserved - The Myndset Company
  • 19. ½ pas bon All rights reserved - The Myndset Company
  • 20. ½ All rights reserved - The Myndset Company
  • 21. Prêt pour le changement All rights reserved - The Myndset Company
  • 22. Quelle est l’histoire que vous allez raconter? All rights reserved - The Myndset Company
  • 23. themyndset.com minterdial.fr @mdial @mdialFR minter@themyndset.com +33 6 23 65 76 61 All rights reserved - The Myndset Company