3. What is Social Media? What Social Media Is Not Easy Fast Substitute for Sound Practices A Practice to be Done by Interns Another Place to Distribute Your Press Release Something That Will Work if Your Site is “Broken” Something To Send Out Mass Emails For Something You Can Do Without Participation Something You Can Do in Disguise
4. Why Does It Matter? ROI Research Reports: 40% of those surveyed use social sites to connect with brands and products. 37% learned about a new product or service from a social networking site. 32% use social networks to recommend products or services to friends.
5. Why Does It Matter? Business.com Reports: More than half of small-business owners reported using social media sites to gather information about companies, products and prospects before buying or doing business with them.
6. Why Does It Matter? Inbound Marketing Reports: 41% of Twitter and LinkedIn users, 44 % of Facebook users and 46 % of businesses with a company blog say they acquired customers through those channels.
7. Is Social Media Really Old School? The social-media revolution isn't as revolutionary as some people would have you believe, writes Glenn Croston. Businesses have always thrived by building relationships and using them to generate sales, Croston argues, and social-media marketing is simply another tool to facilitate that process. "Reach out to people, and they'll reach out to you. And the business will flow from there," he writes. FastCompany Expert Blog Aug 10, 2010
8. Why Does It Matter? 8/25/2010 Traditional 2-wayCommunication Ambient Communication
9. Which One’s are for Me? Most experts agree it’s a necessity to create a blog — especially if you own a B2B company and want to raise your profile as an industry expert. It’s likely much easier than you think to start blogging. Facebook Twitter YouTubeMySpace Flickr LinkedInGoogleIFMA CommunityYahooMSN Blogger [New?] Twitter is a micro blogging service whose users send short messages, called “tweets” (up to 140 characters, including spaces). Twitter users “follow” each other. The best-known consumer social networking site, Facebook works especially well if your business markets to consumers. The idea is to create “fans” or to get people to “like” your product or brand. The most widely-known general business networking site, LinkedIn is useful if you sell business-to-business products or services, want to build a reputation, or are seeking new employees, vendors or partners.
10. I’m Online – Now What? Manage your online presence. If you’re signed up for a service, but don’t keep it current – cancel the account. Be consistent! Be conscious of what you say, and how you say it. Don’t put anything online you wouldn’t want your mother to see
11. What If I Don’t Want to Be Found! How to Stay Anonymous Online PC Magazine Article, by Eric Griffith 5/2/2010http://www.pcmag.com/article2/0,2817,2363302,00.asp
14. LinkedIn: How to Join Go to www.LinkedIn.com and register yourself as a member
15. LinkedIn: How to Join There are paid upgrades, but mostly of benefit to HR Recruiters and marketing professionals
16. LinkedIn: How to Join Registering your account with the personal vs. work e-mail address
17. LinkedIn: Your Profile Your profile includes items such as a personal summary, your specialties, current employer, past work experiences, education, and other personal information