1. Quick Tips on Working Smarter, Not Harder
@meaganadele

2.  How to promote your brand online
 Sharing facts and increasing traffic
 How to leverage the new Facebook Timeline
 How to present yourself and your business on
social media
 Fun facts on women in technology

6.  Create Clearly Defined Goals
 Identify Your Social Media Platforms
 Define Your Target Audience
 Develop Your Distinct Voice
 Create Engaging Content
 Cultivate Your Support Group

7.  Meetup  Blogs
 Pinterest  Spreecast/Podcasts
 Twitter  LBS (Foursquare,
 Facebook etc)
 Klout  Quora
 LinkedIn
 Google+
 Instagram
 Flickr
 YouTube/Vimeo

8. SUPPORT
Link Backs
Memes
Blogger Awards
Comments

9.  Listorious
 Topsy
 Klout
 PeerIndex

10.  Adjectives:
 Quirky
 Playful
 Professional
 Intelligent

17.  Having a Facebook tab increases fans 38%
faster than without a tab
 Pin it
 Highlight
 Apps
 Message
 Cover Photo

18. 600% Increase in Likes in One Month & 20% Increase in Leads

20. Pages with Facebook Tabs
driving action increase likes
by 30%

22.  Think before you speak.
 Social Media tools to help:
 Buffer
 Tweetdeck
 Sprout Social
 Gmail Goggles (set for 10 PM)

23.  Nothing has meaning except the meaning we
give it.
 Social Media Analytical Tools:
 SimplyMeasured
 Facebook Insights
 Sprout Social
 TweetReach
 Storify

24.  SimplyMeasured Free Reports

25.  Don’t talk to strangers.
 Social Media Tools:
 Rapportive
 LinkedIn
 Klout
 Tweetchat
 FollowerWonk (find keywords in bios)
 Listorious

26.  Find a time/day
 Go to “The Twitter Chat Schedule”
 Try one out – www.tweetchat.com
 #chichat
 #ideaschat
 #journchat
 #stylechat

28. Forty-two million women in the US
(roughly 53% of adult female
population) routinely participate
in social media – at least on a http://www.bitrebels.com/social/chic
weekly basis ks-rule-power-of-women-in-social-
media-infographic/

29. http://mashable.com/2012/04/16/women-startups/

30. Look at this snapshot of facts, an analysis of US Census
data over the past 15 years.
•There are more than 8.3 million women-owned
businesses in the United States, generating nearly $1.3
trillion in revenue and employing nearly 7.7 million
people;
•Between 1997 and 2012 the number of women-owned
firms increased by 54%, a rate 1.5 times the national
average;
•The number of women-owned companies has risen by
200,000 within the past year, equivalent to just under
550 new women-owned firms opening each day;
•Women-owned firms that have made it to the $1 million
dollar revenue mark are performing better than this
same group was 10 years ago.

31. Meagan Adele Lopez
@meaganadele
meagan@ladywholunches.net