3. The visual look of the site demonstrates continuity
between all aspects of the film, e.g. the poster, the
trailer etc. by using the same fonts, colours and
photographs. The site complements the style of the
film as very stylised photographs are displayed and
also as soon as you enter the website, the trailer is
played and as soon as that has ended the soundtrack
begins. It is almost as though the website is an
extension into more detailed information of the film,
but in exactly the same style.
VISUAL LOOK
4. The visual look of the ‘A Single Man’ website is very
sophisticated and evocative of the era in which it is
set. The target audience is reflected in this as they are
of a generation that appreciates a more styalised and
cinematic appearance.
APPEAL TO TARGET
AUDIENCE
5. Links to Facebook, Twitter, and a digital version of the
novel it is based upon. The trailer plays straight away,
as does the soundtrack, and interactive photographic
gallery.
INTERACTIVE FEATURES
7. The visual look of the website echoes the movie
poster, complementing the style of the film as it
references the genre and the man visual themes of
the film.
VISUAL LOOK
8. The visual look of the site reflects the age and gender
of the target audience, because the main characters
are directly displayed who are of a similar age to the
target audience. The tag line of the film, ‘I want you, I
need you, I miss you, like crazy’, evokes a very
feminine and romantic outlook, thus steering towards
the female gender being targeted.
APPEAL TO TARGET
AUDIENCE
9. Links to Facebook, Google+, Twitter, Tumblr,
Soundtrack, Link to get tickets and Show-times, link to
set a reminder when it is in theatres.
INTERACTIVE FEATURES
