Lecture Notes iPhone Development at TU Graz

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Preparing
App Submission
Martin Ebner

2. Design
App Marketing
Business Model
App Store
Preparing App Submission- Martin Ebner 2011 http://www.flickr.com/photos/aemkei/198970583

3. http://www.flickr.com/photos/stephenliveshere/250294928

4. Design
„... people should love your app - they have to use
within their daily routines.“
• Design and Usability of the App is the key for success
• Provide a clear and clean layout - users have to use your
app from the very first beginning without any help
• Users should not think about your app at any time, they
should simply use it
Preparing App Submission- Martin Ebner 2011

5. Size of Icons
„...To support resolution independence,you should
provide high-resolution versions of your icons ...“
Preparing App Submission- Martin Ebner 2011

6. Application Icons
„... branding and strong visual design should come
together into a compact, instantly recognizable,
attractive package“
• Create different sizes of your application icon for different
devices
• The Icon is must be seen as branding of the app - the first
contact of the user with your product
Preparing App Submission- Martin Ebner 2011

7. Launch Image
„... branding and strong visual design should come
together into a compact, instantly recognizable,
attractive package“
• Give the user
the feeling your
app is quick and
fast
• Help the user to
get familar with
your app
Preparing App Submission- Martin Ebner 2011

8. App Store
http://www.flickr.com/photos/dynamosquito/4609181258
Preparing App Submission- Martin Ebner 2011

9. App Store
„... be aware that the app store is the centre of user‘s
decisions ... “
• Make a good description of you app in few words
• Think carefully about keywords - users will search for
them and you never can change them
• Provide good and impressive screenshots
Preparing App Submission- Martin Ebner 2011

10. Marketing
Preparing App Submission- Martin Ebner 2011 http://www.flickr.com/photos/yewenyi/355679183

11. Online Marketing
„... a good app is the best technical solution for the
target group ... “
• Provide an own website for you product
• Think about a carefully Social Media Strategy (Twitter,
Facebook, Blogs ...)
• Essential Question: How can you reach your users that
they get aware of your app
• Provide a light version of you app
Preparing App Submission- Martin Ebner 2011

12. Business model
http://www.flickr.com/photos/lennarthuizing/163813677

13. Business model
„... hm - one day I would like to earn some money
with my app ... “
• Paid Downloads
• Mobile Advertising
• In-app Purchases
• ... but there are more possibilities, just be creative
(subscriptions, data sales, ...)
Preparing App Submission- Martin Ebner 2011

14. Market your App
http://www.flickr.com/photos/aenimation/2437265674

15. Market your App
„... just few tips - or a short summary... “
Make sure it works properly
Tell everyone about it
Keep the release date fresh
Co-ordinate your attack
Consider forwardability
Go Lite or Freemium
No need to be first
Find your niche
Preparing App Submission- Martin Ebner 2011

16. Lehrbuch für Lernen und
Lehren mit Technologien
http://l3t.eu
SOCIAL LEARNING
Computer and Information Services
Graz University of Technology
Graz University of Technology
Martin Ebner
http://elearningblog.tugraz.at
mebner http://elearning.tugraz.at
martin.ebner@tugraz.at