What’s the Power behind 2D Barcodes? Are they the Foundation of the Revival of Print Media?

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2D barcodes combined with camera-equipped mobile phones can link print media to the digital world. Common 2D barcode types include QR codes, Data Matrix, and Beetagg, which allow storing various data types. Embedding barcodes in print media can help publishers measure readership, offer additional online content, and enable user participation and interaction through their mobile phones in a simple way. However, standardization of barcode formats and a mobile app are needed for widespread adoption.

Tecnología Empresariales

What‘s the Power behind 2D Barcodes? Are they the Foundation of the Revival of Print Media? Paul Schmidmayr Martin Ebner Frank Kappe Social Learning / Computer and Information Services Institute for Information Systems and Computer Media

Introduction ,[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

QR-Code (QR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Matrix (DM) ,[object Object],[object Object],[object Object]

Beetagg (BT) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ShotCode ,[object Object],[object Object],[object Object]

Capacity of data storage (1/2) ,[object Object],[object Object],[object Object]

Capacity of data storage (2/2) ,[object Object],[object Object],[object Object],[object Object]

Conclusion 2D Barcodes ,[object Object],[object Object],[object Object]

Mobile tags and mobile phones ,[object Object],[object Object],[object Object],[object Object]

How does it work? ,[object Object],[object Object],[object Object],[object Object]

Barcode-Reader ,[object Object],[object Object],[object Object],[object Object]

applications (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

applications (2/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

applications print media ,[object Object],[object Object],[object Object]

Advantages for publisher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantage for reader/user ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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