1. What are you doing?

2. 6 million monthly visitors
Twitter is a social networking
service that enables users to update
their followers on what they are
doing in 140 characters or less.

3. iStrategy Labs, PEW Study 2009

4. 2006 Personal 1362%
increase year
over year
2007 Personal + Social
2008 Personal + Social + Professional
2009 Personal + Social + Professional + Informational

5. Who was on Twitter?

6. Who is on Twitter?

8. Twitter is most commonly used as
a networking platform
Businesses connecting with other businesses
Professionals reaching out to other professionals
Job hunters approaching businesses
Businesses approaching candidates

9. Twitter is most commonly used as
a self-promoting platform
Individuals talking about their achievements
Brands talking about their products
Bloggers talking about their blogs
Celebrities talking about their million followers

10. Twitter is most commonly used as
a news-sharing platform
Media broadcasting news to the audience
Audience covering the news for the media
Audience spreading the news amongst themselves
Educators sharing knowledge with learners

12. LISTEN
REACH
LEARN
TALK
ENGAGE
HELP

13. TWETIQUETTES
Ensure transparency
Stay true to your brand’s voice
Don’t just talk about yourself
Don’t set up auto-reply Direct Messages
Participate
Tweet because you want to

15. #Hashtags
Way of tagging a tweet so that people can track a
conversation
Way to find out what other topics people are talking about
in real time
Events use #(event name) to get people curious about the
event
To read all the conversation related to that event, you can
go to www.search.twitter.com and enter the hashtag in
search

16. Find followers

17. Twitter on your desktop

18. Twitter on your mobile
Twitterberry Twobile

19. So, what are you doing?