1. 6 MYTHS OF SOCIAL GAMING BEYOND FACEBOOK Nov/Dec 2010 By Brian Balfour

3. FACEBOOK IS THE ONLY PLACE TO FIND A LARGE NUMBER OF USERS SOCIAL GAMING MYTH 1 2 3 4 5 6

4. THERE IS A HUGE UNTAPPED OPPORTUNITY BEYOND FACEBOOK Share of WW Top 100 Social Networks Audience 1.8 billion WW (incl. duplication) Source: comScore Monthly Unique Visitors, May 2010 MySpace (6%), Orkut 3%), Hi5 (2%) & 7 others Open platforms that reach a large audience in aggregate, but individually too small to be compelling. StudiVZ, Multiply, Sonico, Tuenti & dozens of others Over 100 networks with 2M+ WW users each. Closed platforms, not easily accessible by developers. Over 70% of Social Networking Audience Remains Untapped 1 2 3 4 5 6

5. USERS OUTSIDE OF FACEBOOK DON’T MONETIZE WELL SOCIAL GAMING MYTH 1 2 3 4 5 6

6. Non-Facebook Users Monetize Well With a Little Bit of Effort Viximo Social Networks $0.02 - $0.03* Avg. Daily Revenue per DAU $0.05 - $0.07 Avg. Daily Revenue per DAU *Source: Inside Virtual Goods Report, October 2009 < 1 2 3 4 5 6 Network Compared to Fbook VZnet .75X - 1.5X Mixi 3X - 4X Orkut .5X - .66X VK.com .5X

7. A NETWORK WITH MORE MONTHLY UNIQUES = GREATER CHANCES OF A SUCCESS SOCIAL GAMING MYTH 1 2 3 4 5 6

9. OPEN SOCIAL IS AN EASY & EFFICIENT WAY TO DISTRIBUTE OFF FACEBOOK SOCIAL GAMING MYTH 1 2 3 4 5 6

11. DIFFERENT MARKETS DEMAND DIFFERENT GENRES OF SOCIAL GAMES SOCIAL GAMING MYTH 1 2 3 4 5 6

12. NO MATTER WHERE YOU PLAY, PLAYERS ENJOY SIMILAR GENRES *Source: Social Games Observer, November 2010 Location Germany Brazil Russia Top Genres 1. Farming 2. Virtual Pets 3. Fish 4. Mafia 5. Cafe 6. Arcade/Skill 1. Farming 2. Virtual Pets 3. Cafe 4. Arcade/Skill 5. Soccer 6. Fish 7. City Building 8. Poker. 9. Mafia RPG 1. Farming 2. City Building 3. Mafia 4. Mall/Fashion 5. Fish 6. Virtual Pets 7. City Building 8. Poker. 9. Bar/Nightlife 1 2 3 4 5 6

13. ADDING FACEBOOK CONNECT MAKES YOUR SITE SOCIAL SOCIAL GAMING MYTH 1 2 3 4 5 6

16. QUESTIONS?