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US 30-39
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- 12. Key Elements to Pre-Launch Phase
• Test
Research • Involve Customers
• Steps
Plan • Resources
• Goals
- 13. Caveats When Listening to the
Customer
Customer feedback
myopic
Customer feedback
backward looking
Competitive secrecy
compromised
- 17. When and Where
• Minimum Desirable Product
When • Full Beta
• Speed to Market
When II • Competitive Launches
• Facebook English
Where • Global
- 18. Coordinate
You
Media
SNs
Partners
Ad
Press
Agency
- 28. Easy Way Out
Not just ads
Events and Create a
promotions dialogue
- 30. Summary
Create a real marketing plan
Do not neglect traditional marketing channels
Performance marketing is still important
Measure and react
Notas del editor
- Something that Carl got from Adobe