The document provides guidance on creating an effective social media strategy. It recommends starting by listening to customers and prospects to understand their needs and feedback. It also stresses the importance of knowing your target audience and using search engine optimization to be found online. The document advises having quality content across channels to engage users and allow them to share. It suggests choosing the right social networks for your business and branding your social media presence consistently. Finally, it emphasizes the need to have social media policies and guidelines for handling user comments.

4. Yield To The Power Of Search “Small rectangular pieces of cardstock with your name, phone number and company logo are going the way of the land line, compact disc, and yellow pages. It's pretty simple: Google is the new business card.” - Gina Trapani, Harvard Business August 10, 2009

15. Questions?

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