Has your CMS kept up with your changing audience and evolving business needs? In this presentation, Paul McKibben will describe several warning signs that you have outgrown your CMS. -Are you jumping through hoops because your CMS editorial workflow has not changed with your business? -Can your site adequately serve your increasing mobile audience? From poor end user experience to lack of digital marketing support, understanding your current issues and knowing the capabilities of today’s CMSes will help you make a case for updating your CMS. And if you aren’t encountering issues now, this presentation will also offer strategies for keeping your CMS current so you do not prematurely face a major upgrade.

1. Top warning signs you are
OUTGROWING
your CMS
By: Paul McKibben
May 22, 2014

2. Paul McKibben
Solutions Architect
@paulmckibben
paul.mckibben@mediacurrent.com

3. Design/Theming
● Usability Testing
● Responsive Design
● Drupal Theming
● Annotated Wireframes
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Development
● Drupal Support
● Custom Module Development
● Large Scale Systems Integration
● Security & Performance Expertise
We help organizations build highly impactful, elegantly designed Drupal
websites that achieve the strategic results you need.
Digital Strategy
● Content Strategy
● Content Generation
● Result Metrics
● Marketing Automation Integration

4. Is this your relationship with your CMS?
@Mediacurrent
It’s not me,
it’s YOU!!!

5. Top Warning Signs
You Are
OUTGROWING
Your CMS
Should your CMS stay, or should it go?
@Mediacurrent
Let the CMS Relationship Doctor help.

6. ● Editorial Experience
● User Experience
● Digital & Social Marketing
● Performance & Scalability
● Cost
● Keeping Up
@Mediacurrent
Agenda

7. Editorial Experience
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This just isn’t working for me.

8. Editorial Experience Issues
Stumbling blocks to publishing new content
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● Outdated/restrictive/complicated workflows
● Publish to two different sites for desktop and mobile
● Difficult to control presentation
● No or poor media integration

9. Fixing Editorial Issues
@Mediacurrent
● Simplify content entry: limit number of content types
and fields, have good default values, provide help text.
● Single content source for everything: responsive design,
COPE architecture.
● Make it easy to specify presentation and add media,
without compromising design and architecture.
● If you must have an approval workflow, keep it simple:
○ Keep review/approval steps to minimum (just one
if possible).
○ CMS approval roles should be generic, not tied to
org chart.

10. User Experience
@Mediacurrent
I just can’t figure you out!

11. User Experience
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● Poor mobile experience.
○ Slow page loading.
○ Not touch-friendly.
○ Reliance on Flash.
● Can’t find anything!
○ Content poorly placed/organized.
○ Site search returns irrelevant results.

12. Fixing UX Issues
@Mediacurrent
● Fixing mobile:
○ Responsive design
○ Page loading: limit extras
○ Large, touch-friendly links and buttons
○ Stash Flash
○ Consider “Mobile First” approach
● Find the content you’re looking for:
○ Organize with taxonomy
○ Site search: good indexing = good results

13. Digital & Social
Marketing
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You’re such a wallflower!

14. Digital & Social Marketing
Does your CMS facilitate your marketing goals?
Potential issues:
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● Can’t measure effectiveness of content campaigns.
● Unable to capture, track, and nurture leads.
● No support for dynamic content.
● Unable to customize social sharing messages and
images.
● Poor search engine optimization.

15. Fixing Digital & Social
Marketing Issues
@Mediacurrent
● Content Marketing & Lead Nurturing:
○ Marketing Automation Platforms.
○ CRM.
● Dynamic Content: couple Marketing Automation with
Content Strategy.
● Social Sharing: edit sharing widgets and meta tags to
control presentation on social network feeds.
● SEO: well-structured HTML markup; editable meta tags.

16. Performance &
Scalability
@Mediacurrent
You’re not growing with me.

17. Performance & Scalability
@Mediacurrent
● Symptoms:
○ Excessive page load times
○ Deteriorating database performance
● Triggering factors:
○ Increasing site traffic
○ Increasing amount of content/database size
● Possible causes:
○ Architectural capacity limits
○ Poor coding/site building practices

18. Fixing Performance &
Scalability Issues
@Mediacurrent
● Compression & Optimization
● Separation
● Caching
● Horizontal Scaling
● Offloading Functionality
● Fix Bad Code

19. Cost
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I spend too much on you!

20. Elements of Cost
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● Software license fees.
● Implementation.
● Maintenance.
● Hosting/infrastructure.

21. Reining in Costs
@Mediacurrent
● Software license fees: go open source.
● Implementation and maintenance:
○ Hire staff, consultants, and service providers
who know your chosen CMS platform well and
understand your needs.
○ Don’t judge purely on hourly rate.
● Hosting/Infrastructure:
○ DIY will cost you more in time, effort, and
headaches.
○ Look at SaaS/PaaS offerings.

22. Keeping Up
@Mediacurrent
Wait, don’t leave! I can change!

23. Keeping Up
@Mediacurrent
● Never assume your CMS is “done.”
● Use a platform that keeps up with the times.
○ Modular Architecture
○ Room to Evolve
● Open source advantages:
○ Features
○ Security
○ Interoperability https://www.flickr.com/photos/pkub/10522926704

24. ?
So: should your CMS stay, or should it go?
@Mediacurrent
● Editorial Experience
● User Experience
● Digital & Social Marketing
● Performance & Scalability
● Cost
Make sure your CMS
can keep up.

25. Thank You!
Questions?
@Mediacurrent Mediacurrent.com
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