3. Be the FULL STOP 2007 With just under 5,000 child cruelty crimes reported in 2006 - NSPCC calls on the nation to Be the FULL STOP The Be the FULL STOP 2007 campaign aims to encourage people take action against child abuse to help end cruelty to children. Backed by a four week national TV, press and digital advertising campaign; as well as PR media, fundraising and campaigning activity.
4. The Be the FULL STOP map - www.bethefullstop.com has been further developed so, not only will people be given the opportunity to register their support but they also get the chance, through a succession of 19 deeds , to take a range of actions to help put an end to cruelty to children.
30. Protecting babies and toddlers, May 2000 http://anon.groovy.speedera.net/anon.groovy/clients/nspcc/fullstop2_hb.asx http://anon.groovy.speedera.net/anon.groovy/clients/nspcc/fullstop5_hb.asx http://anon.groovy.speedera.net/anon.groovy/clients/nspcc/fullstop4_hb.asx
31. Child abuse deaths must stop. FULL STOP National press advertising October 2002 http://dl.groovygecko.net/anon.groovy/clients/nspcc/hermionenorris_sub_hb.asx
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34. Real children don't bounce back National billboard poster campaign February/March 2002
![Be The Full Stop Campaign ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)