The Attention Economy is a concept unifying the different approaches to enter the user's mind, from search engines to spreading through the social graph of social networks to recommendations.

1. Attention Allocation “Entering the User's Mind: Search Engines, Social Networks and Recommendations” Chris Dumke, September 2007, Waterloo - Canada

2. 1. The Attention Economy

4. Web Growth

5. Search Growth

10. What is Information? Relativity (left) and Sky and Water I (right) by M.C. Escher articles, books, cartoons, databases, encyclopedias, files, gestures, holograms, images, journals, knowledge bases, laws, maps, numbers, ontologies, paintings, quizzes, rules, signs, texts, users, variables, web sites strange loops of circular definitions: data is information is knowledge is information is data

11. Alexa Ranking Global Germany

12. Facebook (DE)

13. Technorati – Web of People Source – State of the Blogosphere 2004, Technorati.com

14. Technorati – Blog Traffic Source – State of the Blogosphere 2006, Technorati.com

15. Technorati – Posting Volume Source – State of the Blogosphere 2004, Technorati.com

18. 2. Search Engine Optimization

19. Coverage

20. Coverage

23. Meaning

34. Google Adwords

37. Vickrey Auction (sealed-bid second price auction)

50. Integrated

51. Google Webmaster Tools

52. Web Analytics

53. Urchin.js

54. 3. Social Networks

55. Website Networks

57. Pre 9/11 U.S. Senate http://analyticalvisions.blogspot.com/2006/04/senate-voting-patterns-part-2.html

58. Post 9/11 U.S. Senate http://analyticalvisions.blogspot.com/2006/04/senate-voting-patterns-part-2.html

59. Another Harvard Drop-Out

60. The Ultimate Social Network

62. 30 Million active users

63. Why Facebook? Spreading through the Social Graph : I. News Feed II. Notifications and Requests III. Facebook Applications

83. 4. Recommendations

87. Flickr Tagging

88. 5. Outlook

89. Pace Layering Ambient Findability – Peter Morville, O'Reilly Press 2006

90. Anatomy of the Long Tail Chris Anderson retracted his estimate that 57% of Amazon's book sales are in the Long Tail. Full Description at - http://longtail.typepad.com/the_long_tail/2005/08/a_methodology_f.html

93. Semantic Search Classes, Attributes, Parts, Subclasses etc. EconomyNet

94. Thank You! Any thoughts – give a shout at: [email_address] or on the blog: http://mediaintransition.com/blog