1. Industry Research

2. IPC
IPC has more than 60 iconic brands. IPC creates content for
multiple platforms. This includes print, online, mobile, tablets
and events. IPC is the UK’s leading consumer magazine publisher
as they engage with 26million UK adults. Out of the
26million, almost two thirds of them are UK Women and 42% of
them are UK men. Their portfolio of websites reaches over
25million users globally every month!

3. IPC have 3 divisions; IPC Connect, IPC Inspire and IPC Southbank.
IPC Connect is their mass market in the women’s division. This
comprises of famous women’s weeklies. This includes Now, Chat
and Woman. It also includes TV entertainment brands including
What’s on TV, TV Times, TV and Satellite Week and the
goodtoknow network. IPC Inspire is their men’s portfolio. It has a
wealth of leisure brands such as Country Life, Horse &
Hound, and Rugby World. It also includes lifestyle brands such as
Nuts, Mousebreaker and NME. IPC Southbank is the upmarket
women’s division. This comprises of luxury fashion brands. This
includes Marie Claire and InStyle.

4. In the 1800s, a magazine called The Field was launched in 1853.
Within a year it became the largest newspaper in Europe.
Throughout the Crimean War, it had its own correspondent. In
1911, the first of IPC’s four traditional woman’s
weeklies, Woman’s Weekly was launched in November. In
1932, the launch of Woman’s Own indicated the arrival of one of
IPC’s traditional ‘Big Two’. This included the appearance of
Woman magazine which followed just 5 years later. Woman’s
own was promoted with a free cover-mounted gift. This includes
a three skeins of wool with every copy! The first issue of Woman
in 1937 cost 2d. In the 1940’s, a key wartime role was played by
IPC’s women’s weeklies. This was keeping up morale of Britain’s
women and also to supply an essential information service on
behalf of the Government.

5. In the 1950s, the increase of music had signalled the arrival of
New Music Express in 1952. This involves NME to set the ball
rolling with the compilation of the first official UK record chart.
In the 1963, the International Publishing Corporation was
formed. This has brought together 3 rival magazine
companies, Newnes, Fleetway and Odhams Press. The traditional
competitors had found themselves all working for the same
parent company. In 1969, it saw the birth of a new football
weekly magazine called Shoot! This weekly magazine was
launched to capitalise the upsurge of the interest in the football
which has recently been generated.

6. The 1980s had seen the formation of European Magazines Ltd.
This is a joint venture with Groupe Marie Claire to launch the UK
edition of the international title Marie Claire in 1988. In one of
the most intense arrivals in publishing history, a ground-breaking
lad’s magazine called Loaded had hit the newsstands in 1994. It
hailed the outstanding launch of recent years as it spawns
countless clones and opens up the whole young men’s market.
NME became the first major UK music title to get its own
internet site.

7. IPC Magazine is sold to Cinven for £860m in 1998. This was one
of the largest management buyouts in UK History. In the New
Millennium (2000s), IPC Magazines became IPC Media in 2000.
Time Warner had purchased IPC Media for £1.15 billion in
October 2001. This was the biggest magazine deal ever seen in
the UK. In Feb 2007, IPC Connect launches Look magazine. This
was the UK’S first glossy high street fashion and celebrity style
weekly magazine.

8. Bauer
Bauer Media is a division of the Bauer Media Group. This is
Europe’s largest privately owned publishing Group. This Group is
a worldwide media empire. It offers over 300 magazines in 15
different countries. This also includes online, TV and radio
stations.

9. The history of Bauer’s magazine goes back to 1953. It started
with the launch of Angling Times and the achievement of Motor
Cycle News in 1956. Both of these are still iconic brands within
their company. The start of the company’s radio business began
in 1990 with the achievement of London dance station Kiss FM
(currently called Kiss 100). This is followed by Radio
City, TWC, the Metro Group and Melody FM. This has turned into
Magic 105.4.

10. In 1994, Bauer Media Group had brought a small magazine
called For Him Magazine. This is now the root of the best-selling
international multi-platform brand called FHM. In 1996, they
have got a digital music TV channel called The Box. This is the
route into the small screen business, which has grown into a Box
Television. This is a seven channel joint scheme TV business with
Channel 4. In January 2008, Bauer Media joined the Bauer Media
Group which followed the acquisition of Emap plc’s consumer
and specialist magazines, radio, TV, online and digital businesses.

11. Bauer Media is a multi-platform UK-based media Group. This
consists of many companies collected around two main
divisions, Magazines and Radio. This is widely recognised and
rewarded as being industry innovators. Closer was launched in
2002 and Britain’s first weekly glossy, GRAZIA was launched in
2005. Today, Bauer Media extends over 80 influential brand
names. This covers a diverse range of interests including
heat, Parkers, MATCH!, CAR and Yours.