This document provides information about a media planning and buying agency, including: 1) The agency uses various media channels to reach target audiences and has experience in many markets. 2) Their process involves determining campaign goals, target audiences, and performing research before drafting a media plan. 3) They offer value-added opportunities and work with other professionals to develop clients' branding and messaging.

1. +
TO MEDIA
PLANNING
AND
BUYING
PROFILE
AND
APPROACH

2. +
We use broadcast TV, cable, mobile, digital, print, out of home,
social media and radio to get the your message in front of the right
audience at the right time.
MISSION

3. +
MEDIA MARKET EXPERIENCE
Albany-Schenectady-Troy
New York City
St. Louis
WashingtonD.C
Baltimore
Syracuse
Utica
Watertown
Burlington
Richmond
Roanoke-Lynchburg
Greenville SC
Charleston SC

4. +
The first step in our process is to determine the goals for the media
campaign. Second, we determine the target audiences based on
both age demographics and life style. Third, we perform primary
and secondary research including but not limited to:
• Size and share of voice of the competition in the market.
• Competition’s estimated media spend.
• Current general awareness in the proposed markets.
• Reasons that prospective users did not choose product or
service
• Preliminary media costs and recommended budget
allocations.
Once the data is compiled, we draft a media plan that follows your
time line.
MEDIA PLANNING + BUYING SERVICES

5. +
Value added opportunities are unique items that can be
negotiated at no charge to enhance and extend the life of the
paid placement. Examples of value added opportunities might
include sponsorships, free media weight, press interviews,
unique events, promotions, grass roots and surveys.
DELIVERING ADDITIONAL OPPORTUNITIES

6. +
We know that many clients may not have a distinct brand
image, creative materials or design. As part of our approach,
we partner with copy writers, producers, web developers and
designers to insure that your image and messaging is on
target.
COLLABORATION

7. +
Sunmark Federal Credit Union
Kinney Drugs
Supercuts
Countybank
Conley Associates
Mid Atlantic Federal Credit Union
State Farm Insurance
Crazyblinddate.com
SAMPLE CLIENT PORTFOLIO

8. +
“Michael is a true creative-thinker! I had the pleasure of working with his
agency on interactive, emerging media opportunities...when others
(agencies) were still learning about the product(s). I have the highest regard
for Michael's approach to marketing/advertising. I hope to work with the him
again in the future.”
Sarah Thomas, Account Executive, Time Warner Cable Media Sales
“If you want to comfortably hand off your media buys to someone who
knows the market and can get you maximum placement for your budget, call
the Media Man. Michael Massey doesn't just buy you ad space. He applies
tactical strategies that will get your marketing efforts results. I recommend
him highly
David Weinstein, Director Of Marketing, Sunmark Federal Credit Union
TESTIMONIALS

9. +
“Michael is one of those rare thinkers who is not constrained by what
is, but can look down the road to imagine what is coming. In the
marketing business, this is a distinct advantage. His firm has
delivered very good value to my former company over the course of
our five year relationship, and I would not hesitate to use him at my
new company should the opportunity arise.”
Bill Jenkins, Director of Marketing, Countybank, Greenville South
Carolina
“When you absolutely, positively have to be able to count on
someone, count on Chrissie. If you are looking for someone that
simply gets it done, look no further. An immense depth of real-world
business experience combined with a can-do attitude creates for a
great synergy.”
Samuel Goldstein , Owner , Samuel M. Goldstein Productions, Inc

10. +
Our portfolio of clients has included a Fortune 500 insurance
company, a commercial real estate firm, a Southeast based wealth
management bank and several community based credit unions in the
Northeast and Mid-Atlantic. He has consulted with several small to
medium size businesses on developing advertising and media
campaigns including a retail drugstore chain, a men’s grooming
franchise, a commercial builder and artistic professionals in
illustration, film and music.
Michael has lectured at Siena College and is the chief scribe for
manicmidlifeman.blogspot.com and co-author of Your Ad Here De-
mystifying the Business of Media and Advertising.
He currently co- hosts two internet radio shows including Your Ad
Here and TV Talk with Media Man that can be heard regularly on
blogtalkradio.com.
BIO

11. +
Chrissie ventured off the farm after high school and
graduated from the New York State University at Albany
with a B.A. in Political Science.
Chrissie is a published writer who has written a regular
column in a local newspaper and is a member of the
International Women's Writing Guild.
Her media area of expertise is outdoor advertising and local
radio. She always strives to make it a win-win situation for
our clients by getting the most exposure possible with
customized value added opportunities.
She currently co-hosts the Your Ad Here radio show with
Michael which airs twice monthly on blogtalkradio and is
the co-author of Your Ad Here De Mystifying the Business of
Media and Advertising.
BIO