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Real Estate Video,[object Object],Marketing Overview,[object Object],Mark Schow – Mediamax, Inc.,[object Object],www.MediamaxMarketing.com,[object Object]
Video Marketing Goals,[object Object],The creation, tagging and distribution of video content with the purpose of engaging current and potential customers via the Internet.,[object Object],The motivation behind video marketing is the belief that educating the customer results in your brand’s recognition as a thought leader and industry expert.,[object Object],Marketers use video marketing as a means of achieving a variety of business goals. These may include:,[object Object],[object Object]
Lead generation
Increasing sales
Improving customer retention,[object Object]
Dominate Google search results
Establish yourself as a trusted regional, local or hyper local real estate expert
Generate buyer & seller inquiries
Real Estate Related Content
Listing Marketing
Personal Branding
Visual Content Types
Photography
Virtual Tours (Single Property Websites)
Video Slideshows
Full Motion Videos
Screencasts
Key Wording
Tagging content for Search Engine Optimization
Distribution
Hosting & Video Sharing Sites
Syndication Platforms
Measure
Analytics to measure effectiveness,[object Object]
Internet Search Engines,[object Object],What is the #1 Internet Search Engine?,[object Object],Google,[object Object],What is the #2 Internet Search Engine?,[object Object],YouTube,[object Object]
Search Engine Ranking,[object Object],March –vs- April 2010,[object Object]
Video Referring Site Ranking,[object Object],August 2010,[object Object]
Tube Mogul Syndication Sites,[object Object]
Tube Mogul Syndication Sites,[object Object]
Google Search – Zachary Epps,[object Object],Everything Results,[object Object]
Google Search – Zachary Epps,[object Object],Video Results,[object Object]
Google Search – Zachary Epps,[object Object],Video Results,[object Object]
YouTube Search – Zachary Epps,[object Object],Video Results,[object Object]

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