Mark Schow presents ideas and techniques for using video as a real estate listing and personal brand marketing tool.

1. Real Estate Video and The YouTube Generation Mark Schow – Mediamax, Inc. www.MediamaxMarketing.com

2. Visual Content Marketing The creation, tagging and distribution of multimedia content with the purpose of engaging current and potential customers via the Internet. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert. Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.

4. Dominate Google search results

5. Establish yourself as a trusted regional, local or hyper local real estate expert

6. Generate buyer & seller inquiries

7. Real Estate Related Content

8. Listing Marketing

9. Personal Branding

10. Visual Content Types

11. Photography

12. Virtual Tours (Single Property Websites)

13. Video Slideshows

14. Full Motion Videos

15. Screencasts

16. Key Wording

17. Tagging content for Search Engine Optimization

18. Distribution

19. Hosting & Video Sharing Sites

20. Syndication Platforms

21. Measure

23. Search Engine Ranking March –vs- April 2010

24. Video Referring Site Ranking August 2010

25. Personal Brand -vs- Listing Marketing

26. Google Search – Zachary Epps Everything Results

27. Google Search – Zachary Epps Image Results

28. Google Search – Zachary Epps Video Results

29. Google Search – Zachary Epps Video Results

30. YouTube Search – Zachary Epps Video Results

31. Yahoo Search – Zachary Epps Video Results

32. Google Search – Real Estate Listing Video Results

33. Google Search – Real Estate Listing Image Results

34. Google Search – Real Estate Listing Video Results

36. Full Motion Video

37. Virtual Tours & Video Slideshows (Single Property Websites)

38. Video Slideshow

40. Do it Yourself

41. Walking Home Tour Example

42. Market Update Example

43. Pro-sumer

44. Mini Profile Example

45. Community Event Example

46. Home Tour Example

47. Professional

48. Video Business Card Example

49. Home Tour Example

52. Single Property Website Example

53. Neighborhood Tour Example

54. Creating Video Slideshows

55. Virtual Tour Providers – Free to $20/listing

56. Hundreds of Slideshow creation services

57. Video Editing Software

58. Apple iMovie – Free with Mac

60. Jingproject.com & Screencast.com – Free, Pro Account $14.95/yr

61. Screentoaster.com - Free

62. Complete Comparison Chart

63. http://en.wikipedia.org/wiki/Comparison_of_screencasting_software

64. Home Tour Example

68. WellcomeMat Video Settings

69. YouTube Video Settings

71. Obeo & other virtual tour providers

72. Listhub.com

73. Postlets.com

74. Video Hosting & Sharing Sites

75. WellcomeMat.com – Free, Pro account $25/mo

76. YouTube.com – Free

77. Vimeo.com – Free, Business Account $59.95/yr

78. Brightcove.com - $99/mo to $499/mo

79. Video Sharing Site Comparison (www.reelseo.com/list-video-sharing-websites/)

80. Syndication Platforms

81. Tubemogul.com – Free, Business Account $50/mo

82. TrafficGeyser.com – Free Trial then $97/mo

85. Social Media Site Exposure

86. Obeo Tours as Video

87. Social Media Exposure

88. Obeo Tours as Video

89. Obeo Authorized Distributor

92. Measuring Marketing Effectiveness

93. It’s all about Eyeballs!

95. WellcomeMat.com Viewership Report

96. YouTube Insight Report

97. Thank You!