SlideShare una empresa de Scribd logo
1 de 9
Descargar para leer sin conexión
Jacques Pavlenyi – Market Segment Manager, IBM Collaboration Solutions
02/27/2012




Social Business Behavior
The changing nature of culture, etiquette
and personal interaction in the workplace




                                                                         © 2011 IBM Corporation
The world is changing: people are empowered like never before
     Find and share                             Rise of social networking                       Bringing social tools
     information instantly                      and mobile devices                              into the enterprise




• 200 million tweets sent via                   • 66% of online adults use                     • 41% of GenY say social
  Twitter per day                                 social media platforms                         media is important to
• 30 billion pieces of content                    such as Facebook, Twitter,                     them in the workplace
  are shared on Facebook                          MySpace or LinkedIn                          • 64% of GenY download
  each month                                    • Smartphone and tablet                          unauthorized applications
• Wikipedia hosts 17 million                      shipments now outpace                          at least once a week
  articles                                        PCs                                            to get their job done
 Source: 20 Stunning Social Media Statistics,   Source: Pew Internet & American Life Project     Source: Prescient Digital
 Written by Jeff Bullas                         Source: IDC Predictions 2 012 :
                                                Competing for 2 020


                                                                                                                       © 2011 IBM Corporation
Traditional roles and processes across the business network are
evolving, forever changing the way organizations operate

Employees                     Customers                        Partners
self-forming teams around     leading the conversations        becoming on-demand
fast moving opportunities     that define brands               extensions of the enterprise




   As barriers between people disappear, organizations are learning to tap into
  collective intelligence, advocacy and distributed talent to drive business results.
                                                                           © 2011 IBM Corporation
A social business optimizes interactions among people to gain a
competitive advantage
 By removing barriers, a social business allows people to apply expertise and
 insights that improve and accelerate results across business functions:

                 Workforce       Customer Care        Product and
                Optimization      and Insight      Service Innovation




                                                                        © 2011 IBM Corporation
A social business optimizes the workforce – enable the right talent
  and content to come together at the right time

                    ●
                        Mobilize for speed and flexibility to rapidly respond
                        to customer demands and changing market conditions
                    ●
                        Rapidly develop and deploy skills and capabilities
                        to the right business opportunities
                    ●
                        Improve leadership development to retain top talent
                        and develop the next generation of successful leaders
                    ●
                        Capture productivity gains: social tools used
                        internally with employees can increase productivity by
                        as much as 11-30%1




   Real Results:   25% increase in revenue      30% - 50% reduction in time to process
                   with 40% fewer staff         customer service Inquiries

Source: 1 IDC,




                                                                                  © 2011 IBM Corporation
This social transformation is impacting, and is deeply impacted by,
culture, etiquette and workplace inter-personal behavior

 Etiquette in building relationships
 Etiquette in interactions that vary by tool and communication types
 Etiquette in responding to others
 Etiquette in including and acknowledging others
 Etiquette of mass communications over social networks versus spamming
 Understanding differences in perspective
 Recognizing context in online interactions
 Risk: behavioral impacts on security, policy and governance




6                                                               © 2011 IBM Corporation
Why should businesses care about culture and etiquette?


                     STRATEGY




                                    CULTURE




              “Culture eats Strategy for lunch...”
              -- Coffmann Organization, 2009


7                                                         © 2011 IBM Corporation
Social transformation and adoption can be accelerated when existing
culture and etiquette is taken into account

      IGNORING CULTURE                          EMBRACING CULTURE

 Behavior not aligned to strategy         Behavior aligned to organizational
 New employees do not understand           principles and values
  what is trustworthy or successful        New employees better understand
  behavior                                  trustworthy behavior
 Experienced employees focus on           Experienced employees focus on
  “command and control” of unsuccessful     coaching and share wisdom about
  behavior                                  successful behavior




8           Source: EverystockPhoto.com                                 © 2011 IBM Corporation
Read “Social Business Behavior” to learn more




●
  Why alignment of culture and social media
technology matters more than ever
●
  Impacts to consider for adoption and
organizational change
●
  Recommended actions for sustainable
and successful transformation




        http://ibm.co/xInSr7
9                                               © 2011 IBM Corporation

Más contenido relacionado

Destacado

Prada Business Model Evolution and Future
Prada Business Model Evolution and FuturePrada Business Model Evolution and Future
Prada Business Model Evolution and FutureAlar Kolk
 
Slide Workshop Bakordik - Penilaian
Slide Workshop Bakordik - PenilaianSlide Workshop Bakordik - Penilaian
Slide Workshop Bakordik - Penilaianfkkumjkepaniteraan
 
8 habits of highly effective language learners
8 habits of highly effective language learners8 habits of highly effective language learners
8 habits of highly effective language learnersPhilip Seifi
 
Capturing Science: Doing Lecture Capture Differently
Capturing Science: Doing Lecture Capture DifferentlyCapturing Science: Doing Lecture Capture Differently
Capturing Science: Doing Lecture Capture DifferentlyGemma Witton
 
Self recommendation PPT
Self recommendation PPTSelf recommendation PPT
Self recommendation PPTmike wang
 
Descobrindo a linguagem Perl
Descobrindo a linguagem PerlDescobrindo a linguagem Perl
Descobrindo a linguagem Perlgarux
 
Most people cannot say - even to themselves - what their "Business Model" is
Most people cannot say - even to themselves - what their "Business Model" is Most people cannot say - even to themselves - what their "Business Model" is
Most people cannot say - even to themselves - what their "Business Model" is S K "Bal" Palekar
 
Lucent Technologies With Analysis
Lucent Technologies With AnalysisLucent Technologies With Analysis
Lucent Technologies With Analysisbinotrisha
 
Noor ka khilona urdu (نور کا کھلونا)
Noor ka khilona urdu (نور کا کھلونا)Noor ka khilona urdu (نور کا کھلونا)
Noor ka khilona urdu (نور کا کھلونا)dawateislami
 
Does simultaneous outsourcing of all your purchase-to-pay processes and achie...
Does simultaneous outsourcing of all your purchase-to-pay processes and achie...Does simultaneous outsourcing of all your purchase-to-pay processes and achie...
Does simultaneous outsourcing of all your purchase-to-pay processes and achie...sharedserviceslink.com
 
Ethompson unit 30 lo1 powerpoint
Ethompson unit 30   lo1 powerpointEthompson unit 30   lo1 powerpoint
Ethompson unit 30 lo1 powerpointNick Crafts
 
Ukg pedagogig 2
Ukg pedagogig 2Ukg pedagogig 2
Ukg pedagogig 2Patta Ula
 
Emerging Web 2.0 Social Software
Emerging Web 2.0 Social SoftwareEmerging Web 2.0 Social Software
Emerging Web 2.0 Social SoftwareSteve Wheeler
 

Destacado (17)

Organizational culture and ethical behavior
Organizational culture and ethical behaviorOrganizational culture and ethical behavior
Organizational culture and ethical behavior
 
Apple - Consumer Behaviour
Apple - Consumer BehaviourApple - Consumer Behaviour
Apple - Consumer Behaviour
 
Prada Business Model Evolution and Future
Prada Business Model Evolution and FuturePrada Business Model Evolution and Future
Prada Business Model Evolution and Future
 
Slide Workshop Bakordik - Penilaian
Slide Workshop Bakordik - PenilaianSlide Workshop Bakordik - Penilaian
Slide Workshop Bakordik - Penilaian
 
8 habits of highly effective language learners
8 habits of highly effective language learners8 habits of highly effective language learners
8 habits of highly effective language learners
 
Capturing Science: Doing Lecture Capture Differently
Capturing Science: Doing Lecture Capture DifferentlyCapturing Science: Doing Lecture Capture Differently
Capturing Science: Doing Lecture Capture Differently
 
Self recommendation PPT
Self recommendation PPTSelf recommendation PPT
Self recommendation PPT
 
Descobrindo a linguagem Perl
Descobrindo a linguagem PerlDescobrindo a linguagem Perl
Descobrindo a linguagem Perl
 
Most people cannot say - even to themselves - what their "Business Model" is
Most people cannot say - even to themselves - what their "Business Model" is Most people cannot say - even to themselves - what their "Business Model" is
Most people cannot say - even to themselves - what their "Business Model" is
 
Lucent Technologies With Analysis
Lucent Technologies With AnalysisLucent Technologies With Analysis
Lucent Technologies With Analysis
 
Qewe
QeweQewe
Qewe
 
Noor ka khilona urdu (نور کا کھلونا)
Noor ka khilona urdu (نور کا کھلونا)Noor ka khilona urdu (نور کا کھلونا)
Noor ka khilona urdu (نور کا کھلونا)
 
Does simultaneous outsourcing of all your purchase-to-pay processes and achie...
Does simultaneous outsourcing of all your purchase-to-pay processes and achie...Does simultaneous outsourcing of all your purchase-to-pay processes and achie...
Does simultaneous outsourcing of all your purchase-to-pay processes and achie...
 
Ethompson unit 30 lo1 powerpoint
Ethompson unit 30   lo1 powerpointEthompson unit 30   lo1 powerpoint
Ethompson unit 30 lo1 powerpoint
 
XPath
XPathXPath
XPath
 
Ukg pedagogig 2
Ukg pedagogig 2Ukg pedagogig 2
Ukg pedagogig 2
 
Emerging Web 2.0 Social Software
Emerging Web 2.0 Social SoftwareEmerging Web 2.0 Social Software
Emerging Web 2.0 Social Software
 

Más de Jacques Pavlenyi

IBM @ SXSW: Giving Your Collaboration Tools a Brain
IBM @ SXSW: Giving Your Collaboration Tools a BrainIBM @ SXSW: Giving Your Collaboration Tools a Brain
IBM @ SXSW: Giving Your Collaboration Tools a BrainJacques Pavlenyi
 
Initializing and launching your social business initiatives: social from the ...
Initializing and launching your social business initiatives: social from the ...Initializing and launching your social business initiatives: social from the ...
Initializing and launching your social business initiatives: social from the ...Jacques Pavlenyi
 
Building a social enterprise at IBM
Building a social enterprise at IBMBuilding a social enterprise at IBM
Building a social enterprise at IBMJacques Pavlenyi
 
Addressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsAddressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
 
IBM Messaging and Collaboration: details and what's new in v8.5.3
IBM Messaging and Collaboration: details and what's new in v8.5.3IBM Messaging and Collaboration: details and what's new in v8.5.3
IBM Messaging and Collaboration: details and what's new in v8.5.3Jacques Pavlenyi
 
IBM Messaging and Collaboration solutions: an introduction
IBM Messaging and Collaboration solutions: an introductionIBM Messaging and Collaboration solutions: an introduction
IBM Messaging and Collaboration solutions: an introductionJacques Pavlenyi
 

Más de Jacques Pavlenyi (6)

IBM @ SXSW: Giving Your Collaboration Tools a Brain
IBM @ SXSW: Giving Your Collaboration Tools a BrainIBM @ SXSW: Giving Your Collaboration Tools a Brain
IBM @ SXSW: Giving Your Collaboration Tools a Brain
 
Initializing and launching your social business initiatives: social from the ...
Initializing and launching your social business initiatives: social from the ...Initializing and launching your social business initiatives: social from the ...
Initializing and launching your social business initiatives: social from the ...
 
Building a social enterprise at IBM
Building a social enterprise at IBMBuilding a social enterprise at IBM
Building a social enterprise at IBM
 
Addressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsAddressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and Metrics
 
IBM Messaging and Collaboration: details and what's new in v8.5.3
IBM Messaging and Collaboration: details and what's new in v8.5.3IBM Messaging and Collaboration: details and what's new in v8.5.3
IBM Messaging and Collaboration: details and what's new in v8.5.3
 
IBM Messaging and Collaboration solutions: an introduction
IBM Messaging and Collaboration solutions: an introductionIBM Messaging and Collaboration solutions: an introduction
IBM Messaging and Collaboration solutions: an introduction
 

Último

Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 

Último (20)

Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 

Social Business Behavior - and why it matters

  • 1. Jacques Pavlenyi – Market Segment Manager, IBM Collaboration Solutions 02/27/2012 Social Business Behavior The changing nature of culture, etiquette and personal interaction in the workplace © 2011 IBM Corporation
  • 2. The world is changing: people are empowered like never before Find and share Rise of social networking Bringing social tools information instantly and mobile devices into the enterprise • 200 million tweets sent via • 66% of online adults use • 41% of GenY say social Twitter per day social media platforms media is important to • 30 billion pieces of content such as Facebook, Twitter, them in the workplace are shared on Facebook MySpace or LinkedIn • 64% of GenY download each month • Smartphone and tablet unauthorized applications • Wikipedia hosts 17 million shipments now outpace at least once a week articles PCs to get their job done Source: 20 Stunning Social Media Statistics, Source: Pew Internet & American Life Project Source: Prescient Digital Written by Jeff Bullas Source: IDC Predictions 2 012 : Competing for 2 020 © 2011 IBM Corporation
  • 3. Traditional roles and processes across the business network are evolving, forever changing the way organizations operate Employees Customers Partners self-forming teams around leading the conversations becoming on-demand fast moving opportunities that define brands extensions of the enterprise As barriers between people disappear, organizations are learning to tap into collective intelligence, advocacy and distributed talent to drive business results. © 2011 IBM Corporation
  • 4. A social business optimizes interactions among people to gain a competitive advantage By removing barriers, a social business allows people to apply expertise and insights that improve and accelerate results across business functions: Workforce Customer Care Product and Optimization and Insight Service Innovation © 2011 IBM Corporation
  • 5. A social business optimizes the workforce – enable the right talent and content to come together at the right time ● Mobilize for speed and flexibility to rapidly respond to customer demands and changing market conditions ● Rapidly develop and deploy skills and capabilities to the right business opportunities ● Improve leadership development to retain top talent and develop the next generation of successful leaders ● Capture productivity gains: social tools used internally with employees can increase productivity by as much as 11-30%1 Real Results: 25% increase in revenue 30% - 50% reduction in time to process with 40% fewer staff customer service Inquiries Source: 1 IDC, © 2011 IBM Corporation
  • 6. This social transformation is impacting, and is deeply impacted by, culture, etiquette and workplace inter-personal behavior  Etiquette in building relationships  Etiquette in interactions that vary by tool and communication types  Etiquette in responding to others  Etiquette in including and acknowledging others  Etiquette of mass communications over social networks versus spamming  Understanding differences in perspective  Recognizing context in online interactions  Risk: behavioral impacts on security, policy and governance 6 © 2011 IBM Corporation
  • 7. Why should businesses care about culture and etiquette? STRATEGY CULTURE “Culture eats Strategy for lunch...” -- Coffmann Organization, 2009 7 © 2011 IBM Corporation
  • 8. Social transformation and adoption can be accelerated when existing culture and etiquette is taken into account IGNORING CULTURE EMBRACING CULTURE  Behavior not aligned to strategy  Behavior aligned to organizational  New employees do not understand principles and values what is trustworthy or successful  New employees better understand behavior trustworthy behavior  Experienced employees focus on  Experienced employees focus on “command and control” of unsuccessful coaching and share wisdom about behavior successful behavior 8 Source: EverystockPhoto.com © 2011 IBM Corporation
  • 9. Read “Social Business Behavior” to learn more ● Why alignment of culture and social media technology matters more than ever ● Impacts to consider for adoption and organizational change ● Recommended actions for sustainable and successful transformation http://ibm.co/xInSr7 9 © 2011 IBM Corporation