1300 omma video sponsored lunch video hub
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1300 omma video sponsored lunch video hub
- 1. 50 SHADES OF GRAY OR… WHY VIDEO MARKETING MATTERS Anthony Risicato, GM
- 2. EFFECTIVENESS BRAND HEALTH Branding A CHANGE UNIQUE REACH IS TAKING UNIQUE FREQUENCY PLACE IN TIME SPENT DIGITAL ENGAGEMENT RATE ADVERTISING CTR EFFICIENCY DR Direct Response
- 3. BUDGETS ARE SHIFTING Video All Other 14% 18% 21% 25% 29% 32% 36% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2010 2011 2012 2013 2014 2015 2016 Source: eMarketer IAB/PwC data June 2011
- 4. IT’S FUELED BY VIDEO. (HOURS PER WEEK) Source: Frank N. Magid and Associates
- 5. BUT VIDEO IS DIFFERENT watch interact create plan buy serve measure verify THE EFF WORDS
- 7. PERFORMANCE ANALYTICS A video ad AD DELIVERY ADVANCED AD FORMATS platform designed to make your OPTIMIZATION brand marketing more VERIFICATION BRAND PROTECTION measurable, trans parent, and CATEGORIZATION effective. BENCHMARKING PLANNING
- 8. KNOW IT ALL. KNOW IT NOW. ANYWHERE YOU BUY VIDEO.
- 9. VIEWABILITY How many of your video ads are 100% viewable? 0% viewable? How does player size affect your campaign goals?
- 10. REACH IS GOOD. EFFECTIVE REACH IS GREAT. The TARGET was 18-54, but audiences over 35 had an adverse effect on campaign performance
- 11. GET YOUR FREQ ON Brand Lift CTR
- 12. WHAT TIME OF DAY? BRAND HEALTH COMPLETIONS 11am - 4pm 11am - 4pm 8pm - 12am
- 13. MEASURE WHAT MATTERS. KNOW WHAT HAS IMPACT. RINSE. REPEAT.
Notas del editor
- Shift in advertising, from DR to Brand Health
- The budgets are rapidly changing, display has matured and is droppingNEWER CHART??? VIDEO IS THE FIRST TO BRIDGE TRADITIONAL AND DIGITAL
- And its all fueled by video. People are spending as much time watching TV per week as watching video via online, mobile, tablet, and connected. INCREDIBLE REVOLUTION WE HAVE TO PAY ATTENTION BC PEOPLE ARE MOVING HERE LIKE CRAZYSOURCE
- But it is fundamentally different. Everything about it is different, from the way you watch, interact, create, plan, serve, measure, EVERYTHING is different than TV, online media or traditional media.And it all comes down to one thing that can SAVE the industry, to make it video work like it was promised, to realize the potential of sight sound and motion on every screen. THERE IS A PROBLEM OUT THERE The EFF Words.DIFFERENT THAN DISPLAY. NOT LIKE SEARCH. ITS MORE LIKE TV, WE NEED TO THINK ABOUT IT LIKE TVUSE THE SAME EXPECTATIONS WE HAVE FOR TV WITH VIDEO
- Effectiveness vs. efficiencyDon’t let what happened to Wall Street happen to Marketing!Effectiveness trumps efficiency.What you pay for media doesn’t matter.Spending money isn’t hard.Getting results is.
- We are the stack.VideoHub offers you a 360-degree approach to analyze, monetize and measure theefficacy of your digital video marketing strategy, regardless of where you buy your video. Andwith an unmatched level of transparency and accountability, we are putting the power ofdigital video in your hands.Lets dive deeper.TAKE OUT #4 AND TAKE OUT NUMBERS
- We are the stack.VideoHub offers you a 360-degree approach to analyze, monetize and measure theefficacy of your digital video marketing strategy, regardless of where you buy your video. Andwith an unmatched level of transparency and accountability, we are putting the power ofdigital video in your hands.Lets dive deeper.TAKE OUT #4 AND TAKE OUT NUMBERS
- Go beyond basic verification metrics.Ensure the effectiveness of each ad byknowing how many video ad impressionsare 100% viewable, partially viewable,or non viewable. Understand the relationship betweenviewing environment and campaignresults. Only VideoHub can help youunderstand how player size affectsbrand lift, engagement, time spent,or other KPIs.NO ONE CAN DO THIS WITH TV
- VideoHub is the only platformintegrated with Nielsen OCRTM.This means you can measure theeffectiveness of your GRPs basedon your campaign’s individual goals.THE REST IS A PROXY, THIS IS REAL, THIS CANT BE DONE ANYWHERE ELSE
- Conventional wisdom? Does not exist.Frequency can be the stealth key to success. Limit it at your peril, increase at your own risk.Let the data tell you what the right frequency is.
- THIS IS A GREAT PARTING SHOT.NEED TO MAKE IT SING.Isn’t it time we stopped measuring things that are, at best, tangentially related to success? DO THE REAL THING! And do it across your entire video buy. MEASURE WHAT MATTERSKNOW WHAT HAS IMPACT