1. TRADITIONAL TV BUYING
1

2. TRADITIONAL TV BUYING
NATIONAL
INVENTORY
Broadcast
Networks
Cable
Networks
Satcasters
Telcos
Syndica7on
Digital
Terrestrial
Unwired
Networks
2

3. TRADITIONAL TV BUYING
NATIONAL
RESEARCH
NATIONAL
INVENTORY
NTI/Nielsen
NPower
Broadcast
Networks
Nielsen
Marketbreaks
Nielsen
Galaxy
Cable
Networks
TViewsAudience
Watch
Satcasters
Marketmate
TV
Telcos
Monitor
Plus
MRI
Syndica7on
Experian
Simmons
Digital
Terrestrial
Acxiom
Unwired
Networks
Mendelsohn
Affluent
Scarborough
3

4. NATIONAL
RESEARCH
TRADITIONAL TV BUYING
NATIONAL
INVENTORY
Nielsen
NPower
Nielsen
Marketbreaks
Broadcast
Networks
Nielsen
Galaxy
Cable
Networks
TViewsAudience
~`~`~`~
Marketmate
TVC~`~`~`~
Satcasters
Monitor
Plus~`~`~`~`~
Telcos
MRI~`~`~`~~`~`~`~`~`~`~
Syndica7`~~~`~`~`
Experian
S~`~`~`~`~`~
Acxiom~`~`~`~`~`~`~
Digital
Te~`~`~`~`~`
Mendels~`~`~`~`~`~`~
LOCAL/MULTIMARKET
~`~`~`~`~`
Unwired
Scarbor~`~`~`~`~`~`~
INVENTORY
Cable
Operators
Broadcast
Sta7ons
Telcos
Digital
Terrestrial
4

5. NATIONAL
RESEARCH
TRADITIONAL TV BUYING
NATIONAL
INVENTORY
Nielsen
NPower
Nielsen
Marketbreaks
Broadcast
Networks
Nielsen
Galaxy
Cable
Networks
TViewsAudience
~`~`~`~
Marketmate
TVC~`~`~`~
Satcasters
Monitor
Plus~`~`~`~`~
Telcos
MRI~`~`~`~~`~`~`~`~`~`~
Syndica7`~~~`~`~`
Experian
S~`~`~`~`~`~
Acxiom~`~`~`~`~`~`~
Digital
Te~`~`~`~`~`
Mendels~`~`~`~`~`~`~
LOCAL/MULTIMARKET
~`~`~`~`~`
Unwired
SET
TOP
BOX
Scarbor~`~`~`~`~`~`~
DATA
INVENTORY
Rentrak
Cable
Operators
Kantar
Broadcast
Sta7ons
TiVo
Telcos
TRA
Digital
Terrestrial
Nielsen
5

6. NATIONAL
RESEARCH
TRADITIONAL TV BUYING
NATIONAL
INVENTORY
Nielsen
NPower
Nielsen
Marketbreaks
Broadcast
Networks
Nielsen
Galaxy
Cable
Networks
TViewsAudience
~`~`~`~
Marketmate
TVC~`~`~`~
Satcasters
Monitor
Plus~`~`~`~`~
Telcos
MRI~`~`~`~~`~`~`~`~`~`~
Syndica7`~~~`~`~`
Experian
S~`~`~`~`~`~
~`~`~`~`~`~`~`~`~`~`~`~`
Acxiom~`~`~`~`~`~`~
Digital
Te~`~`~`~`~`
ADVANCED
T~`~`~`~`~`~`~`~`~`~`~`~`
V
Mendels~`~`~`~`~`~`~
~`~`~`~`~`~`~`~`~`~`~`~`
`~`~`~`~`
Unwired
~ ~`~`~`~`~`~`~`~`~`~`~`~`
Scarbor~`~`~`~`~`~`~
~`~`~`~`~`~`~`~`~`~`~`~`
(TECHNOLOGY)
~`~`~`~`~`~`~`~`~`~`~`~`
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Addressability
~`~`~`~`~`~`~`~`~`~`~`~`
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RFI
~`~`~`~`~`~`~`~`~`~`~`~`
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Real
Time
Auc7on
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6

7. ARCANE
SCIENCE
(
GENRE
AFFINITY
TAUDIENCE
FLOW
)
HISTORICAL
SET
OP
BOX
VIEWING
TRADITIONAL TV BUYING
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7

8. CONTEXTUAL
AUDIENCE
TV
NETWORKS
ARCANE
SCIENCE
TRADITIONAL TV BUYING
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8

9. GOOGLE TV ADS MICROSOFT ADVERTISING SIMULMEDIA
TV NETWORK
CONTEXTUAL
AUDIENCE
TV
NETWORKS
ARCANE
SCIENCE
~`~`~`~`~`~`
~`~`~`~`~`~`
TRADITIONAL TV BUYING
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9

10. GOOGLE TV ADS MICROSOFT ADVERTISING SIMULMEDIA
TV NETWORK
CONTEXTUAL
AUDIENCE
TV
NETWORKS
ARCANE
SCIENCE
~`~`~`~`~`~`
~`~`~`~`~`~`
TRADITIONAL TV BUYING
~`~`~`~`~`~`
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10