1. Social Marketing “Netiquette” in the Era of Reach & Relationships Kimberly Kadlec WW VP Global Marketing Group

2. Courtship and engagement is an art. Time-honored rules apply.

3. Show up.

4. Top 3 Facebook Brands

5. Coca - Cola

6. Home Depot

7. Home Depot

8. Home Depot

9. Be a creature unlike any other.

10. Ashton Kutcher vs. CNN

11. Zipcar

12. BMW

13. BMW

14. Be generous.

15. Gilt Groupe

16. Uniqlo

17. Be a good listener.

18. Virgin America

19. Virgin America

20. BabyCenter

21. Starbucks

22. Choose your words carefully.

23. Converse

24. Converse

25. Celebrate special moments.

26. Nike

27. Subway

28. Be the first to apologize.

29. Netflix

30. Domino’s

31. Domino’s

32. Don’t worry if they “like” you…make sure they love you…

33. Listerine

34. Listerine

35. Intel

36. Intel

37. Intel

38. Netiquette in the Era of Reach and Relationships 1. Show up.2. Be a creature unlike any other.3. Be generous.4. Be a good listener.5. Choose your words carefully.6. Celebrate special moments.7. Be the first to apologize.8. Don’t worry if they like you…make sure they love you.

39. Any questions? OGNY Mon 0915 Fred Wilson