1. Being the
underdog
Olly Beckett, Expedia

2. Being the
underdog
Olly Beckett, Expedia
Brochures and
Brand Marketing

3. Email has matured (?)
569.2 million email accounts in 19991
3.3 billion email accounts in 20122
3.9 billion email accounts in 20132
6 billion email accounts in 2020?
Where will they be?

4. Brochures…
SocialMedia…

5. Social is maturing
5.5 million Facebook accounts in 20053
1 billion Facebook accounts in 20123
1.3 billion acebook accounts in 20143
750,000 Twitter accounts in 20074
75 million Twitter accounts in 20094
228 million witter accounts in 20145

6. Brochures…Mobile

7. Brochures…Mobile
What mobile can do
What email can do
Regular subscriber
Your voucher + Europe sale 19.8%
50% of repeat customers
Your voucher + Europe sale 31.1%
50% of repeat customers
Loyalty reward (thank you!) 43.1%

8. Next?
Integrating trigger email messages into
newsletters (and vice versa)
Personalised and predictive dynamic
design and content
Personalised send times
Many more email accounts will be consolidated
into just one app

9. Olly Beckett, Expedia

10. Appendix
1http://www.academia.edu/905342/Supporting_prospective_informatio
n_in_email
2Email Statistics Report, 2012-2016, The Radicati Group, Inc.
3http://investor.fb.com/releasedetail.cfm?ReleaseID=842071
4http://dstevenwhite.com/2010/08/08/social-media-growth-from-2006-
to-2010
5http://www.emarketer.com/Article/Emerging-Markets-Drive-Twitter-
User-Growth-Worldwide/1010874?ecid=SOC1001