Engagement. Convergence. Mobility. Omnichannel. Over the last three years, Macy's has evolved from using these as buzzwords, to making them the core of their digital marketing strategy. In this session, Jennifer Kasper, group vp, digital media & multi-cultural marketing of Macy's will discuss how the retailer has developed social communities as a means to activate their customers, build loyalty, and drive sales. Presenter Jennifer Kasper, VP/Digital Media & Multi-Cultural Marketing, Macy's

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Building Social Media into
the Retail Experience
Jennifer Kasper
GVP Digital Meda & Multicultural Marketing

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Content.

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BOBBI BROWN - Secrets of the Universe

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HMC - Twitter tutorial

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HMC - I'm a colorphobe.-H.264

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HMC - What's the best way to hold a wine glass_-H.264

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HMC - Johnny Iuzzini_What are the tools I need to bake_-H.264

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Next?