1. Neuromarketing: Your Brain on Buy Search Insider Conference May 4-7, 2011 Roger DooleyNeuroscienceMarketing.comrogerd@dooleydirect.com @rogerdooley#mpsis

2. Project Impact 2008 Research:“Stores too cluttered”

3. Real Impact: -$1.85 Billion Source: DailyArtifacts.com, Phil Terry

4. Project Impact 2010 Research:“Want more products” #mpsis @rogerdooley

5. Asking Questions? #mpsis @rogerdooley

6. Memory is imperfect Altered by questions and new information False memories Malleable memories Memory #mpsis @rogerdooley

7. Memory is imperfect Altered by questions and new information False memories Malleable memories Memory Changed

8. Memory is imperfect Altered by questions and new information False memories Malleable memories Memory False

9. Memory is imperfect Altered by questions and new information False memories Malleable memories Memory Malleable #mpsis @rogerdooley

12. Why did you buy that? It tastes better! I like the smell!

13. Iceberg: 88% Hidden (Lakoff & Johnson) Mind: 95% Subconscious #mpsis @rogerdooley

14. Neuromarketing #mpsis @rogerdooley

15. #mpsis @rogerdooley

16. (from Deliver mail marketing magazine)

17. No Mind Reading No “Super-Ads” No Buy Buttonin the Brain #mpsis @rogerdooley

18. 20% No Effect 20% See a Decline! From The Advertised Mind,Erik du Plessis #mpsis @rogerdooley

21. fMRI

22. MEG

24. Eye Tracking

25. Facial Coding#mpsis @rogerdooley

26. fMRI Measure brain activity in a short time span Subjects can view images, videos, etc. Subjects can press buttons Carnegie-Mellon University

27. fMRI Expensive Claustrophobic Noisy Limited Motion Small Sample Size #mpsis @rogerdooley

28. GoDaddy Girl: 1Neuroscientists: 0 #mpsis @rogerdooley

29. EEG Uses Electrodes Lighter, Portable Cheaper Faster Response Times Less Detail Univ. of South Carolina #mpsis @rogerdooley

30. http://sandsresearch.com/

31. Facial Coding Premises: Brief facial expressions reveal true emotions A trained individual can identify these. Sensory Logic #mpsis @rogerdooley

32. Sensory Logic #mpsis @rogerdooley

33. Facial Coding Sensory Logic

34. Facial Coding Sensory Logic #mpsis @rogerdooley

35. Science limited Peer-reviewed studies? Validation with sales? #mpsis @rogerdooley

36. Ads Brands/Attitudes Products A/B Testing #mpsis @rogerdooley

38. Behavior Research John Wiley & Sons November, 2011 #mpsis @rogerdooley

39. Socializing? image credit: jessicaswanson.com

40. TheUltimatumGame #mpsis @rogerdooley

41. Ultimatum Game Results

42. Effect of Social Conversation #mpsis @rogerdooley

43. Neuromarketing

44. € $

45. € $ #mpsis @rogerdooley

46. Simple Fonts Convince #mpsis @rogerdooley

47. #mpsis @rogerdooley

48. Neuromarketing: Your Brain on Buy Search Insider Conference May 4-7, 2011 Roger DooleyNeuroscienceMarketing.comrogerd@dooleydirect.com @rogerdooley#mpsis