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Episode 5

                                        Forms : part two:
    Increase your conversions with good use of form

                                             Video at:
         http://www.mediasurgery.co.uk/video-episodes/forms-part-2-increasing-conversions-with-good-use-of-forms




5                                                                                                                  1/10
1. ) Label positioning
         Right aligned

                         Quickly completed

                         Work well if little vertical space



                         Not suitable for long labels




5                                                        1/15
1. ) Label positioning
         Left aligned

                        Labels are thoroughly read

                        Work well if little vertical space



                        Not suitable for long labels

                        Slower to complete




5                                                       2/15
1. ) Label positioning
         Top aligned

                       Quickest completion times

                       Labels are very flexible in width



                       More vertical space




5                                                  3/15
1. ) Label positioning
         Floated right


                         Avoid – people in the western
                         world read from left to right




5                                                 4/15
1. ) Label positioning
         Top and centred

                           OK for short forms

                           In UE it fits into design



                           Slower completion rates

                           Increases vertical height




5                                                      5/15
2. ) Relationships and blurring




5                                     6/15
3. ) Add address and telephone number


                        If small business

                        Increases users confidence



                         Not always required

                        If large business could
                        mean a lot of calls




5                                                 7/15
4. ) Avoid visual noise




5                             8/15
5. ) Don't use Tables for laying out forms




               Use floats and display:block



5                                             9/15
6. ) Do you really need a cancel / reset button?




  5                                         10/15
7. ) Labels before form elements




5                                      11/15
8. ) Comment question : Microcopy

         Use inline validation with short, straight to the point language


         Can also use header message with the longer messages if possible


         If tricky question - use an example – 1234 4321 1234 5431


         Javascript highly recommended for long and hard to complete forms

         But for instance - UE - a typical user will have filled in a blog

         comment section many times. On to do list.
         Make it as easy as possible for the user – for instance space in

         between credit card numbers. Its the web developers job to figure

         out the problem not the user!


5                                                                            12/15
9. ) Quick bonus coding tips




5                                  13/15
Resources




    Web Form Design – Filling in the Blanks – Luke Wroblewski




5                                                               14/15
What now ?


                        Please Tweet about the episode and follow UE on Twitter




                            Sign up to the RSS feed on the left




                                                   Video at
    http://www.mediasurgery.co.uk/video-episodes/forms-part-2-increasing-conversions-with-good-use-of-forms




5                                                                                                             15/15

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Forms part 2 : Increasing conversions with good use of forms

  • 1. Episode 5 Forms : part two: Increase your conversions with good use of form Video at: http://www.mediasurgery.co.uk/video-episodes/forms-part-2-increasing-conversions-with-good-use-of-forms 5 1/10
  • 2. 1. ) Label positioning Right aligned Quickly completed Work well if little vertical space Not suitable for long labels 5 1/15
  • 3. 1. ) Label positioning Left aligned Labels are thoroughly read Work well if little vertical space Not suitable for long labels Slower to complete 5 2/15
  • 4. 1. ) Label positioning Top aligned Quickest completion times Labels are very flexible in width More vertical space 5 3/15
  • 5. 1. ) Label positioning Floated right Avoid – people in the western world read from left to right 5 4/15
  • 6. 1. ) Label positioning Top and centred OK for short forms In UE it fits into design Slower completion rates Increases vertical height 5 5/15
  • 7. 2. ) Relationships and blurring 5 6/15
  • 8. 3. ) Add address and telephone number If small business Increases users confidence Not always required If large business could mean a lot of calls 5 7/15
  • 9. 4. ) Avoid visual noise 5 8/15
  • 10. 5. ) Don't use Tables for laying out forms Use floats and display:block 5 9/15
  • 11. 6. ) Do you really need a cancel / reset button? 5 10/15
  • 12. 7. ) Labels before form elements 5 11/15
  • 13. 8. ) Comment question : Microcopy Use inline validation with short, straight to the point language Can also use header message with the longer messages if possible If tricky question - use an example – 1234 4321 1234 5431 Javascript highly recommended for long and hard to complete forms But for instance - UE - a typical user will have filled in a blog comment section many times. On to do list. Make it as easy as possible for the user – for instance space in between credit card numbers. Its the web developers job to figure out the problem not the user! 5 12/15
  • 14. 9. ) Quick bonus coding tips 5 13/15
  • 15. Resources Web Form Design – Filling in the Blanks – Luke Wroblewski 5 14/15
  • 16. What now ? Please Tweet about the episode and follow UE on Twitter Sign up to the RSS feed on the left Video at http://www.mediasurgery.co.uk/video-episodes/forms-part-2-increasing-conversions-with-good-use-of-forms 5 15/15